Which are the Top Facebook Pages? Real-time Analysis

Here is comprehensive overview of an entire market.  Click FB Market Analyses link (below) to get cool Pie Charts, Facebook Page Like and Facebook Talking About figures.........as on NOW!

Is it possible to link the online brand and offline shopping?  Here we share an example (see video below) of a store in Brazil that bring them together – So what initiative you have thought to bridge the gap between your Facebook marketing with the real world?

1. Automotive Industry-BMW, Volkswagen, GM, Toyota, Daimler

2. Fast food Industry-McDonalds, Starbucks, Burger King, Dunkin’ Donuts

3. Food and Beverage-Red Bull, Coca-Cola, Dr. Pepper, Nutella, Oreo

4. Most Popular Film Series-Batman, Harry Potter, Spider Man, Twilight

5. Sporting Goods Manufacturers-Nike, Adidas, Puma, Quiksilver

6. TOP 10 Global Brands-Coca-Cola, Disney, Apple, Google, HP, Microsoft

Facebook Market Analyzer by Hike Social Apps

• What is MFD?

Market-Facebook-Disparity = The gap between a brand’s ranking on Facebook and its real life market position.

• Above analysis also gathers the information of how many Facebook users talk about a Page (= the brand), better known as “People Talking About”, recently introduced by Facebook.   This value is interesting especially for live trends, but it also defines the overall range of influence of a brand.

Brazilian fashion retailer C&A has an innovative idea.  C&A has found a way to bring customers’ Facebook approval into full view in its real-world stores.  C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “LIKE” the ones that appeal to them. Special hangers on the racks in its bricks-&-mortar store displays those votes in real time, giving shoppers a clear indication of each item’s online popularity.

 Cloth hangers linked with real-time Likes being given on the Facebook Page !

Tip from author of this blog: Write your Facebook Page in the comment below so that viewer can Like it.

Missed you - Social Media Marketing Training - Report

For those who missed the Social Media Marketing Course.  Here is a brief report, complete with video lecture of the proceedings, of this extraordinary training that was conducted by the specialist in the subject Prof. Jyotindra Zaveri (known as Jyoti), on 21^st and 22^nd April 2012 at Pune, India.  "We missed you !"

     

• Participants were from various sectors of industries - Manufacturing Industry, Investment consultant, Software professionals, senior consultants, Construction business professionals, Marketing professionals, IT professionals, etc.
• Prof. Jyoti Sir introduced various digital platforms such as LinkedIn, YouTube, Twitter, Google plus, Facebook, Blog, and so forth.  He explained how to leverage Facebook, Twitter, and LinkedIn for marketing and brand building.  He gave case studies of foreign as well as Indian companies that are using social media, and how it has increased their marketing effectiveness.
• He gave away printout of his 132 slides PowerPoint presentation, to harness the power of Facebook, Twitter, and LinkedIn to get found by more potential customers, develop meaningful relationships with industry leaders, and position as an expert in your field.  The presentation, which was used for discussions, is also published;  subscribe to this blog and then email to get the complete PowerPoint slideshow free.   
• He gave guidelines on preparing BLOG RULES or Social Media Marketing Policy document.

• Some of the topic that were discussed:  Why social media is important for business.  Web Analytic - How to measure results from your social media marketing efforts, and so on.  He gave tips on ‘How to Use Facebook, Twitter, LinkedIn for Business’ .  Topics such as: “What if someone posts a negative comment on the blog”, “Total cost of ownership (TCO)”, “How much time the SMM initiative takes to start showing the results?”  etc., were explained.
• Prof. Jyoti sir emphasized on publishing proper profile with own foto.  He also narrated some example to say that SMM is good, bad and can become ugly too.
• He elaborated on the web analytics report and gave examples of insight, available from YouTube.  The graph, charts and real time reports informs the marketing executive about the status of the advertising campaign.  He gave many examples of companies that have already started social media marketing in a big way, such as Waghbakri tea, Pantaloon, Tata Nano, Gucci, etc.  He said, “Plan your time on social media sites, and do not be carried away”.  Limit your time depending on your goals.  Few movie clips and PowerPoint presentations were used to explain the basic concepts.
• Encouraging feedback were received from all participants.  Mr. Chandrakant Golcha, CEO, Educare, thanked participants, and Prof. Zaveri.  

Social Media Marketing in Germany

Guten Tag!
European companies need to increase traffic to their website, to build a strong brand in India, and drive more online sales.  You need to be noticed, to attract targeted visitors in India.

Let us look at how social media is used in Germany:

• Germany trails behind the US in adopting social media.  Blogs are not yet a part of mainstream media and have no significant influence on public opinion.
• Only 58% of German internet users are on social networking sites (compared to 77% in the US).
• The most popular social networking site in Germany is called StudiVZ, however Facebook is quickly gaining market share.
• Culturally, Germans tend to be very private and do not freely share personal information.  Many still feel that their data is not safe online.
• Germans place a high value on university degrees or professional certifications and do not trust unofficial sources.

(status as on May 2010)

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5948/3-Social-Media-Lessons-For-Global-Marketers.aspx#ixzz1sjZHUIWS

What is the status today?  Please leave your comments in the space provided below.

Social Media Training in Pune, India - course details

A unit of KTA Spindle Toolings

KTA EDUCARE in association with Mr. Jyotindra Zaveri  presents Social Media Training program

Social Networking websites represents millions of online users on the planet.  Among social media communities this is an ideal ground for advertising.

This special two days comprehensive course is all about tapping social media sites potential forbranding, sales, public relations, and much more.

As a smart professional, you know you should tap in to social media marketing, ramp up your Search Engine Optimization [SEO] efforts and work on your website.   KTA EDUCARE has organized a training program to help business owners navigate online growth.

 For whom?

This course is for anyone interested in advertising and marketing, corporate types, small businesses, educators, and everyone in between 

• Marketers who already us Facebook, etc., but wants greater success.
• New marketeers and IT professionals who wants a kick-start.
• Entrepreneurs seeking to promote their products and / or services in social media space.
• Marketing agencies
• Professors who would like to first learn and then teach the subject: Digital Marketing.
• Advertising agency and public relations officers seeking an edge in social media marketing.
• SME who wants more friends, business, and prominence for their brand.

Attend these classes and discover:

• Simple ways to improve your internet presence and do viral marketing.  How to instantly improve your website effectiveness
• Where you should spend your online advertising money.  The easiest ways to engage in social media. 

Ultimately, you will learn many fast and easy ways to grow your business online.
Moreover, you can do it all without having to become an expert in IT.  With this background in mind let us understand the new way of marketing using the internet technologies called ‘Digital Marketing’ or commonly known as ‘Social Media Marketing’.   More Techie people will call it Web 2.0 technology.

Facebook, Twitter, LinkedIn, WordPress, YouTube

How many days?

Day one is introduction, discussion, case studies, question / answer and actual demo of TEN digital platforms.  Day two is hands-on where you can actual get started with social media websites.  The second day is optional; however, participant must attend the first session to be eligible for the second practical session.  On second day, you must bring your laptop to experience the thrill of social media. OR share PC with a buddy.

When?

DAY 1 – Saturday, April 21, 2012.  DAY 2 – Sunday,   April 22, 2012.

Time?

Both days 10:00 a.m. to 5:00 p.m.  [Please be seated by 9:45 a.m.]

Venue for the course?

KTA EDUCARE: Behind D-mart, Opp. Sadanand Resort, S. # 106/1, Baner Road, Pune – 411 045, India.  Google Map Link

• Hurry, limited seats.
• Benefit:  This Social Media Marketing training will give you insights about - how to leverage tools like Facebook, Twitter, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing. 

Program outline: Day one is theory - 16 digital platforms, concepts and demo; and day two is practical - more advance features, SEO, SMO, new features, tips and tricks, do's and don'ts of social networking.

Frequently asked questions:  Why social media campaign?

Answers:  Social media marketing campaign is required for the following key reasons:

1. Marketing technique beyond the search engines using Web 2.0.
2. Sales and marketing executives can easily update networking sites, no need to go to Internet programmers.
3. Create e-marketing campaigns that will dramatically increase traffic to your site.
4. Maximize ROI by getting web analytics reports, to give you visibility in your target audience.

ü  Questions about 'Social Media Marketing'?  But you do not know whom to ask?  Here is a chance to stay ahead of competition.  No previous experience or knowledge about internet technologies required.   

ü  Efficient sales and marketing professionals are ones that communicate well.  Learn all about viral marketing from Mr. Zaveri who has mastered these Web 2.0 technologies.

ü  You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites.  Do not worry this is not computer program course.

ü  Accelerate your career.  By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.

About organizers

KTA EDUCARE has an enlightening academic ambience, world-class infrastructure, well qualified and experienced faculty members, value based education, corporate social responsibility – combined together have prepared our participants real professionals.  We have mastered the holistic approach in using I. T. for business management.  We specialize in internet branding of organization, product, services or individual.

  

About faculty

Prof. Jyotindra Zaveri is specializing in Internet marketing using various digital platforms.  He imparts training to your sales & marketing staff so that you can manage social media sites in-house.   He has mastered sixteen digital platforms.  Thousands of training programs conducted successfully by Prof. Zaveri.  He is IT professional since …1975.  Formerly with IBM, specially trained in Germany.  He will personally take both days classes.

§  Author of seven books including a book on ERP.

§  See complete profile http://www.dnserp.com/jz_profile.htm

For sneak preview of sixteen digital platforms view website http://www.dnserp.com/e_marketing.htm

Important:  We can setup and manage your digital platforms.  We also undertake in-house training assignment. 

Value proposition: One week FREE email support by Prof. Zaveri.  Post training email discussions makes the time and money spent in your training more valuable.

Certificate: Certificate will be given to participants.

Course fees:  Rs.3000/- per Day - Rs. 5000/ for two days.  Note: Second day is optional; bring your laptop for this practical session.  Tea / coffee, lunch, course material included.

Group discount: 10% for three or more from same organization.

Cheque in the name of KTA Academy. 

Spot booking: On the day of program: 10% extra.

How to register?

Send email giving your name, designation, organization, website and mobile number to socialmedia@dnserp.com WITH cheque details.   Please courier the cheque / DD in the name of KTA Academy to:  KTA EDUCARE, behind D-mart, Opp. Sadanand Resort, S. No. 106/1, Baner Road, Pune – 411 045, India.

IF NOT NOW, WHEN?

Please share this information easily using the following icons with others, thanks.

Google’s First April News

On the eve of the Fools Day I remember how Google’s takes the world for a ride every year

Google announced Chrome Browser 3D version, Google told Netizens to download .exe file and even provided .PDF file to make instant "3D" Glasses, too much.  Would you believe?  Millions of people actually downloaded the 3D Chrome and the 3D glasses on the First April 2009.  Hahhaa ha haa..

Here is extreme example of cyber branding - Google announced popular Gmail that works with motion....Google told on April 01 :   "Gmail Motion is a new way to control Gmail using BODY LANGUAGE !   To us Gmal Motion software, you will need a comptuer with a webcam.  Google Gmail will recognize your movement with a spatial tracking algorithm.

We designed the movements to be easy and intuitive to perform and consulted with top experts in kinestetics and body movement in devising them.

Google also had a number of non-hoaxes on April 1. The biggest was the Gmail launch in 2004, something that many had thought to be a hoax.  For instance:

<iframe title="YouTube video player" width="100%" height="407" src="http://www.youtube.com/embed/Bu927_ul_X0?rel=0" frameborder="0" allowfullscreen></iframe>

Google's history of April 1 jokes can be traced back to the year 2000 when Google announced the launch of MentalPlex, when Google asked its users to focus on a swirling spiral and project a mental image of what they wanted to search for and the results page displayed humourous error messages.

MentalPlex was followed by PigeonRank, where Google claimed that it used pigeons for its PageRank system.  

What is your guess?  What do you think Google prank will be on this April Fool's Day ?

Site crosses One Lac mark - 100,000+ pageviews

dnserp.com e-Learning website crosses the magic figure of 100,000 mark 

 

        See right side bar to get real-time country wise details. Click the flags to view real-time reports.8
47,349 unique visitors from over 165 countries.  Plain old hit-counters are boring.  Collect flags and learn about your visitors.  Especially if you are doing international business, it will be a good idea to know if your visitors are from your targeted country.

This analytic gives automatic country wise break-up.  Every time someone from a new country visits your site, a flag will be added to your counter.  Not only will this make your website more interesting, but clicking on your Flag Counter will reveal amazing information and charts.

62.9% Visitors from India

These charts shows the power of the internet marketing and automatic reports which can help you to fine-tune your marketing strategies.  Country wise, or region wise, American state wise analysis should match with your target audience and other marketing game plan.

dnserp.com website contains over 300 web-pages full of information pertaining to topics such as ERP, social media marketing, Web 2.0,  e-Commerce, Supply Chain Management, MIS, and much more -  dnserp.com is like an encyclopedia of these subjects. It is cool.  No wonder it has crossed the One Lac visitors mark.    Please visit the site map to navigate this exhaustive website or select the topic from the alphabetical list.

Click here to view real-time report of unique visitors

• Based on IP address of the visitor the report shows state wise unique visitors numbers, of the USA.  
• Encouraging feedback received from peers from all over the world about this E-learning site - here is a link  http://www.dnserp.com/feedback.htm.
• This site is awesome academic collection of video lectures and PowerPoint presentations, that you can view from anywhere and anytime.

Point is unless you measure, you cannot improve.  What do you say? Your comment will be appreciated.

Social networking best practices

There are 50+ social networking websites.  Let us take example of the most popular site 'Facebook' to learn Do's and Don'ts of social networking sites.  Here are excerpts from the lecture by Prof. Jyoti Zaveri and the related PPT explaining Facebook best practices.  Learn about security settings, Groups, Page, and so on.

 

DO and DO NOT of Facebook.

Points worth doing and points that one should not do, while using social networking sites, such as FACEBOOK.

1.       Do proper security settings to maintain your privacy.  Do not share lots of private information with strangers.  Avoid sharing information about your children or share minimum. 

2.       Use private message button for one-to-one communications.  Post on the wall is seen by everyone in the contacts and if selected ‘public’ then by everyone.

3.       Join group of your interest to interact with your community.  You can request for joining by clicking on the button ‘ask to join’.  Your friend (contact on Facebook) may add you in a group; however, if you find that the group is not interesting enough, you may leave the group.  

a.       Groups can be public.

b.      Groups can be private, only members can see the posts and participate.

4.       Companies (corporate) are publishing website on Facebook, called Facebook Page.  Visit a Facebook Page of a company you would like.  Search the name in the search window (on top) to find the page.  Click on LIKE button to follow the posts and conversations.

5.       Do update your profile with proper name.  Upload your proper picture, preferably only face.  Do not put picture of a cartoon or joker.  

6.       Add confirm ‘friends’ only if you know them.  If the picture is missing or you have doubt, send a private message to find more about that person.  

7.       Facebook privacy setting is the most important before you start using the Facebook.  Your privacy is in your hand, allow, or do not allow your personal information as per your needs, Facebook has nothing do with it, so you do it yourself.

8.       Limit you time on Facebook.  Do not get addicted.  Commit yourself for not spending over ‘nn’ minutes in a day or in a week.  For instance, “limit 15 minutes in a day or in a week”.

9.       Facebook suggests names of your friends on birthday, this is a good idea to be in touch with your friends, and wish them happy birthday. 

10.   Avoid using third party applications (called Apps) on Facebook, these programs before you start using will ask your permission to use your private information by showing a screen with a button ‘ALLOW’, once you click allow, the Apps will use and share your information the way they want.  In other words, it is not Facebook but Apps on Facebook is sharing your privacy because you have allowed it.

 Please share these important guide lines with your friends. Wish you safe and happy networking.

You may suggest some points that I have missed out in the comments box provided below.