What is PYMK algorithm - How and Why Facebook says People You May Know

How does facebook know who to recommend, who you might know, even if you have not met them?

Answer is simple, you only gave contacts to Facebook! 

Mobile to Mobile

If both friends add the same school or college in the education tab, then they will be shown, as you may know on each other.  Or if you have a large number of mutual friends then Facebook guesses that you people might know each other! Clever logic isn't it?

People You May Know

You have synchronised your phone address book to Facebook. It’s part of the permissions you allow it while installing the Facebook App, on your smartphone. So, if you saved a Courier or a random vendor's number there, Facebook will consider as PYMK - and his name will soon appear as a recommendation, People You May Know.

Another way Facebook finds your possible friend is based on Camera metadata. If two people posts pictures that seem to be similar, for example, they could be friends of friends. Or, if the pictures have lens scratches, or dust in the same spots, they must have been shot with the same camera. Facebook robot thinks you may know the other photographer.  For instance, all the people a wedding photographer has shot (with the same lens) will start showing up in one another’s friend recommendations - P Y M K - People You May Know!

This Facebook feature is not new, actually TEN  Years old technology that helps you find a lost friend. However, I have a another kind of challenge that is, I have reached limit of 5000 Friends.  So unless I UN-Friend someone, I cannot add, even if I want to. I have to remove some sleeping friend to add more active friend.  Anyways, I have created a Facebook Public Figure Page, where there is no limit of FANS who LIKE my Page.

Facebook uses the latest Artificial Intelligence, Machine Learning, predictive analysis, and Big Data for the PYMK.

WHY?

Facebook is a # 1 digital marketing company in the world!  It is in Facebook interest to have people connected so they can sell market research, demographic data, and cater to you as an individual. Targeted advertisements are the main source of revenue.  So it makes sense Facebook robot will do anything,  to build people's connections. 

FaceBook does not purposely intend to injure anybody with their recommendations. It is up to you to add Friend or not.

This blogger blog post is written by Jyotindra Zaveri.

Want to add as a Facebook Friend? Try connect on the Page  https://www.facebook.com/JyotindraZaveri/

Better, let us connect on LinkedIn https://www.linkedin.com/in/jyotindrazaveri/

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Jyotindra Zaveri is consultant and trainer.  Formerly with IBM.  Computer Engineer (Germany).  IT Professional since….1975.  

This blogger blog post is written by Jyotindra Zaveri.

Email  socialmedia@jyotisocial.net  

WhatsApp +91 9552946949

Jyoti Social Website http://JyotiSocial.net

Social Media Marketing Workshop

Social Media Hands-on Training Meetup

“The essence of strategy is choosing what not to do.”  - Michael E. Porter

Discover the best social media marketing techniques from a senior social media consultant. 

J4E Skill Development Program.

Do it yourself work on social media for your Digital Marketing strategy!  

WHEN? Saturday, 20 January 2018. 8:30 am to 1:30 pm.

WHERE? Conference Hall, MCCIA, Senapati Bapat Road, Pune.

Map link https://goo.gl/maps/u1815N84mWT2 

Registration ₹ 1500/-. [Includes Breakfast, Lunch, Course material]

EARLY BIRD:

• On or before Monday 17 January ₹ 900/-

• On or before Monday 19 January ₹ 1200/-

How to register?

Register Online https://www.townscript.com/e/social-media-marketing-workshop-312030 

OR Whatsapp your name, company name to Jyotindra Zaveri 9552946949. I will text you bank details.

Hands on training: Bring your Smartphone / Tab (or laptop with Internet dongle).

Join 20 entrepreneurs, marketers, and professionals at this MEETUP, designed to empower you with business-building ideas - brought to you by Jyotindra Zaveri.

• Are you new to social marketing? If you are new to social media marketing, just know that the industry is in constant flux. This means even the most experienced marketer is often restarting the adventure, over and over. You have an opportunity to embrace the latest techniques at this workshop. Therefore, while this event is ideal for the experienced social marketer, even a beginner will find value.

• The social media marketing professional: If your job is to manage social media marketing, but you are struggling to keep up with the ever-changing nature of social marketing, this event is for you.

• Discover advanced digital marketing ideas to accelerate your growth: Social Media Marketing workshop by Jyotindra Zaveri is where you will find the best insider secrets, the latest developments, tools that will help you grow your business, and at the end, you will feel confident to plan your social media marketing.

• Extensive networking opportunities - you will make priceless professional connections. This is a great opportunity to connect, share ideas, brainstorm, and amplify your social marketing with your peers, marketing professionals, and experts.

About Trainer: https://www.linkedin.com/in/jyotindrazaveri/

Testimonials:   https://goo.gl/A2ytoF

• What to bring?

For For hands-on experience bring your net-enabled Smartphone or Tab or Laptop with Internet Dongle.

• Important to know:

Special consideration for all past participants. Whatsapp Jyotindra Zaveri for details.

How to make your social media strategy superior for 2018

Social Media Marketing Recommendation 

Digital Marketing

It is nice to connect with friends and relatives, but to grow your business it is necessary to connect with new people.

Use tools and techniques to expand your network on social media.

If you wish to make the most of social media but are not getting the desired results discuss with me in the Wednesday LIVE session https://jyotisocial.net/social-media-training-pune/

LinkedIn and Twitter can provide a conversational extension to a B2B company’s nurturing initiatives!

Social Media gives you the opportunity to humanize your communications and make your companies more approachable; Do not treat social media like your website, which is non-human.

Do not feel shy to show your own face and true name to your prospect.

Watch what to do and what not to do in this video (SMO)

There are 100+ videos to learn social media

Social media is not a traditional media. It works both ways. The key is to listen, engage, and build relationships. Avoid hard selling. It is OK to Like and Comment on other posts.

Read this Newspaper to learn what is new in the digital marketing arena. Fresh news guaranteed every day  http://jyotisocial.com/

In 2018, soft attention will be the new currency.

Those who are visible on many channels will be able to get good branding and will generate trust in the mind of customers.  Study list of digital platforms https://jyotisocial.net/digital-platforms/

Social media is the next level of website...Don't wait for people to search in Google (Pull days are over) Go and show your products or services where they are already present (Push).
Join our Social Media Mall https://jyotisocial.net/social-media-mall/ It is free, and always will be!

Connect with all above links; they are all free resources that will definitely add value to your digital marketing efforts.

This post by Jyotindra Zaveri, CEO of Jyoti Social the premium social media marketing agency.

Do not hesitate to get in touch Jyoti on Whatsapp +91 9552946949

Please share this useful post with your contacts on social media. Thanks.