Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, December 31, 2013

Infographics - Digital Marketing Examples

This Infographics shows examples of digital marketing platforms

Key social media sites stats shows that Facebook and Google plus are top networking sites for branding.

Examples with links to show you Blogger, WordPress and Tumblr Blogs.

YouTube video is embedded which discusses digital marketing.

Infographics created by Jyotindra Zaveri


Monday, September 24, 2012

Marketing and Physics

iDEAS WORTH SHARING

Underlying theories of branding explained by Mr. Dan Cobley.  He is pursues both with a passion.  Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.  This video is courtesy T E D.


The brand distribution thru social media marketing gets your brand closer to the customer.  Learn digital marketing to promote your products and services. 

The more massive a brand, the more baggage it has,the more force is needed to change its positioning. And that's one of the reasons why Arthur Andersen chose to launch Accenture rather than try to persuade the world that Andersen's could stand for something other than accountancy. It explains why Hoover found it very difficult to persuade the world that it was more than vacuum cleaners, and why companies like Unilever and P&G keep brands separate, like Ariel and Pringles and Dove rather than having one giant parent brand. So the physics is that the bigger the mass of an object the more force is needed to change its direction. The marketing is, the bigger a brand, the more difficult it is to reposition it. So think about a portfolio of brands or maybe new brands for new ventures.

Let us know your feedback in the comment window below.

Friday, September 14, 2012

Measurable Digital Marketing Strategy

School of Digital Marketing, Pune


Build Measurable Social Media Marketing Strategy:

Professional training course to drive results.  Social media marketing plays a vital role in the buyer’s decision-making process.  Learn where to budget your money and time.  Discover how to use strategic planning to form a complete social media methodology at your company.
  • For whom?
Don't worry we will not discuss bits and bytes.  This is not a computer programming class but specially tailored for top executives, marketing professionals, small business owner, and anyone who would like learn this aw some revolution in the world wild web [No, this is not a spelling mistake, I mean wild, because it is so]. 
  • How this course will help?
    This special digital marketing training will help you:
  1. To increase inbound leads at an affordable cost.
  2. Improve marketing campaign effectiveness.
  3. Expand the reach of thought leadership content.
  4. Better understand, identify, and engage potential prospects.
  • For more information:
Visit website to see list of Twenty digital platforms demo.
Or 
Contact Jyoti Sir, the principal faculty.

Monday, May 7, 2012

Which are the Top Facebook Pages? Real-time Analysis

Here is comprehensive overview of an entire market.  Click FB Market Analyses link (below) to get cool Pie Charts, Facebook Page Like and Facebook Talking About figures.........as on NOW!

Is it possible to link the online brand and offline shopping?  Here we share an example (see video below) of a store in Brazil that bring them together – So what initiative you have thought to bridge the gap between your Facebook marketing with the real world?
1. Automotive Industry-BMWVolkswagen, GM, Toyota, Daimler
2. Fast food Industry-McDonaldsStarbucks, Burger King, Dunkin’ Donuts
3. Food and Beverage-Red Bull, Coca-Cola, Dr. Pepper, Nutella, Oreo
4. Most Popular Film Series-Batman, Harry Potter, Spider Man, Twilight
5. Sporting Goods Manufacturers-Nike, Adidas, Puma, Quiksilver
6. TOP 10 Global Brands-Coca-Cola, DisneyApple, Google, HP, Microsoft


Facebook Market Analyzer by Hike Social Apps
  • What is MFD?
    Market-Facebook-Disparity = The gap between a brand’s ranking on Facebook and its real life market position.
  • Above analysis also gathers the information of how many Facebook users talk about a Page (= the brand), better known as “People Talking About”, recently introduced by Facebook.   This value is interesting especially for live trends, but it also defines the overall range of influence of a brand.
Bridge gap between Click & Mortar and Brick & Mortar

Brazilian fashion retailer C&A has an innovative idea.  C&A has found a way to bring customers’ Facebook approval into full view in its real-world stores.  C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “LIKE” the ones that appeal to them. Special hangers on the racks in its bricks-&-mortar store displays those votes in real time, giving shoppers a clear indication of each item’s online popularity.
 Cloth hangers linked with real-time Likes being given on the Facebook Page !
Tip from author of this blog: Write your Facebook Page in the comment below so that viewer can Like it.