Social media marketing requires nurturing - Cyber Gardner

Social Media garden needs a Gardener

I am your Cyber-Gardner - Do not miss this related video 

"Main mali hoon. Main apka garden savvarne ke liye aaya hun."

Friends, I am your cyber Gardner. You have plants in your garden. Some plants grow slowly, some plants grow faster. But, in your garden, all plants require care. You have to give water regularly and fertilizer and insecticide - organic or inorganic fertilizer and so on. As a cyber-Gardner, I take care of your garden. I will take care of your plants. Here I am talking about Facebook, Twitter, LinkedIn, and Instagram.  

All digital platforms needs nurturing. Nurturing means you need to regularly look at these websites, regularly do the proper settings. You have to regularly do the posts. If you want to use this social media marketing for your business to promote your brand, your product, your services, you need a professional gardener to nurture your ‪‎websites. 

Here is a complete list of links that demonstrates sixty plus digital platforms http://appearoo.com/Zaveri
After you are on the appearoo site click on the Groups /Pages tab to see list of Social media Groups and Pages that I am managing. 

On your behalf, I will manage your ‪‎Facebook page, Facebook group, your LinkedIn page or ‪LinkedIn group, Instagram, Pinterest, and twenty such digital platforms.

This blog post by Jyotindra Zaveri, Pune, India.

Eklavya - Now you do not have to cut your thumb to learn Social Media Vidya

Learn Digital Marketing

Ellavya offering his thumb to Virtual Guru Dronacharya

Modern Eklavya’s are learning social media marketing by ‘copy-paste’.  They have half-baked knowledge!  ½  Knowledge is coming in the way of professionals because it is viral.  Why do we call it ‘half-baked’ knowledge?  Because people ‘cook’ up stories without knowing all the ingredients in the recipe!  On the social media whether you use Facebook, Pinterest, YouTube, or twitter or any other social site, ½  knowledge will be found everywhere.   1 ½  Knowledge has an answer to every question even before it is asked!   

Almost every other person is a follower of Eklavya culture, especially when it comes advising on Facebook.  Even if they don’t know, they give it a try, forgetting that the other person can land into some ugly situation.  Enough, now is the time to put an end to half-baked training.

Come and learn from a specialist, who has full knowledge.  Look at the impressive track record of twenty plus digital platforms here.

This workshop is to learn with FULL understanding key social media platforms

For more info do not hesitate to contact Jyotindra Zaveri, because hands-on experience matters in case of social media marketing.

Benefit:  You do not have to cut your thumb to practice future!

This Social Media Marketing training will give you insights about - how to leverage tools like Facebook, Twitter, Pinterest, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers and build brand loyalty, viral marketing.

Questions about 'Social Media Marketing'?  But you do not know the Dronacharya?  Here is a chance to stay ahead of competition.  No previous experience or knowledge about internet technologies required.

You are welcome if you are net savvy, but don’t’ worry I will not be discussing bits & bytes to understand and operate networking sites.  

About faculty:  Mr. Zaveri (aka Jyoti) is specializing in Internet marketing using various digital platforms.  He has mastered twenty digital platforms.  Thousands of training programs conducted successfully.  37 years experience.  He will personally take both days classes.  Author of eight books.

Important:  Jyoti can set-up and manage your digital platforms.  I also undertake in-house training assignment.

Value proposition: One week FREE email support by Jyoti.  Post training email discussions makes the time and money spent in your training more valuable.

• Learn anywhere from your home or office.
• Online training on Skype - Schedule time as per your convenience. 
• Call +91 9422338019 for details. 

Click here to view list of twenty Digital Platforms.
Click here to see month-by-month and year-by-year milestones of Zaveri since.....1975.

 Request:  Please share this information with others, thanks.

Your feedback / suggestion in the comment below for the success of this 'Social Media Vidya' course will be appreciated.

Analytics reports - WEB Analytics - Data Mining concepts

From which city people are coming on my Facebook Page?  


Here is an actual example of our DNS Fan Page from the Insights report.

5688	Mumbai	42	Singapore
2,622	Pune	42	Chennai
758	New Delhi	41	Slough
449	Bangalore	35	Calcutta
241	Surat	31	Indore
146	Delhi	27	Nagpur
77	Gurgaon	27	Jaipur
72	Hyderabad	23	Lucknow
61	Vadodara	22	Rajkot
59	Dubai	18	Mangalore

How this may help your business?  This web analytic reports will help webmaster to fine-tune marketing strategies. Moreover, the reports will tell which posts or links are popular, it will also give analysis of age group, male / female, and so on.  This kind of real-time reports can help marketeers to measure performance of the social media websites.  Blogger provides excellent reports.  Study the PowerPoint presentation and two videos demonstrating analytics embedded in this blog website for you to learn more:

 

By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, blog owners and Page owners are better equipped to improve their business with social media. 

Web analytics video demo Part 1 of 2

 

Web analytics video demo Part 2 of 2

 

Your feedback / comment will be appreciated

TV is in the cloud

It is now easy to setup your own TV channel.  Earlier we took help of specialists, for preparing the studio, and distribution of your videos was also not an easy take.  Now, using internet TV technology, you can broadcast live or embed your YouTube videos easily and can be seen from anywhere any time.  Even live broadcast !  Above all, it is affordable.

Digital marketing using web TV is the new way of branding your product or services.  Use the new avatar of the www that is Web 2.0, to let more and more people learn about your corporate videos. 

See illustrative example here – actual demo of the web TV based on livestream digital platform.

Special note about the TV in the CLOUD:

TV is moving to the cloud. It is inevitable, just as other kinds of media from books to music are increasingly delivered over the Internet. Netflix, Hulu, and even Apple TV are making inroads when it comes to distributing traditional TV shows and movies to Internet-connected screens. YouTube keeps grabbing more of our attention, accounting for 7 percent of total time spent on the Internet in the U.S., according to comScore.

And yet the TV (and movie) industry are proving more resistant to change than any other form of media. Change will come, but it won’t happen as quickly as it is with music, news, or books.

The TV industry is digging in. Starz is walking away from its content deal with Netflix. Hulu seems to be treading water while it tries to sell itself. Even Apple is having a hard time changing the model. It recently stepped back from its attempts to offer TV show rentals (a move we saw coming a month ago) because the TV networks ever only participated half-heartedly.

But does anyone really doubt that eventually the Internet will triumph here to smash the rigid program guide that cable and satellite companies shove down our throats? Most of us only watch a few dozen channels regularly, yet we pay for 500. If we could subscribe on a per channel or per show basis, many of would. It’s just so obvious that the better experience starts with letting people watch what they want, when they want, on whatever device they want—whether that’s their TV, laptop, iPad, or mobile phone. But that is not enough. TV in the cloud is not just about shifting distribution. It is about making it easier to find and share new shows, and change the way we consume them. It is about making TV smarter (did really I just say that?) In a recent post on this topic, Asymco’s Horace Dediu recently wrote:

Unlike the Smartphone which could only have emerged to leverage the Internet, TV has no “smart content” to leverage. The “smartness” has to be not in the box but in the programming.  Of course, I don’t mean there’s a lack of good programming. What I mean is that there is no innovation in what a program is–the job it’s hired to do. The way it and its distribution fits into a person’s life. TV programs have not changed for half a century. They feature the same genres, the same duration, the same business model, the same series, format and scheduling and the same value chains as when “I Love Lucy” premiered in 1951. They assume people watch TV during the same time each day (while doing nothing else.) They also assume people are equally influenced by brand advertising and that audiences are largely homogeneous.

[Special note is based on the post by Erick Schonfeld who is at TechCrunch as Co-Editor].

Note from this author: Prof. Jyoti Zaveri:

Think back to your own school / college time educational experience. What if you learned what you needed to learn, in a way you learned best? What if your learning experience was individualized to you? If that was possible, what would you be today?  We have setup this http://www.livestream.com/elesson TV for your to to learn ERP and Internet marketing technology.  Hope you will +1 this post and share with others using the buttons given below for the same purpose. 

Do you think in India this  Web TV technology can be used for training in the schools and institutes too ? 

LinkedIn company search - a useful feature - Demo

Find exactly what you’re looking for:
The right company, person, expertise, or knowledge you’re looking for is already on LinkedIn. Now it’s even easier to find what you need to be more effective professionally:

• Search by name and other distinguishing characteristics to quickly locate the person you are looking for.
• Use the advanced search to target specific skill sets or find subject-matter experts.
• Conduct reference searches on potential job candidates and business partners.
• Quickly search your inbox for important messages and information.
• Find the right jobs, knowledge, or groups to make you more productive.

You'll find the "Search" box on all pages of LinkedIn in the upper right corner. The "Search" dropdown menu defaults to search for "People" but can also be used to search for Jobs, Answers, Groups, Companies or messages in your LinkedIn Inbox.

You can refine the search by Location, Fortune 500 rank, Industry type, size of company, etc. See the demonstration of the LinkedIn search feature demo for company in the above short video clip.


Don't you think this cool feature can help social media marketing? 
We will appreciate your comments.

Social media marketing training report

We conducted half a day training program in Pune, India on 20 July 11.

Social media training - basic concepts

Social marketing requires change in attitude

Here is a report of the session held on 20 July 11 at the Boat Club, Pune, India.

1.  Twenty+ participants attended the social media marketing training program from various sectors of industries and even house-makers  - Manufacturing Industry, Real estate, hospitality, HR executive, tour & travels, senior consultants, Journalists, Marketing professionals, IT professionals, etc.

2.  The program started with a warm welcome form Mr. Vikas Kakade followed by introduction of Prof. Jyoti Zaveri who is specializing in the Web 2.0 technologies.   Prof. Jyoti introduced various digital platforms such as LinkedIn, YouTube, Twitter, Facebook, Blog. He gave analogies, which helped to learn how search engine works, and the importance of keyword and SEO.  He explained that the change from legacy way of marketing to the new way of digital marketing requires a strategy, a plan to engage target audience.  The training session was interactive, many questions were asked.  Ensuing discussion was exciting and charged the participant with energy.

3. Topics such as: “What if someone posts a negative comment on the blog”, “Total cost of ownership (TCO)”, “How much time the SMM initiative takes to start showing the results?” . He elaborated on the web analytics report and gave examples of insight, available from YouTube. [http://www.dnserp.com/web_analytics.htm ] The graph, charts and real time reports informs the marketing executive about the status of the advertising campaign.  He gave many examples of companies that have already started social media marketing in a big way, such as Waghbakri tea, Pantaloon, Gucci, etc.  He said, “Plan your time on social media sites, and do not be carried away”.  Limit your time depending on your goals. LinkedIn is recommended for B2B.

4. Few movie clips and PowerPoint presentations (hard-copies were given to participants) were used to explain the basic concepts.  At end of the day, everyone agreed that four hours were not enough and asked if we could organize a two days workshop.  Written feedbacks are given below and the movie clip is uploaded in Facebook (6.52min). Go to DNS Facebook page and see your movie clip. http://www.facebook.com/video/video.php?v=2073576633756&saved

FEEDBACK

Very encouraging feedback / comments about the course content and

the speaker Prof. Jyoti - some of them are reproduced below:

--

A very informative presentation. A reality view on the world technology scenario today. --

were well balanced with pictures, videos and verbal content.

--

High energy and very effective communication. I definitely believe the speaker is the heart of the seminar. extremely well executed.

--

was good, but i felt it was given in too large chunks to be really digested.  

--

Sufficient, videos were quiet interesting & informative. Got to know many new things

--

Excellent

--

Good intro session, good -- , liked videos

--

Good talk ( no nonsense)

--

were relevant and adequate

--

As usual Jyoti is Jyoti, Excellent

--

Very comprehensive, covers all aspects of social media platforms, video clips very highly effective

--

very informative, kept the session at high energy level. handle questions very patiently !!

--

Just needed to know it all

--

Excellent, kept the audience involved

--

Very informative for the audience that does not have an idea of social media marketing

--

Quite happy with a knowledge about different platforms and its applicability to the different types of businesses.

--

Great - its a eye opener for me - informative

--

Has a fantastic way of presenting what he wants to present.  good communication

charming personality, skills.

• Free: Related PowerPoint presentation  is available here http://www.dnserp.com/free_ppt.htm 
101 slides PPT - explaining basic concepts of Social Media Marketing / online marketing / Web 2.0 / digital platforms / Viral marketing and so on.