Social Media Meetup 09 Feb Pune

Social Media MEETUP 09 Feb 19

Learn advanced tips and hacks, the latest techniques about digital marketing technology in this Social Media Training program.

Comprehensive Training for entrepreneurs on the new strategies of Digital Marketing.

WHEN?1. Saturday 09 Feb 2019. 9:00 am to 5:00 pm. Includes Lunch.2. Follow up session Tuesday, 12 Feb 6:00 pm to 8:00 pm followed by dinner

WHERE? Orbett Hotel, 1238/2, Apte Road, (Opp Hotel Shreyas) Deccan Gymkhana, Pune, Maharashtra - 411 004. India.
Map Link Training Venue http://bit.ly/9FebSocialMediaVenue

FEES: ₹ 3000/- per participant. Includes follow-up session and one week of Whatsapp support. 

Early bird fees on or before 29 Jan ₹ 2000/-Registration after 29 Jan ₹ 3000/-

HOW TO REGISTER? Click here for online registration http://bit.ly/SocialMediaWorkshop09FebPune

CONTENT:
1. Stay ahead of competition using effective Facebook Marketing.
2. Use of LinkedIn for business advantage.
3. Master the power of 280 Characters – Twitter marketing.
4. All-inclusive video marketing strategy – Green Screen - Including creating LIVE videos.
5. Creating a Digital marketing policy document.
6. Create a comprehensive social media marketing strategy.

ELIGIBILITY: This is advanced training. Participants should have at least one of these criteria: 
(1) Companies with Facebook Page having 100 Likes OR (2) LinkedIn Page with 100 Followers OR (3) 100 Followers on Twitter. In short, you are eligible if you have some exposure to social media. An absolute novice may not be able to enjoy.

Important: Participants are expected to bring net-enabled mobile or a laptop for practical exercises.

• Thank you Platinum Sponsor Rohan Khatu, Bamboo Shoots Preschool, Activity Centre, DayCare Whatsapp +91 98220 81916 Website Link https://www.bambooshoots.in/ Thank you.

• Silver Sponsor Dippak Vakkharia, Happiness Consultants - Personal Investment and Financial Risk Advisor, Whatsapp +91 9850082964. Link https://www.facebook.com/HappinessConsultantsPune/

FACULTY: JYOTINDRA ZAVERIJyotindra Zaveri (a.k.a. Jyoti) is a Senior Social Media Marketing Consultant and Trainer. 42 years’ experience in IT (Information Technology), helps companies promote their brand on Social Media.

IT professional since ...1975 with academic credentials in electronics and electrical engineering from VJTI, Mumbai, India. Formerly worked in IBM, trained in Germany.

• Helps companies promote their products / Services on Social Media.
• Eight years of experience in Social Media Marketing.
• Specialization in Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and such 12 digital platforms, with a proven track record.
• Organizations outsource their Social Media Marketing to Zaveri with full confidence. 

Business Evangelist intro video  Business Evangelist intro video

-SPONSOR OPPORTUNITY: Become a sponsor at Social Media Marketing Meetup Feb 2019 @ Pune. Get exposure at the Meetup and meet your future clients/ Referral partners/employees. In exchange, all I need is your logo, a short write-up, and a bit of financial support. 

WHY SPONSOR THIS 9 FEB SOCIAL MEDIA EVENT? To drive your business in Pune to success! Four categories to select as per your own business plan. Budget from as low as ₹1500/- to ₹ 7000/-. Contact for details Jyotindra Zaveri +91 9552946949.

Jyoti Social Sponsorship Opportunity

1.    Branding beyond! Your name will appear as a sponsor in all our posts on various digital platforms from the date your advance is received until 09 Feb. So do not lose time. To get maximum advantage. Contact today. For example, our posts with your name will be on Facebook Social Media Group, that has 20,000 members. Your name will be announced in four of my LIVE broadcast and these videos will be published on YouTube (Three lakh video views), Facebook Pages, and groups. In short, for a small investment, you get huge brand publicity.

2.    Support my genuine initiative to educate and discuss entrepreneurs, who need practical guidance to compete with bigger players. Your small support will help me in a big way.

3.    Collaboration! If you are a marketing company collaborate with me. Synergy is the best way to grow. I believe in collaboration rather than competition.

Here is a YouTube Playlist of previous Social Media MEETUPS by Jyotindra Zaveri

Facebook Local - srt file - Gen Z - Social Media Marketing 74 Dec 26

Social Media Marketing LIVE Chat - Episode number # 74, 26 December 2018

Key Takeaways:
1. Worst passwords of 2018

2. Digital Marketing MEETUP 09 Feb 2019 @ Pune, India

3. Why Entrepreneurs should focus on Gen Z

4. .Srt file for subtitles for LinkedIn Native Video

5. What is the difference between Facebook Company Page and Facebook Local Business Page? 

This is an online training session for Entrepreneurs, who want to stay on the cutting edge of digital marketing! From Atlanta, USA. 
This video has Subtitles/CC.

Today is Wednesday, December 26, 2018, and I am jyotindra Zaveri, your friendly social media marketing consultant and trainer.

The gist of the points discussed:

• Worst passwords of 2018

1. 123456  
2 password 
3. sunshine qwerty 
4. iloveyou 
5. princess 
6. admin 
7. welcome 
8. 666666 
9. abc123 

According to Splash Data’s yearly report.

• Who is the worst enemy? 

The worst enemy is the virus. Recently I downloaded an Application. It contained a virus. Trojan!So what to do? Make sure your anti-virus software is up to date.

• Instagram Feed

Instagram does not hide posts in the feed, and you will see everything posted by everyone you follow if you keep scrolling. Instagram Stories: Try the cool Countdown button! Training for entrepreneurs on the new strategies of Digital Marketing.

• Next Digital Marketing MEETUP will be in Pune, India.

WHEN? Saturday 09 Feb 2019. 9:00 am to 5:00 pm. Follow up session. Tuesday, 12 Feb 6:00 pm to 8:00 pm followed by dinner.

• Next point is about Captions and subtitle in the video.

Srt file for LinkedIn Native Videos! Adding Closed Captioning to Videos on LinkedIn. You can now add closed captioning when sharing a video on LinkedIn from the desktop experience. You will need to have an associated SRT (SubRip Subtitle) file attached to the video before it can be posted. Remember that on LinkedIn there is a limit of ten minutes.

Note: Closed captioning can be added to member and Company Page posts.

To add closed captioning:

1. From the LinkedIn desktop share box, select the video you’d like to share by clicking the Video icon.
2. Once the video preview appears, click the Edit icon in the upper right corner below the X to see the Video Settings.
3. Click Select File to attach an SRT file and click Save.
4. Add any additional text or hashtags and click Post.
5. Once the video is uploaded, processed, and ready to view, you will be notified. The closed captioning will be viewable at that time.

• What is the difference between Company Page and Local Business Page?

If you have a local business. I strongly recommend creating a Facebook Page. There are several kinds of Page. Select Facebook Page for local business.
When creating a Facebook Business page, the very first step is to choose what type of page you would like.

1. Real Estate
2. Retail
3. Hospital
4. Hospitality

Company, Organization or InstitutionIf you are an online store, have more than one location or foot traffic is not of major importance for your business, this is the option for you. 

Features:
1.    Contact information  2.    Mission  3.    Awards  4.    Products 

Option to add the ‘check-in’ ability after initial set upIn addition to the features above, the list of business categories is different for each page type. As an example, Local Business Pages include categories such as Restaurant, Beauty Salon, Retail Shop etc. whereas Company Pages have categories such as Consulting/Business services.

Local Business or PlaceIf you have a ‘bricks and mortar’ store or want people to physically visit you, the Local Business or Place page is for you.  

Features:
1.    Contact information  2.    Trading hours  3.    Price range  4.    Parking options  5.    The ability of people to ‘check-in’  6.    Allows reviews  7.    Map listing 

If you think you have selected the wrong option for your business, you can always change it! Once you set up your Facebook Page, you can change the category by selecting Edit Page -  >  Update Info. Once you have changed the category, the details required will change according to the new category.

For NGO 

Select Cause or Community. For instance Lions Club or Rotary Club. I am a member of the Rotary Club of Pune Lokmanyanagar. So we have a Facebook Page that is Cause or Community’ 

Public Figure:

 For Consultants or Politicians, Select Public Figure. Artist Band or Public Figure. By the way, I have a Public Figure Page! Connect with the Social Media Trainer Jyotindra Zaveri Page

Like and do not forget to tick the 'See First' option.

• Facebook Marketing

On Facebook, there are over two billion users log in every month. India is a great country. There are about 294 million users in India. That is about 29 Crore users in India. Whether you are using Facebook for branding or not, your competitors are using. A very big market opportunity waiting for you.

Facebook Messenger is the top mobile app by the number of downloads. And the main Facebook app is second on the list. The dominance of mobile implies that entrepreneurs need to make online content mobile friendly.

WhatsApp is third and Instagram is fifth in terms of downloads. Did you notice all these Apps are from the same company? Yes, Facebook is the leading company. 

• Focus on Gen Z

1. Baby Boomers: Baby boomers were born between 1944 and 1964. ...
2. Gen X: Gen X was born between 1965 - 1979 and are currently between 39-53 years old (82 million people in the U.S.)
3. Gen Y: Gen Y, or Millennials, were born between 1980 and 1994 
4. Generation Z, are those born in 1995 or later.  

Focus on Gen Z in 2019. Gen Z has entered the workforce, and this generation has over 75 million people who are not teenagers anymore – they are consumers who influence $600 billion of family spending.
Gen Z can quickly and efficiently shift between work and play, with multiple distractions going on in the background...working on multiple tasks at once. Just think about how this kind of flow might reshape the office. 

Consider this data: 80 million small and medium-size companies are marketing on Facebook on monthly basis. 25 million businesses promote their products on Instagram. 94% of B2B marketers promote their brand by posting regularly on LinkedIn. 

The challenge is, how to keep up with the changes on various digital platforms. The answer is to read and study changes in social media sites. Better still come and meet me every Wednesday online at this time. Knowing the latest trends is a proven way to change your social media marketing strategy and sustain the company's success.

Snapchat and Instagram will be the most important social media channel in the year 2019, because Gen Z will dominate the market soon.

• Include the following in your 2019 action plan:

1.    Amongst your busy schedule does not forget to reply to people who are commenting on your post. This one task you need to do it yourself. All other normal postings etc. you may outsource but replying to comment need to be handled personally. This is almost a daily, or once at least once in two days task.

2.    Another regular task in reviewing and revising keywords. This needs to be done once in three months. 

3.    If you are planning any EVENT, make sure you announce the same well in advance. In addition to Facebook Event, post on Meetup and Eventbrite. Do not forget to link the Eventbrite URL in your Instagram profile. See 'Get Ticket' button example (on mobile)

What do you think of the social media marketing trends for 2019? I will be happy to know more in the comments!

This post is published on the Blogger Blog by Jyotindra Zaveri, Social Media Marketing Consultant, and Trainer. Contact Jyoti Social, Social Media Agency Whatsapp +91 9552946949.

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Facebook Marketing – Multiple Facebook Pages

Facebook Marketing is the most important presence on social media marketing

You may create Multiple Facebook Pages each for specific target audience

Multiple Facebook Pages. Each for specific audience.

First, you identify the audience, in marketing parlance the ‘audience’ is our customers.  

If you have four different category or types of products or services that you want to promote, to four different kinds of customers; you may create four Facebook Pages.  

Here is an illustrative example of my four Facebook Pages:
I have created Four Facebook Pages:

1. Jyoti Social: For Facebook Users who are interested in social media as user / clients / prospects. This Page is focusing on Entrepreneurs, Businesses, Professionals who want to keep updated about social media https://www.facebook.com/JyotiSocial  
2. Jyoti Zaveri Marketing: For Entrepreneurs who would be interested in joining hands with me to become partner.  Collaboration over Competition.  Facebook users who are already having business and wish to expand. This Facebook Page is focusing on Digital Marketing professionals https://www.facebook.com/PartnerWithJyoti/ 
3. Jyotindra Zaveri Page: For Health conscious people.  Facebook users who are interested in Meditation, Yoga, and related topics. This Facebook Page is focusing on Health and Lifestyle related topics https://www.facebook.com/JyotindraZaveri/
4. ERP Ecommerce Page:  For audience interested in topics such as ERP (Enterprise Resource Planning) Software, eCommerce, IoT.  Facebook Page ERP Ecommerce Page  https://www.facebook.com/dnserp

Since you are updating your Facebook Page more often, you can embed each Facebook Page in your Website or Blog; so that the same will always have a fresh content. Great idea for Social Media Optimization. I have actually demonstrated the embed in this post. I have used Facebook Plugin.

The advantage of having multiple Facebook Page is to ensure the audience is getting updates in which they are interested. Your Facebook Page is interactive website.

This is better than the traditional website because in traditional website usually there is no mechanism for two-way communications.  Normally people may not like to register on a stranger website so you do not get to know who came to website.  In case of Facebook Page we can easily find out WHO Liked the Page. 

Let me know if you wish to learn more about social media marketing +91 9552946949.

Hope you will Plus 1 this post and share with your contacts of social media. Here below I have embedded all four Facebook Pages. You  can actually see the post in real time. Like, Comment and Share!

1

2

3

4

This Blog post is published by Jyotindra Zaveri

Website https://jyotisocial.net/social-media-library/

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Digital Marketing includes Social Media Marketing

Newspaper publishing is combination of journalism plus technology.

Paper.li is a digital platform to publish your own newspaper.

I specialize in finding, publishing and promoting engaging articles, of your profession or industry to promote your product or service.

• It is necessary to get right headlines from across the web in real-time.
• Outsource your digital marketing to me.
• Even a school kid can do the posting in Facebook or upload a video. However, WHAT to post and WHEN to post requires maturity.
• Digital marketing includes social media marketing, my newspaper 'Digital Marketing News' gives you fresh headlines everyday.
• Keywords and news sites are the secret of successful online newspaper. Outsource your digital marketing to me because I do necessary research before to get the right contents. Here below I have embedded the Facebook live post, you can Like it Share it in real-time; that corroborates my claim, because a large digital marketing company Paper.li says so.

You understand that legacy marketing is becoming less and less effective by the day, and that there has to be a smarter way.  Answer is Social Media Marketing.

My newspapers showcases how content can be discovered successfully, for posting on LinkedIn or tweeting on the twitter. I use the latest tools, technologies and processes that help me to learn new publishing skills and apply lessons to your organization.

Post by Paper.li.

About Jyoti:

• Extremely detail-oriented, able to meet deadlines, and work well as part of your marketing team. Innovative and creative, always looking to think outside the box with new ideas and able to quickly adapt to changes.
• Very social online, with an engaging personality and a constant urge to share interesting content online. Enthusiastic and passionate about being a long-term part of your organization as consultant and trainer.
• Mastered both art and the internet technologies, to build a digital ecosystem. Seven+ years of experience on Digital Platforms and Social Media Marketing. Published three online newspapers. Webmaster of 50+ Websites, Blogs, Pages, Groups, and micro-blogs.
• Publishing three daily online newspapers of 1) Digital Marketing, 2) ERP and eCommerce and 3) Lifestyle and Health; on Paper.li digital platform.

Facebook Page - Google + Page - LinkedIn Co Page

"Oh Facebook Friends! What do you know the importance of Like?"

All three top networking sites Facebook, Google, and LinkedIn allow you to create Page.  Page on social media is your interactive website.  You may create more than one Page.  Each Page focusing on specific audience.  The best part of the Facebook Page is you get awesome analytic and the 'Likes' much faster:

• Find Your Way Around

Overview: Get a 7-day snapshot of the most important activity on your Page.
Page: See how your fan base has grown over time and how people are connecting with your Page.
Posts: Compare the performance of all your posts.
People: Learn more about your fans and the people who like, comment and share your posts.

• Watch Your Audience Grow

See how many times your Page was liked and unliked each day and learn where your likes come from — the different spots on Facebook where people are clicking "Like" to connect to your Page.

• Understand Your Reach

Posts that get more likes, comments and shares show up more in News Feed and are seen by more people. Posts that are hidden, reported as spam or cause people to unlike your Page reach fewer people.
If you notice a spike or dip, look at what you posted that day to learn more about how you might have influenced your reach.

• Compare Post Performance

Understanding how people respond to your posts is a critical part of being able to create the best content for your Page. With everything in one place you'll be able to see the best and worst performing posts so you know what works and what doesn't.

• Get To Know Your Fans

Find out more about who likes your Page (your fans) and who likes, comments on and shares your posts:

• How your fans are similar and different from other people on Facebook.
• Common traits of the people who like, comment on or share your posts. 

Google Plus Page

           However, Google + Page is superior as compared to Facebook Page.  The +1 is similar to Like but Google + Page has obvious advantage of the mighty Google Search Engine supremacy.
Click Google + Page  to view example of Google + Page.

LinkedIn Page

The Number One is LinkedIn Company Page because it is the most professional way to publish your interactive website and get followers.
Click LinkedIn Page to view example of LinkedIn Co Page.




What do you say?
Do you agree that # 1 is Linkedin and # 2 is Google + and # 3 is Facebook Page?

Which are the Top Facebook Pages? Real-time Analysis

Here is comprehensive overview of an entire market.  Click FB Market Analyses link (below) to get cool Pie Charts, Facebook Page Like and Facebook Talking About figures.........as on NOW!

Is it possible to link the online brand and offline shopping?  Here we share an example (see video below) of a store in Brazil that bring them together – So what initiative you have thought to bridge the gap between your Facebook marketing with the real world?

1. Automotive Industry-BMW, Volkswagen, GM, Toyota, Daimler

2. Fast food Industry-McDonalds, Starbucks, Burger King, Dunkin’ Donuts

3. Food and Beverage-Red Bull, Coca-Cola, Dr. Pepper, Nutella, Oreo

4. Most Popular Film Series-Batman, Harry Potter, Spider Man, Twilight

5. Sporting Goods Manufacturers-Nike, Adidas, Puma, Quiksilver

6. TOP 10 Global Brands-Coca-Cola, Disney, Apple, Google, HP, Microsoft

Facebook Market Analyzer by Hike Social Apps

• What is MFD?

Market-Facebook-Disparity = The gap between a brand’s ranking on Facebook and its real life market position.

• Above analysis also gathers the information of how many Facebook users talk about a Page (= the brand), better known as “People Talking About”, recently introduced by Facebook.   This value is interesting especially for live trends, but it also defines the overall range of influence of a brand.

Brazilian fashion retailer C&A has an innovative idea.  C&A has found a way to bring customers’ Facebook approval into full view in its real-world stores.  C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “LIKE” the ones that appeal to them. Special hangers on the racks in its bricks-&-mortar store displays those votes in real time, giving shoppers a clear indication of each item’s online popularity.

 Cloth hangers linked with real-time Likes being given on the Facebook Page !

Tip from author of this blog: Write your Facebook Page in the comment below so that viewer can Like it.

Missed you - Social Media Marketing Training - Report

For those who missed the Social Media Marketing Course.  Here is a brief report, complete with video lecture of the proceedings, of this extraordinary training that was conducted by the specialist in the subject Prof. Jyotindra Zaveri (known as Jyoti), on 21^st and 22^nd April 2012 at Pune, India.  "We missed you !"

Scan the QR code to see this video instantly on your smartphone now!
     

• Participants were from various sectors of industries - Manufacturing Industry, Investment consultant, Software professionals, senior consultants, Construction business professionals, Marketing professionals, IT professionals, etc.
• Prof. Jyoti Sir introduced various digital platforms such as LinkedIn, YouTube, Twitter, Google plus, Facebook, Blog, and so forth.  He explained how to leverage Facebook, Twitter, and LinkedIn for marketing and brand building.  He gave case studies of foreign as well as Indian companies that are using social media, and how it has increased their marketing effectiveness.
• He gave away printout of his 132 slides PowerPoint presentation, to harness the power of Facebook, Twitter, and LinkedIn to get found by more potential customers, develop meaningful relationships with industry leaders, and position as an expert in your field.  The presentation, which was used for discussions, is also published;  subscribe to this blog and then email to get the complete PowerPoint slideshow free.   
• He gave guidelines on preparing BLOG RULES or Social Media Marketing Policy document.

• Some of the topic that were discussed:  Why social media is important for business.  Web Analytic - How to measure results from your social media marketing efforts, and so on.  He gave tips on ‘How to Use Facebook, Twitter, LinkedIn for Business’ .  Topics such as: “What if someone posts a negative comment on the blog”, “Total cost of ownership (TCO)”, “How much time the SMM initiative takes to start showing the results?”  etc., were explained.
• Prof. Jyoti sir emphasized on publishing proper profile with own foto.  He also narrated some example to say that SMM is good, bad and can become ugly too.
• He elaborated on the web analytics report and gave examples of insight, available from YouTube.  The graph, charts and real time reports informs the marketing executive about the status of the advertising campaign.  He gave many examples of companies that have already started social media marketing in a big way, such as Waghbakri tea, Pantaloon, Tata Nano, Gucci, etc.  He said, “Plan your time on social media sites, and do not be carried away”.  Limit your time depending on your goals.  Few movie clips and PowerPoint presentations were used to explain the basic concepts.
• Encouraging feedback were received from all participants.  Mr. Chandrakant Golcha, CEO, Educare, thanked participants, and Prof. Zaveri.  

Social networking best practices

There are 50+ social networking websites.  Let us take example of the most popular site 'Facebook' to learn Do's and Don'ts of social networking sites.  Here are excerpts from the lecture by Prof. Jyoti Zaveri and the related PPT explaining Facebook best practices.  Learn about security settings, Groups, Page, and so on.

 

DO and DO NOT of Facebook.

Points worth doing and points that one should not do, while using social networking sites, such as FACEBOOK.

1.       Do proper security settings to maintain your privacy.  Do not share lots of private information with strangers.  Avoid sharing information about your children or share minimum. 

2.       Use private message button for one-to-one communications.  Post on the wall is seen by everyone in the contacts and if selected ‘public’ then by everyone.

3.       Join group of your interest to interact with your community.  You can request for joining by clicking on the button ‘ask to join’.  Your friend (contact on Facebook) may add you in a group; however, if you find that the group is not interesting enough, you may leave the group.  

a.       Groups can be public.

b.      Groups can be private, only members can see the posts and participate.

4.       Companies (corporate) are publishing website on Facebook, called Facebook Page.  Visit a Facebook Page of a company you would like.  Search the name in the search window (on top) to find the page.  Click on LIKE button to follow the posts and conversations.

5.       Do update your profile with proper name.  Upload your proper picture, preferably only face.  Do not put picture of a cartoon or joker.  

6.       Add confirm ‘friends’ only if you know them.  If the picture is missing or you have doubt, send a private message to find more about that person.  

7.       Facebook privacy setting is the most important before you start using the Facebook.  Your privacy is in your hand, allow, or do not allow your personal information as per your needs, Facebook has nothing do with it, so you do it yourself.

8.       Limit you time on Facebook.  Do not get addicted.  Commit yourself for not spending over ‘nn’ minutes in a day or in a week.  For instance, “limit 15 minutes in a day or in a week”.

9.       Facebook suggests names of your friends on birthday, this is a good idea to be in touch with your friends, and wish them happy birthday. 

10.   Avoid using third party applications (called Apps) on Facebook, these programs before you start using will ask your permission to use your private information by showing a screen with a button ‘ALLOW’, once you click allow, the Apps will use and share your information the way they want.  In other words, it is not Facebook but Apps on Facebook is sharing your privacy because you have allowed it.

 Please share these important guide lines with your friends. Wish you safe and happy networking.

You may suggest some points that I have missed out in the comments box provided below.

Analytics reports - WEB Analytics - Data Mining concepts

From which city people are coming on my Facebook Page?  


Here is an actual example of our DNS Fan Page from the Insights report.

5688	Mumbai	42	Singapore
2,622	Pune	42	Chennai
758	New Delhi	41	Slough
449	Bangalore	35	Calcutta
241	Surat	31	Indore
146	Delhi	27	Nagpur
77	Gurgaon	27	Jaipur
72	Hyderabad	23	Lucknow
61	Vadodara	22	Rajkot
59	Dubai	18	Mangalore

How this may help your business?  This web analytic reports will help webmaster to fine-tune marketing strategies. Moreover, the reports will tell which posts or links are popular, it will also give analysis of age group, male / female, and so on.  This kind of real-time reports can help marketeers to measure performance of the social media websites.  Blogger provides excellent reports.  Study the PowerPoint presentation and two videos demonstrating analytics embedded in this blog website for you to learn more:

 

By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, blog owners and Page owners are better equipped to improve their business with social media. 

Web analytics video demo Part 1 of 2

 

Web analytics video demo Part 2 of 2

 

Your feedback / comment will be appreciated