Social Media Marketing Tips 2019 Episode 72 YouTube Settings Instagram Campaign

Social Media Marketing Discussion LIVE Episode 72

Social Media Marketing Tips 2019

Social media tips by Jyoti Social

Topics discussed

1. YouTube - End Screens, Cards – No Annotation

2. YouTube Channel Art – FB Twitter Links

3. SEO and SMO Difference

4. Is SMM Book obsolete?

5. LinkedIn Page Target Updates Filter

6. Professional email - No Reply All

7. Phishing Malware

8. Bot Messages Suspicious Link

9. Blue Tick Verified accounts

10. Online Marketing Policy Document for 2019

11. Instagram paid marketing

12. ‘Where is my Train’ Google App

13. Write Comment, RT not only Content

Live video broadcast on Wednesday 12/12/2018

Please click on the CC button to display the subtitles /Closed Captions in English.

The gist of the points discussed is given below.

Social media networks can be used to increase your customer base and improve your bottom line. The knowledge you will learn from today’s session will enable you to successfully market your business with various digital platforms.

To get a large following for your social media marketing, do not just push products. Include testimonials, relevant articles, and links to content, your followers will find useful. I am here to help you!

• I have observed some changes in YouTube. End screens do not work with annotations!

To use End screens in the YouTube video, please delete the annotations. Annotations can no longer be added or edited. Delete them and use end screens instead.

YouTube has discontinued annotations editor on May 2, 2017. YouTube will stop showing existing annotations to viewers starting January 15, 2019. All existing annotations will be removed.

Use cards and end screens. Annotation was not mobile friendly. These are mobile-friendly tools that let you poll your audience, link to merchandise, recommend a Playlist, or videos. Once deleted, annotations cannot be restored.

It is observed that end screens and cards generate seven times more clicks across YouTube. In short, Annotation is OUT and Cards and End Screen is IN.

Stay Active on social media.

Large gaps in between your posts and tweets may give the impression that your business is not active.

Post regularly. Once you have a social media presence, you should not discontinue posting. Do not let your online garden become dry and lifeless. Nurture it. If you do not have time, you may outsource to an experienced agency like Jyoti Social.

Click here to learn more about our social media agency Jyoti Social.

Place Twitter and Facebook buttons on your YouTube channel.

This settings to insert LINKS on your YouTube channel art is available in the About tab. Click here to see an example of a YouTube Channel Art with social media buttons

• What is the difference between SEO and SMO?
• SEO: Search Engine Optimization is the process and the utilization of internet technologies (tools) related to the World Wide Web that improves Google search engine ranking, websites visibility. The goal is to increase traffic to your traditional website. Very important for an eCommerce website to achieve higher sales.
• SMO: Social media optimization (SMO) is the use of a number of social media sites and Groups (Online Communities) to generate publicity to increase the awareness of a product, service, brand, or Event. Search engine marketing needs SMO support. This can also drive traffic to the traditional website.

In the year 2019 make sure you are a presence at least on two or three social media platforms. And plan to post regularly. If your business is not active on social media, you are giving your competitor the opportunity to perform better than your business.

If you use social media to market your business, you need to constantly make adjustments so you can keep up with the changing platforms. So invest time and money to learn.

That is why I am conducting this free webinar every Wednesday to discuss what is new, and the latest trends and techniques.

• LinkedIn Company page updates can be targeted to tailor content to specific audiences.

No, I am not talking about the post on your LinkedIn profile that is your ID; this is about your business Page. Updates can be targeted based on followers' profile data, such as company size, industry, function, seniority, geography, and language preference. There is a filter available on the LinkedIn page.

Important: To post a targeted update, you are required to have a minimum of 300 Company Page followers.

• In 2019, be more professional in your email correspondence.

1. Use a professional email address.
2. Register a domain name, get a formal email id. Even if you do not make a website, it is ok. At least use email id with your web domain name. Not Gmail.
3. Do not click Reply All. Unless you really want everyone on the cc needs to receive the email,
4. Avoid too much use of the exclamation mark in email or social media posts.
5. Avoid too much use of capital letters. Avoid writing email or posts in UPPERCASE, it is like shouting.

The goal of Social Media Marketing is to produce content that users will share with their social network to help a company increase their brand exposure and broaden customer reach. The idea is to publish content regularly so that clients will keep coming back. Instead of you pushing the product, customers will come searching for you.

In 2019, we need to be more careful regarding phishing malware activities.

Some people have started using direct message and are sending a malicious link. Do not be hurry to click on Twitter Direct Message (DM) or Facebook Messenger links, unless you are positive they are reputable. They might contain malware. Or ask you to login into some fake site, phishing sites that will attempt to steal your passwords or financial information. It may try to install malware on your system or device.

• How to find a fake celebrity account? Blue verification tick

Blue Tick

In case of a celebrity, or a Movie start, and political leaders social media accounts, check for the blue tick next to the name. See a blue circle with a white check, next to their Facebook name or Twitter handle.

• Prepare a document for social media best practices for your organization.

You will need it in the New Year 2019. Establish official guidelines and restrictions for your staff, your team. All stakeholders of your organization. If you have already prepared one, then review and update your digital and social media risk management strategy and governance, including policies, processes, and programs.

Ensure you include instructions about how to secure both company pages as well as employee individual accounts.

Let me know if you need any help. I can guide you to prepare this important document. This will be a good reference to help protect your company. 

Homework: Make a Google Doc containing comprehensive guidelines for online marketing. Contact me for details.

Look at the larger picture! Think comprehensively. As the number and types of risks continue to expand, the responsibility for managing digital and social media risks extends well beyond the IT department.

Here is quick start list for Instagram paid marketing

1. You need a business account and connect to Facebook

2. Define your target audience: Whom you want to sell?

3. What could be their interest, so you can run an advertisement campaign for such a specific audience?

4. Define Target audience demographic details

5. Stories 14 seconds also is a good idea.

6. OR 59 - 60 Seconds video ad (or image). Will not run on stories

7. If you want only Instagram then do setting accordingly (not Automatic). Jyoti Social suggests, if you want Facebook campaign also, run separately.

8. Select Mobile or Desktop or both (Zaveri suggests both)

9. Select the lifetime budget or daily (Jyoti Social recommends

10. Lifetime, because it will optimize). Define the date range.

11. Select click line to ensure landing page view

12. Preview the ad

Best wishes for your Instagram marketing paid campaign.

If you are trying to learn social media from a book or a blog, check the date on which it was published. If it is too old, chances are some of the things written are obsolete.

Click here to learn how to measure Instagram performance and other tips

• Where is my Train?

Google has acquired one of India’s most popular train tracking apps. India is estimated to operate some 14,000 trains on a daily basis across the country. That kind of volume is challenging. Already 10 million registered users. It helps commuters track arrivals and departures as well as buying seats. The app is for Android, it works offline or with poor connectivity and supports eight languages.

That means RailYatri will have to compete with Google Where is my Train App

• Social media is not for selling.

It is about relationship building. It is about increasing the number of people who know about you, your content, and business. It is not for making sales. I heard an entrepreneur crying the other day that he is posting on Facebook about his products and still not got even one order. It does not work that way. First of all, one month is too less a time. Use social media for branding not selling. Sales will follow.

As regards content, I suggest, in addition to promotional posts, plan some educational and entertaining posts also.

Create a content of value on social media that makes people want to follow you and engage with your post. Most companies, are not doing it right, they are constantly trying to sell or push products/services. On Whatsapp, it is even worse.

Everyone is talking about creating content, but there is another important aspect of social media that no one is talking about. That is not writing content but write a comment. Especially in a group, take part in the ongoing discussion. Write a meaningful comment, people will notice you. So do not be aloof and isolated, take part in the conversation.

Two things you must include are Link and Hashtags. Do not forget to put links to your website. For SEO these backlinks are important.

Go ahead and connect with Jyoti Social on Facebook, LinkedIn, Instagram, IGTV, Pinterest, YouTube, and Blogger blog, Slideshare, Twitter.....Subscribe or Follow, get notifications.

My 42 years’ experience is your key to help you get a proper marketing strategy. Without you having to be an expert in social media! Let us make 2019 your best year so far.

This post was first published on my website  

I would like to personally work with you and help you - Jyotindra Zaveri.

Whatsapp Jyoti Social +91 9552946949

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How to attach a file in the Facebook message?

 

You can send a file using the Facebook Message system.  Here is the procedure for the same.

 

Start a message in any of the following ways:  Click the "Message" button at the top right of your friend's profile (timeline).  Click on Send a New message - OR - Select "Messages" in the left column of your home page, and click the "+ New Message" button. Enter the name of your friend or an email address. 

1. Enter the name of your friend (select)
2. You may enter multiple names – Maximum Twenty only

1. Write your message
2. Click on the U clip icon to attach a file
3. Browse and select file to attach
4. Finally click on the send button
5. Recipient/s or people to whom you sent the message will be notified by email, or the next time they log in.  

Try it using Facebook, it works!

• An email attachment is a computer file sent along with an email message. One or more files can be attached to any email message, and be sent along with it to the recipient. This is typically used as a simple method to share documents and images.

• A paper clip image is the standard image for an attachment in an email client.  Above procedure was tried using Prof. Jyotindra Zaveri id.

• Do you think we could begin to phase out email completely, and never get spam again?  Did you Like this tip ?

Would you like to add something?  Post a comment below.  If you find the same helpful, please share with others using social icons given below.

Email etiquette - especially for Greetings emails

Email manners

Implement email manners or netiquette.

For professional organizations, it is necessary to prepare a document containing guidelines for email etiquettes.   This email policy should include the entire do and do not concerning the use of the company's email system.  Distribute hardcopy and take signatures of all employees.  Employees must be trained to fully understand the importance of email etiquette. 

Here is a checklist pertaining to email manners / email etiquettes.

Blind Carbon Copy

1. Use the Bcc field.

While sending greetings to many friends, use the Bcc: field.  BCC = Blind Carbon Copy.  When sending an email, some people place all the email addresses in the To: field. This is bad because (1) All the recipient knows that you have sent the same message to a large number of recipients, and (2) you are publicizing someone else's email address without their permission.  Insert all email ids in the BCC field. You may put your own email id in TO field and all others friends email id in the BCC.

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2.  In the reply - answer all questions / points, to avoid further questions.

Give point numbers.  An email reply must answer all questions, and pre-empt further questions – If you do not answer all the questions in the original email, you will receive further e-mails regarding the unanswered questions, which will not only waste your time and your customer’s time but also cause considerable frustration.  

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3. Do not write in CAPITALS.

IF YOU WRITE IN CAPITALS, IT SEEMS AS IF YOU ARE SHOUTING. This can be highly annoying and might trigger an unwanted response in the form of a bad email.  Even primary school child use proper lowercase and uppercase.

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4. Make email personal.

Not only should the e-mail be personally addressed, it should also include personal i.e. customized content.    

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5. Use templates for frequently used responses.

Some questions you get repeatedly, such as directions to address, or how to subscribe to your newsletter, or blog.  Save these texts as response templates and paste these into your message when you need them. You can save your templates in a Word document, or use pre-formatted emails.  

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6. Answer promptly, but not too quickly.

E-mail should be replied to within at least 48 hours and preferably within the same working day.  Discuss with your team and decide, depending on your nature of business.   If the email is complicated, just send an email back saying that you have received it and that you will get back to them.   You may use auto reply to acknowledge the email.

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7.  Avoid attaching a file.

www.scribd.com

By sending large attachments, you can annoy customers.  Wherever possible try to compress attachments and only send attachments when they are necessary.  Moreover, you need to have a good virus scanner in place since your customers will not be happy if you send them documents with viruses!  You may use ‘sendthisfile.com’ for sending large files.  You may would like to convert the file as .pdf format using ‘pdfconverter’.   Use Scribd.com for sharing documents for private and public.  Here the advantage is that the document is converted to HTML 5.

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8. Use proper structure / layout.

Since reading from a screen is more difficult than reading from paper, the structure and lay out is very important for e-mail messages. Use short paragraphs and blank lines between each paragraph. When making points, number them or mark each point as separate to keep the overview.

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9. Do not overuse the high priority option.

We all know the story of the boy who cried tiger.  If you overuse the high priority option, it will lose its function when you really need it. Moreover, even if an email has high priority, your message will come across as slightly aggressive if you flag it as 'high priority'.   Use high priority only when it is both urgent and important.

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10.  Use spell check for correct spelling, grammar, and punctuation.

This is not only important because improper spelling, grammar and punctuation give a bad impression of your organization, it is also important for conveying the message properly. If your program has a spell checking option, why not use it?

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11. Don't leave out the message thread.

When you reply to an email, you must include the original email in your reply, in other words click 'Reply', (or reply all as the case may be) instead of 'New’.   

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12. Add disclaimer to your emails footer signature.

This can help protect your company from liability.  

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13. Read your email before you send it.

Many people do not bother to read an email before they send it out, as can be seen from the many spelling and grammar mistakes contained in emails.  Review for effective message and avoid misunderstandings and inappropriate comments.

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14. Do not overuse Reply to All.

Only use Reply to All if you really need your message to be seen by each person who received the original message.

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15. Try to be concise and to the point as much as possible.

Do not make an e-mail longer than it needs to be. Remember that reading an e-mail is harder than reading printed communications and a long e-mail can be very discouraging to read.

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16. Take care with abbreviations and emoticons.

In professional emails, try not to use abbreviations such as BTW (by the way) and LOL (laugh out loud). The recipient might not be aware of the meanings of the abbreviations and in business emails, these are generally not appropriate. The same applies to ‘emoticons’, such as the smiley :-).

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17. Do not forward chain letters.

Do not forward chain letters. We can safely say that all of them are hoaxes. Just delete the letters as soon as you receive them.

Take help of your IT consultant for a formal training.  Please add / comment if some point is left out.  Would you care to improve on this checklist?

Mango from Microsoft, Ice Cream from Google ?

Smartphone operating systems news:  Google unveiled features of Android 4.0, also known as "Ice Cream Sandwich", in a joint demo with Samsung.   Microsoft has been gradually rolling out the "Mango" update to Windows Phone 7 users.  Both are competing with the leader Apple made iOS 5.


What is new in the Android 4.0 ICS ?

1. Gmail now previews two lines of each email;
2. Navigation is easier between messages and calendar days. Swiping left and right will switch across messages (Gmail) or days (Calendar);
3. Email addresses are turned into “chips” or business-card like ribbons of information, with pictures, contact info and quick links to actions;
4. Pinch to zoom works with calendar events, which should adjust the number of lines you see on the Calendar screen.

Google debuted Android 4.0 this week in Hong Kong, along with the new Samsung Galaxy Nexus smartphone, which will be the first gadget to run it.  It has a Face Unlock, which is designed to recognize the user's face instead of a password.

Nokia news: Microsoft's Mango Windows Phone 7 is released.  

What is new in Mango for developers?

1. - Background processing
2. - New profiler and emulator for testing
3. - Use of Silverlight + XNA together
4. - Silverlight 4
5. - IE9 web browser control
6. - Live Tile enhancements: use of back of tiles and ability to update Live Tiles locally
7. - Deep linking into apps from notifications and Live Tiles
8. - Additional sensors; direct camera access, compass & gyro
9. - Fast application switching
10. - Networking / sockets for communications
11. - Local SQL database for structured storage
12. - Access to calendar and contacts for apps.

And the winner is Apple ..

With iOS 5, Apple added over 200 new features, taking a mobile operating system that was already years ahead of anything else and moving it even further ahead.

Twitter integrated right into iOS 5.  The iOS 5 makes it even easier to tweet from your iPhone, iPad, or iPod touch. Sign in once in Settings, and suddenly you can tweet directly from Safari, Photos, Camera, YouTube, or Maps.