Social Media Wednesday LIVE Season 2 Episode # 01. 25 March 2020

Social Media Wednesday LIVE Season 2 Episode # 01. 

25 March 2020

Original Facebook LIVE video is embedded here in this Blogger Blog

I am Jyotindra Zaveri, your friendly social media marketing consultant and trainer. 

I suggest you keep a pen and a notebook ready to jot down points. I will be discussing many essential aspects, takeaway and homework!

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GIST OF POINTS DISCUSSED:
Because of the current health situation, a lot of us are working from home. Even if you cannot go to your usual places to network face-to-face with others at meetings or social events, you can still take action and build up your networking online.

First of all, Fear is the hidden enemy. 

Important Takeaway: Do not let FEAR paralyze you. Let us use technology, such as Facebook LIVE to communicate.  

The challenge today is how to remain active and productive staying at home?

Plan your time daily, say about an hour, to reach out to a few people each day in your social media network and fix an appointment to WhatsApp call.  You are welcome to call me on 

WhatsApp in the evening: +91 9552946949 at a mutually convenient time. 

There are many ways to connect with others, even if not face to face. Send a connection request, to those whom you had met in the past, on LinkedIn or Facebook. Take out all those business cards and reestablish relations. Send a Thank You message using the Facebook Messenger or LinkedIn Message option. Do not spam. Remember, the purpose is to establish a relationship. 

Homework: Expand your network on Facebook and LinkedIn. 

Have an actual conversation with them. If both you and that person are comfortable with setting up a video call, I recommend connecting with them at a scheduled time on WhatsApp or Skype or similar, video platform.

Not only chat about each other's businesses but ask how they are doing personally. Find out if there are ways you can help them.  Share how you plan to utilize the time at home. Exchange ideas. Maybe you will learn something. 

Fortunately, people can still build meaningful and useful relationships, even if they are stuck inside their homes.

Homework: Schedule WhatsApp video calls. Fix Date and time mutually convenient for audio or video call.

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Every business wants to be the customer's first choice. Building and managing a brand can play a significant part in making that happen.  A strong brand can make any business stand out from the crowd, particularly in competitive markets. 

Let us mentally be prepared to cope up with social distancing for another month or so.  I hope the situation will improve. 

Important Takeaway:Utilize your time in learning some new skill.  

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Most of you must be using Facebook and maybe LinkedIn for business marketing. But, I would like you to use all the super seven platforms. 

Please register (signup) with the following SEVEN social media platforms; if already not done so:

1. Facebook
2. LinkedIn
3. Slideshare (Signup with your LinkedIn ID)
4. Twitter
5. Instagram (Signup with your Facebook ID)
6. Pinterest
7. YouTube (Signup with your Gmail, Not necessary to upload a video).

Homework:SHARE your URL here in Comments so that we all can connect with you.

See you again next Wednesday Live on April 01, 2020.

Details will be posted on the Facebook Page Please LIKE and click on See First option https://www.facebook.com/JyotiSocial/ 

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Learn comprehensive social media: One-month professional training course. Click here to get details on website http://jyotisocial.net/training/

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This post is published by Jyotindra Zaveri

Social Media Marketing Wednesday Live 19 June 19 Episode 97

Social Media Marketing Wednesday Live 19 June 19 Episode 97

Digital Marketing Training. Let us discuss-LIVE!  Tips to Extend Your Brand's Reach

Talk by Jyotindra Zaveri, the social media specialist.

What is the goal of using social media?
Why do you use social media?

• 93% of people use for brand awareness.
• 87% People use to increase traffic to the website
• 71% use social media to increase fan followers

Like, Comment and Share is crucial for the success of social media marketing. Involve your team to participate.

Learn actionable tips and tricks to extend your brand’s reach. 

Plus, you’ll be the first to hear about some exciting ideas, upcoming technology changes, to further help you achieve your marketing goal of extending your brand’s reach on social media.

Please Like, Comment and Share this video.

LinkedIn Skills and Endorsement - Social media marketing LIVE 69 Nov 21

Social media marketing LIVE 69 Nov 21. Topics Discussed

1. Video Marketing

2. 'Over' the App for Editing images and videos

3. Pinterest friendly website

4. LinkedIn Skills and Endorsement

5. QR Code

6. Embed Facebook and Twitter Feed on Website

Please click on the CC button to display the subtitles /Closed Captions in English.

Your LinkedIn personal profile may require attention. 
I am talking about the Endorsements option.

In LinkedIn use the Skills and Endorsements option to your business advantage.

LinkedIn uses these skills terms as keywords, in their search algorithms to make sure the people who are searching for those skills, words, and knowledge find YOU.

Do proper settings: Manage how you receive and give endorsements
1.    I want to be endorsed – set Yes
2.    Include me in endorsement suggestions to my connections – set Yes
3.    Show me suggestions to endorse my connections – set Yes

Within a category, Reorder your skills, or select up to three skills to feature in your top skills. Use the PIN button to PIN it. Use the three lines button to adjust other skills, up or down.

Last but not least, do not feel shy to ask friends and contacts, who know your skills, to endorse you for those specific TOP skills.

You can ask me to endorse you on LinkedIn, and if we have interacted and I know your expertise area, I will endorse you.

Review these skills every three months or so. To make sure keywords matches with your current focus areas.  

The digital economy is dynamic. Your projects and passions will come and go, as you evolve in business, so make sure your skills and its sequence matches your current avatar.
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How to Purge your Twitter Tweets. Let us talk about Twitter!

Sometimes you want to start all over again, with your Twitter account, without losing all the people who follow you and whom you follow. If you delete your twitter handle, you will lose your followers. With the tweet purge option, you can delete all the tweets, and start over with a clean slate. This tool is called socialoomph.  Try https://www.socialoomph.com/ 
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Another cool tool is TweetDeck  

If you have multiple twitter handles, I suggest you use TweetDeck.  The product is basically your Twitter feed, but for multiple twitter accounts.
Try https://tweetdeck.twitter.com/ 
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QR codes are similar to barcodes, except that they can hold so much more information.

QRDROID is a cool QR Code Generator.  Use this free tool to generate QR Codes. You can generate QR code for an event, or map location, text, email id, mobile number, website URL or Facebook Page URL or any internet address. 

There are many QR code apps to scan the QR code. The user can scan the QR code and it will instantly decode to show respective content.

Let us say you wish to share a document. Just create on Google doc. Generate QR code using the URL of your Google doc. Instantly a QR code will be generated. Share the QR code, the user can scan a get the document instantly.

How about putting at the end of your presentation, when the scanned user can download your ppt! Steps: Publish your PPT on slideshare.net. Copy the URL. Generate QR code. Insert in the last slide.  Ask the audience to scan.

Try http://qrdroid.com/generate/
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Do not to play hide and seek on social media. 
Especially on LinkedIn and Facebook, you can restrict the audience. I suggest keep it public. Well, we are talking about marketing and publicity. So what is the point in hiding your profile or posts? Let it be discoverable.
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How many video views you have on YouTube? 
Someone will say 1000 views, 10,000 views. 

Actually, it is like asking a question how many miles or kilometer you have driven in your car. And you will take a quick look and say, I have driven 1000 miles. Cool. But what if you have two cars? Or multiple vehicles?

So are uploading your videos on YouTube only? And reporting the views?

Have you uploaded the same video on Facebook Page also? What about views on Facebook? And LinkedIn, or on IGTV?

Well, the point is like in good old days you would perhaps have only one vehicle. Let us say in those days YouTube was the only video platform. You may miss some audience on Facebook or even LinkedIn. In other words, the number of views for a given platform is what is important. Maybe you need to sum up all views from all platforms. Well, some audience could be technically overlapping.

In short, in your social media marketing strategy steps will be as follows:
1.    Regularly create videos, maybe two to ten minutes. Every week.
2.    Upload on various digital platforms
3.    See Insights and fine-tune your strategy every three months.
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Over and out
Try this awesome App Over

I say over and out so you will remember
Try https://madewithover.com/
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Above is the gist of the Social Media Marketing online Discussions by Jyotindra Zaveri, Social Media Consultant, and Trainer. Jyoti Social, a leading social media agency. 

Tips and techniques, the latest issues and challenges pertaining to the digital marketing ecosystem are discussed every Wednesday LIVE.

Join #WednesdayLive session.

Your Like, Comment and Share will be appreciated!

Jyotindra Zaveri Whatsapp +91 9552946949

Previous LIVE Videos https://jyotisocial.net/social-media-live-video-jyoti-social/

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This video was originally aired LIVE on the Facebook ID

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How to measure Instagram performance? Learn about SEO, Comments Social Media Live-61, Sept-26, 2018

Topics discussed in this webinar

• Difference between traditional and digital marketing is Insights

• How to measure Instagram performance?

• Shopping icon on Instagram

• Influencers are also important besides, Likes and Followers

• SEO Consultant cannot “Guarantee” the first position in Google Search Engine

• Learn about Hashtags

• Whom to follow on social media?

• Tips about comments on others posts and negative comments and more points

The full script and the webinar video is given below for you to learn more about social media marketing

Full explanation:

The biggest difference between traditional marketing and social media is that you get performance reports, called insights, or analytics. Users must look at these reports once in three months. Do not ignore this data. My favourite is the ‘Post’ tab in the “Facebook Page insight”. It will tell you which post is doing better than other posts.

Instagram gives insights for each post. I suggest you use tools such as squarelovin. 

This is a desktop tool (part free), to find out which of your post is performing best, which get the most likes and comments. You can also learn more about who your audience is in terms of demographics!  https://squarelovin.com/

How to evaluate social media marketing? 

There is a change in the way you may evaluate social media marketing. Till now it was mostly measured by numbers of LIKE on Facebook Page, or Numbers of subscribers on YouTube channel, numbers of followers on Instagram and Pinterest, LinkedIn Page and so on. This is one of the ways to assess performance.

• It is a myth that more Likes or more followers mean successful social media marketing. You need to focus on influencers. Your audience who can help engagement in your posts, who can influence other buyers of your products or services.

Think of viral marketing, think of how influencers can help you spread your brand name. So the change is the number of followers and number of influencers these are two different kinds of people. Apart from total Likes as a number, check who they are. Who can influence your buyers? Look for a number of influencers count. We now place a higher value on the relevance and context of collaboration.

SEO or Search Engine OptimizationStay clear of any SEO Professional who guarantees to get you a number one ranking on all search engines for your keywords or claims they possess the SEO RANKING SECRET. Unfortunately, no company can make this guarantee. Even if there were, a remote possibility of this becoming a reality, their method of execution will most likely be utilizing unethical SEO techniques.

Ultimately, this will blacklist your domain and you will find yourself in a position of spending additional monies to attempting to remove your domain from being blacklisted.

Hashtags You must write hashtags in the post. The main content of the post is read by humans. Hashtags are read by the machine that is the robot. Use few hashtags; say five to ten, on Tweeter even less. I see some posts full of hashtags sometimes twenty or even more. That is NOT cool. Every digital platform has its own search engine, and use spiders to index your posts.

• In the description, write sentences that describe what the post is about for humans, and then use hashtags to help the search engine to find the content and show it to the user who is searching for your product or services.
• You may combine two or three words without space for letting the search engine know more about your post.

Whom to follow on Instagram? As an entrepreneur, you come across challenges. Do you experience a low point? You need motivation. Here are Instagram accounts you may follow for inspiration or find similar that will motivate you: Follow Daymond John (@thesharkdaymond) on Instagram. He already has 622K followers.

• Follow Jasmine Star. Business Strategist, Photographer, She helps entrepreneurs grow social platforms. She has 256K followers.

• Follow HoneyBook. Everything you need to turn your passion into a thriving business. 44K Followers.

• Follow @jyotisocial Jyotindra Zaveri, the sought-after speaker and the author of this blog!

Let us talk about the comments.

You must participate in other people posts. Most users only post and hope for engagement by others. That is OK. But how about you also engaging with other posts. Writing a thoughtful comment is also a good idea. You will also get noticed. Indirectly you are also doing your own publicity. Also, respond to the negative comment. Post only about your business is not a good idea. Share a link of other websites, for example, news pertaining to your profession or your industry.

Combine your online marketing with offline marketing. Depending only on social media or depending only on traditional marketing is not enough. You need to do both.

Do you know Instagram has added a new shopping icon?There is a new way to Shop on Instagram. Shopping option is now available in Stories as well as in Explore. So expect to see shopping bag icon on the product picture that will take you to the website that has a payment gateway, so that you can actually purchase. Ha ha ha, this reminds me of the old-style a mail-order catalogue!

• If you are reviewing your social media marketing strategy, I suggest you include Facebook, YouTube and if your audience is the younger generation, I mean age 18 to 24, then, Instagram. If you are a B2B company then LinkedIn is a must.
• It is observed that 90% of LinkedIn users also use Facebook.

Pinterest Pinterest is a collection of various hyperlinks taking users to various online presences. Pinterest is a great site for sharing. Whether you use Pinterest or not, others are using actively, and they are pinning. It is important to know that even if you do not pin your own content on Pinterest, other users can.So, if you use yourself, you will have more understanding of Pinterest. If you understand how the platform works, and actively pin your content yourself. Tell your webmaster to make sure your website is Pinterest friendly. It is important to have pictures on your site and blog so that others can pin it.YouTube videos, Slideshare, Flickr, and Instagram are all Pinterest friendly digital platforms already.

Pinterest limits the description box text to 500 characters and maximum of twenty hashtags can be used. So construct your content accordingly.

Let us join hands

I am on the lookout for collaboration with consultants or companies who are interested in social media marketing business but lack the necessary experience or expertise. For instance, you are good at making websites but want to offer social media marketing services to your clients. Let us join hands. I will take care of the operation part. That is managing and posting on social media.

Here are important links that you may like to study

1. List of previous Social Media Wednesday LIVE Broadcasts 
2. Example of the Pinterest website
3. YouTube Channel for learning Social Media Marketing free Follow Playlists  
4. Nine nice ways to use Instagram 

This blog post was originally published at jyotisocial.net on November 16, 2018. by Jyotindra Zaveri, Sr Social media marketing consultant and trainer. Jyoti Social, Social media agency. Whatsapp +91 9552946949

Social Media Free Webinar Invitation Nov 21

Let us discuss cutting-edge social media marketing techniques. 

Time worth spending. Schedule date and time in your calendar now.

Social Media Wednesday LIVE # 69 Webinar Nov 21

Social Media Event Invite

If you have a query or would like to share your experience with digital marketing, feel free to participate during the live chat. 

• #AskMeAnything Join free webinar

• WHERE? Zaveri Jyoti Facebook ID https://www.facebook.com/jyotindra
• WHEN? WEDNESDAY 21 November 2018. India 8:00 pm (IST). Europe 3:30 pm. USA 09:30 am. (EST). 

Here I have embedded this event that is also created on Eventbrite. Click Buy Tickets button to register free.




This is a free public event on Facebook. Register now to get a reminder.  Please Share.
For more information Whatsapp Speaker Jyotindra Zaveri +91 9552946949

Click HERE to view the complete list of digital platforms 

#DigitalMarketing #WednesdayLive

You can also create an event on Facebook.  Click on the three-dot button to create your Event QR Code. Download this QR code and add it to your posters to spread the word about your event. People can scan the QR code with their mobile device to see your event on Facebook.

Here is an illustrative example of the QR Code of above Wednesday Live 21 Nov LIVE event

Scan QR code

Social Media Webinar Wednesday LIVE 67 Invitation

Confused about which digital platform to include in your marketing?

Every week, Social media is experiencing a transformation, and success metrics are evolving.

This training session is to discuss strategy to help your company stay ahead of the curve.

Social Media Marketing

If you are a DIGITAL MARKETING EXPERT, you can join me and speak from the other side of the table (I will add you to the LIVE broadcast, if you message me).

Social Media Discussion: Wednesday LIVE # 67

• WHERE? ONLINE Facebook Social Media Marketing Group https://www.facebook.com/groups/digital.platforms/

• WHEN? WEDNESDAY 07 November 2018. India 8:00 pm (IST). Europe 3:30 pm. USA 09:30 am.

#AskMeAnything 

During LIVE webinar you may ask in Comments. Take part in the ongoing discussions. SPEAKER is Jyotindra Zaveri, IT professional, 40+ years of business experience. See VIDEO profile

This is a free public event on Facebook. Please Share.Whatsapp +91 9552946949

List of all previous webinars (Wednesday LIVE since August 2017).

Here below we have embedded the Eventbrite invite for you to register 

Social media सोशीयल मीडिया TIPS & HACKS Live 65 on 24 October 2018

Social media सोशीयल मीडिया TIPS & HACKS discussed LIVE 

Topics discussed in English and Hindi by ज्योतींद्र ज़वेरी 

1. LinkedIn Connect can be Follow

2. LinkedIn Native Video

3. Importance of short Video on social media

4. Content Analyzer buzzsumo.com 

5. SEO tips - Analyse keywords and link-building using moz.com tool 

Social media is evolving, and in order to properly advertise your business, you can keep evolving as well.

• What is new in LinkedIn?

Now You Can Switch Your LinkedIn Profile Button from 'Connect' to 'FOLLOW'. LinkedIn is now giving all users the option to display a 'Follow' button as the main CTA on their profile page, as opposed to the current 'Connect' prompt. By the way CTA means Call To Action

Therefore, if you are getting too many 'Connect' requests and you are not able to cope up with the same. You may select to display 'Follow' button on your LinkedIn profile instead of default button 'Connect'.

When members follow you, they are more likely to see your content in their feed. This allows members to stay up to date with topics they care about and join your conversation.  

Facebook has been putting a lot of emphasis on video content in their news feed lately. 

• Video Marketing

It is important to note that 60% of videos on YouTube are watched on mobile devices and the sharing rate is also higher on mobile devices.

It doesn’t matter what age group your audience is — most of the time, they will want to watch a short video rather than read a paragraph.

The most important advantage of adding video marketing to your marketing budget is its ability to improve your conversion rates.  The latest studies reveal that more than 74% of users who watches an explainer video went on the buy the particular product or service as a result. The effectiveness of video is obvious since vision is the most dominant sense for a majority of us. Most of the information transmitted to our brain is visual. Just imagine what a video can do to boost the conversion rates of your business under such circumstances! That’s why you need to invest in a reputed video marketing agency to draw up an effective video marketing plan for your business.

Videos help build trust among your customers. Trust is one of the most important components of a good business.

Jyoti Social Team specialise in creating stunning short videos of 60 seconds duration. Let us know if you want to try our services.

A good video will allow increasing the time spent on your social media or on your legacy website, by your visitors.

• Native videos

LinkedIn native video limit is ten minutes  (as on today, 24 October 2018)

• Do Architect use social media?

Yes they do. Architects, Doctors, Lawyers they are all on social media. However, they cannot do direct advertisements. 

e.g. Ar Vasavi Mulay of Tulza Designs, Pune, India.

• Facebook Insights

You can find out on the Facebook Page, which posts perform best. Track your own or your competitors top stories or explore and analyze any topic.

• Content Analyzer 

Buzzsumo is a great tool to analyse your content. Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content. 

Note and try buzzsumo.com Content Analyzer

• SEO tips 

Backlinks are important for good SEO.

Backlinks such as  Do follow --- .com can increase web ranking. 

Create internal links to your posts / page within the website. 

For SEO. Try moz.com

Great to find and analyse keywords

Get the data you need to do better link building research

• Time to get a mentor or senior consultant

Each startup has specific business challenges, and there is no one-size-fits-all digital marketing strategy, when it comes to growth and efficiency. But if you’re finding your business needs are not being met by your current mentor or consultant, it may be time to evaluate a new experienced mentor or social media consultant, like me.

Finding and working with the right influencers. Of course, one of the most critical factors in any influencer-marketing program is your team’s ability to find the right people to work with and set the stage for a successful long-term collaboration. It also may be the most challenging part of the equation, as it involves multiple tasks, including:

Becoming familiar with the notable voices in your industry

Vetting potential partners to identify those who share your brand values and perspectives, and who will resonate with your target audience

Engaging top candidates and soliciting their participation

Negotiating specific terms, fees, and deliverables

Seeding, tracking, and managing their efforts on an ongoing basis

”It is better to be approximately Right than Accurately Wrong.”

Do not hesitate to experiment with digital platforms.

• Connect with me on social media:

• Follow Pinterest boards  
• Follow twitter 

• Follow Instagram
• Subscribe Daily Newspaper focusing on social media  

Digital publicity is our passion - I am Jyotindra Zaveri, outsource your social media marketing.  I am a consultant and trainer.  Formerly with IBM.  Computer Engineer (Germany).  IT Professional since….1975.  42+years experience.


Email socialmedia@jyotisocial.net  WhatsApp +91 9552946949

#WednesdayMotivation  #AskMeAnything

Social media marketing training Wednesday LIVE Invitation

You may not try new things because you do not know what is around the corner! 

So when it comes to your DIGITAL MARKETING, what is holding you back, and what is waiting for you if you just step forward? 

Here are a new ways to learn and improve your confidence. … because entrepreneurs dare!You will not find another social media training like Wednesday LIVE, because it is way ahead of the game. Social Media Marketing Wednesday LIVE # 61

• WHERE? On Zaveri Jyoti Timeline https://www.facebook.com/jyotindra

• WHEN? WEDNESDAY 26 September. India 8:00 pm (IST). Europe 4:30 pm. USA 10:30 am (PST).

Participate from anywhere. Ask a question in Comment. Social media specialist Jyotindra Zaveri will answer on the spot.

This is a FREE public event organised by Jyoti Social. Please Share.

• Click to know more about the speaker https://youtu.be/49IKDpkyQZc

Blogger blog post published by Jyotindra Zaveri from Atlanta, USA.

PS: Event created on Eventbrite and embedded here with countdown timer!

Powered by Eventbrite

Social media marketing Wednesday LIVE 59 Sept 12 - Atlanta USA

Social media marketing Wednesday LIVE # 59 on September 12, 2018

free online training by Jyotindra Zaveri. Broadcast from Atlanta, USA

This is a free webinar. You can participate on any device. Ask question in Comment. Please Like and Share this broadcast.

Social Media Marketing LIVE Chat # 59. Topics discussed 

1. Facebook Rosetta the AI Tool that can read text from your images and videos.

2. Facebook Premier Videos are akin to LIVE.

3. Pinterest has surpassed the 250 million monthly active user mark.

4. IGTV the Instagram Television 

5. IoT (Internet of Things) Industry 4.0 online forums (Groups).

6. Instagram pushing parents to let children use it :(

7. Emotional Intelligence: Wisdom Vs Intelligence.

In case you missed, my LIVE broadcast from Atlanta, USA, here is the video you may study to learn what is new in the digital marketing space!

The original LIVE video with real-time interaction is on Facebook https://www.facebook.com/jyotindra/videos/10214200423139267/

You will find Links of all Wednesday LIVE training videos, Since August 2017, here https://goo.gl/YeZKdh

For online Skype training contact Jyotindra Zaveri +91 9552946949

#WednesdayLive