Social media mismanagement - Good Bad Ugly of Facebook - Improper use gives bad reputaion

Facebook Page is a similar to your legacy website

Do not give the Facebook management in hands of college kids who are master in copy - paste culture

This Doctor who is the national President of the Indian Association of Physiotherapists (IAP) is an ugly example of the most immature way of handling social media marketing

Cheap publicity - Adobe Photoshop is an amazing software - Picture shows Mr. Narendra Modi picture before and after editing.  Dr Umashankar Mohanty obviously denies that he has done this!

Controversy-mired Dr Umashankar Mohanty courts yet another one.

The nation became coloured in a single swathe of tsuNaMo over the weekend and indeed provided an opportunity for a multitude of Indians to get into celebration mode. It also elicited, in equal proportion, a rash of warring comments on social networking sites.

A photoshopped picture of the national president of the Indian Association of Physiotherapists (IAP), Dr Umashankar Mohanty, on his Facebook homepage is one such, which has elicited strong reactions from within the fraternity.

Medical practitioners have not taken too kindly to this exhibitionism displayed by the head of IAP, and have voiced their displeasure on Dr Mohanty's facebook timeline. While one picture shows Dr Mohanty greeting the PM-designate warmly, another shows him in a cozy tete-a-tete with him.

A physiotherapist from Aundh, Pune, India, was quick to share these images on his timeline to "show other members the level to which Dr Mohanty can stoop to garner eyeballs". 

His fetish for publicity has put us all to shame.

This is simply embarrassing," he said. "He is our national president. He should be aware of the pros and cons of such an act. He can come under the IT and cyber crime scanner."

Other physiotherapists from all over the country have posted comments varying from — 'it's a heinous act' to 'he is defaming IAP' to 'leave physiotherapy and look at photoshopping as an alternate career'. When Mirror spoke to some of the professionals, they reacted in unison to what they term an exceptionally childish act. "It takes away from his equity as a leader," said one.

This does not befit the stature of the president of IAP." Dr Mohanty's career is dogged by controversy, one of them, said the physiotherapist from Sancheti, was when the election for the term of 2010-14 was declared invalid as Dr Mohanty had managed to fake votes and pump up the numbers in his favour. A case was registered against him at the Mumbai Branch of IAP and an inquiry is currently underway.

The newest turn on Facebook has simply added fuel to the fire. On the other hand, Dr. Bhanwar Singh Takhar, the national vice president, IAP, decided to make light of the issue. "I have not been on Facebook for the last two days. But I must see this. It's funny how he did not waste any time to speak his mind on the just concluded elections in such a manner.

However, he must also realise that he should not be copying and pasting such images as it could lead to serious offences too." In his defence, Dr Mohanty said, "It wasn't me who posted those photographs. My account must have been hacked." He cut the conversation short and refused to pick up our calls thereafter.

"We would have been happy to arrange a meeting with Modi if the national president of a medical fraternity so desired. There was no need for a cut-paste job," offered Rajesh Pande, general secretary, BJP, Pune city.

We would have been happy to arrange a meeting with Modi if IAP's national president so desired.

Source: Times of India.

Do proper Facebook security settings - top right corner click on down-arrow and do privacy, timeline and tagging settings.  If you already know this, teach at least 10 friends.  

Additional resource:  Study Facebook Do and do not presentation (already 1500+ views on SlideShare by Jyotindra Zaveri).

Check before you outsource your social media management to 'companies' which has joined band-wagon without proper training or proven track-record.  In other words the person who is posting the content needs to have that maturity to create content.  After all social media works only if the content is good.  What do you say about the Good the Bad and the Ugly of social media?

By Jyotindra Zaveri

Eklavya - Now you do not have to cut your thumb to learn Social Media Vidya

Learn Digital Marketing

Ellavya offering his thumb to Virtual Guru Dronacharya

Modern Eklavya’s are learning social media marketing by ‘copy-paste’.  They have half-baked knowledge!  ½  Knowledge is coming in the way of professionals because it is viral.  Why do we call it ‘half-baked’ knowledge?  Because people ‘cook’ up stories without knowing all the ingredients in the recipe!  On the social media whether you use Facebook, Pinterest, YouTube, or twitter or any other social site, ½  knowledge will be found everywhere.   1 ½  Knowledge has an answer to every question even before it is asked!   

Almost every other person is a follower of Eklavya culture, especially when it comes advising on Facebook.  Even if they don’t know, they give it a try, forgetting that the other person can land into some ugly situation.  Enough, now is the time to put an end to half-baked training.

Come and learn from a specialist, who has full knowledge.  Look at the impressive track record of twenty plus digital platforms here.

This workshop is to learn with FULL understanding key social media platforms

For more info do not hesitate to contact Jyotindra Zaveri, because hands-on experience matters in case of social media marketing.

Benefit:  You do not have to cut your thumb to practice future!

This Social Media Marketing training will give you insights about - how to leverage tools like Facebook, Twitter, Pinterest, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers and build brand loyalty, viral marketing.

Questions about 'Social Media Marketing'?  But you do not know the Dronacharya?  Here is a chance to stay ahead of competition.  No previous experience or knowledge about internet technologies required.

You are welcome if you are net savvy, but don’t’ worry I will not be discussing bits & bytes to understand and operate networking sites.  

About faculty:  Mr. Zaveri (aka Jyoti) is specializing in Internet marketing using various digital platforms.  He has mastered twenty digital platforms.  Thousands of training programs conducted successfully.  37 years experience.  He will personally take both days classes.  Author of eight books.

Important:  Jyoti can set-up and manage your digital platforms.  I also undertake in-house training assignment.

Value proposition: One week FREE email support by Jyoti.  Post training email discussions makes the time and money spent in your training more valuable.

• Learn anywhere from your home or office.
• Online training on Skype - Schedule time as per your convenience. 
• Call +91 9422338019 for details. 

Click here to view list of twenty Digital Platforms.
Click here to see month-by-month and year-by-year milestones of Zaveri since.....1975.

 Request:  Please share this information with others, thanks.

Your feedback / suggestion in the comment below for the success of this 'Social Media Vidya' course will be appreciated.

Report of the special Digital Marketing training

Report of the special weekend Digital Marketing training by Jyotindr Zaveri in Pune, India.  Held on weekends 17, 18 and 25 November 2012.  

Topics discussed:

1. Introduction to the new avatar of the Word Wide Web - Web 2.0.
2. The Good, Bad and Ugly of Internet marketing.
3. Analytic reports.
4. Facebook, LinkedIn and Twitter marketing.
5. Search Engine Optimization.
6. Create a Blog.
7. Viral marketing.
8. Case Study - Use cases of small and large companies already doing marketing using social media.

Testimonial from the participants pertaining to the the course contents and the faculty Prof. Jyotindra Zaveri (Jyoti Sir):

• Course content very informative...I like the way you teach with related examples. - KKD.
• I have learnt digital marketing basics..difference between traditional and digital marketing, QR Code, about Zaveri Sir, he is very much interactive, kind and the way of teaching is awesome. Related examples and videos were marvellous - PVJ.
• Very good...Zaveri Sir is having great knowledge of Internet Technology... - CN.
• The speaker Zaveri Sir is an outstanding teacher.  - PSS.
• Great delivery - BP.
• Its not just the training over PPT but the interactive session with hands-on really made it more effective.  I am really glad to get training from him... - BK.
• (To Speaker - Zaveri) You have a skill to deliver lectures.  You are a combination of an excellent knowledge and knowledge imparting. -PB
• The contents taught to us are very relevant to youngsters like us.  All the basics were covered very systematically and in depth...Zaveri Sir, needless to say is an expert in social media marketing..His skills of explaining and making us understand the topics clearly are par excellence. - CS.
• Everything Zaveri Sir taught in all the 3 sessions was extremely informative, really learnt a lot about digital marketing.  Jyotindra Zaveri Sir is very well versed with this subject and very confident.  His lectures were planned and systematically presented.  I really enjoyed it! And learnt a lot!..Please continue imparting knowledge to others like you did to us...- MS.

The PowerPoint presentation that is used for the Digital Marketing training is given below: 

Your comments will be appreciated.  Share this Blog Post with others using the social icons given below.

Social networking best practices

There are 50+ social networking websites.  Let us take example of the most popular site 'Facebook' to learn Do's and Don'ts of social networking sites.  Here are excerpts from the lecture by Prof. Jyoti Zaveri and the related PPT explaining Facebook best practices.  Learn about security settings, Groups, Page, and so on.

 

DO and DO NOT of Facebook.

Points worth doing and points that one should not do, while using social networking sites, such as FACEBOOK.

1.       Do proper security settings to maintain your privacy.  Do not share lots of private information with strangers.  Avoid sharing information about your children or share minimum. 

2.       Use private message button for one-to-one communications.  Post on the wall is seen by everyone in the contacts and if selected ‘public’ then by everyone.

3.       Join group of your interest to interact with your community.  You can request for joining by clicking on the button ‘ask to join’.  Your friend (contact on Facebook) may add you in a group; however, if you find that the group is not interesting enough, you may leave the group.  

a.       Groups can be public.

b.      Groups can be private, only members can see the posts and participate.

4.       Companies (corporate) are publishing website on Facebook, called Facebook Page.  Visit a Facebook Page of a company you would like.  Search the name in the search window (on top) to find the page.  Click on LIKE button to follow the posts and conversations.

5.       Do update your profile with proper name.  Upload your proper picture, preferably only face.  Do not put picture of a cartoon or joker.  

6.       Add confirm ‘friends’ only if you know them.  If the picture is missing or you have doubt, send a private message to find more about that person.  

7.       Facebook privacy setting is the most important before you start using the Facebook.  Your privacy is in your hand, allow, or do not allow your personal information as per your needs, Facebook has nothing do with it, so you do it yourself.

8.       Limit you time on Facebook.  Do not get addicted.  Commit yourself for not spending over ‘nn’ minutes in a day or in a week.  For instance, “limit 15 minutes in a day or in a week”.

9.       Facebook suggests names of your friends on birthday, this is a good idea to be in touch with your friends, and wish them happy birthday. 

10.   Avoid using third party applications (called Apps) on Facebook, these programs before you start using will ask your permission to use your private information by showing a screen with a button ‘ALLOW’, once you click allow, the Apps will use and share your information the way they want.  In other words, it is not Facebook but Apps on Facebook is sharing your privacy because you have allowed it.

 Please share these important guide lines with your friends. Wish you safe and happy networking.

You may suggest some points that I have missed out in the comments box provided below.