How RFID - NFC can help in the Tradeshows and exhibitions
Which are Professionally managed Groups on LinkedIn and Facebook
Learn more in this social media marketing training webinar Live # 70 on Nov 28, 2018.
Topics Discussed:
- Attention-grabbing Video Headlines
- RFID/NFC for Tradeshows
- LinkedIn Open Networker L.I.O.N.
- Social Media Groups List
Attention-grabbing headlines:
Do you want to establish yourself as a thought-leader in your industry? One good way to do this is to regularly post in the professionally managed group - an online forum of like-minded people. Join one or more of the following groups and become the influencer in the community.
- What you need
- To know about
- 5 things to
Many trade show organizers are incorporating Radio Frequency Identification (RFID), Near Field Communication (NFC) and Bluetooth® beacons into their events. These are technologies you, an exhibitor should become familiar with and understand how each is used so you can take advantage of the marketing opportunities they provide.
RADIO FREQUENCY IDENTIFICATION (RFID)
RFID is a passive technology as far as the attendee is concerned. RFID tags are embedded in the attendee’s badge. That tag sends a signal to a reader or antenna placed strategically throughout the exhibit hall. The show organizer can now track the movement of attendees throughout the show floor. Exhibitors can place antennas in their booth at different product stations to track attendee interest by the duration of time spent at each station. They can also use a reader to collect leads via the attendee’s information provided on that RFID tag.
PROS:
There is no more guesswork when it comes to attendee traffic. You can see exactly how many people moved through the exhibit hall and where they spent their time. The amount of traffic in your aisle is no longer a number based on opinion, but actual minute-by-minute fact.
Exhibitors using this technology in their booth can break down interest in product stations based on attendee demographics such as job title, industry, and geography. That can help with targeting your marketing and determining which products are the most popular with attendees.
CONS:
The cost for the antenna or reader is still relatively high with prices between a couple hundred dollars and a couple thousand dollars depending on strength and system compatibility. The readers and antennas are noticeable and may interfere with your booth design. They also require electricity to operate.
NEAR FIELD COMMUNICATION (NFC)
NFC is an active technology. An attendee badge is created to act as an NFC device. Exhibitors can embed NFC “tags” into digital signage. The attendee would then touch their badge to that display to activate a download of a brochure or white paper or to register to win a prize.
PROS:
The cost of the NFC tags is low, as little as ten cents each. It also eliminates the need to ship paper to the show. Unlike handing out jump drives filled with information, the attendee only gets the information that is relevant to them. Because it requires no investment of readers or antennas, it is a more cost-effective option for show organizers.
CONS:
The show organizer or exhibitor will have to educate the attendee on how the technology works. The show must communicate the value, or it simply will not be used.
Are you getting too many emails?
1. Do Settings -> Notification settings -> Groups activity
2. You might have joined many Facebook Groups
3. You can do settings for each Group activity: All posts
4. Friend's Post, Highlights, or Off.
Do you want to establish yourself as a thought-leader in your industry? One good way to do this is to regularly post in the professionally managed group - an online forum of like-minded people. Join one or more of the following groups and become the influencer in the community.
JOIN: They are free, and always will be!
JOIN LINKEDIN GROUPS
1. ERP IoT eCommerce Group https://www.linkedin.com/groups/1877952
2. Export Import Business - International Mall https://www.linkedin.com/groups/10336357
3. Social Media Marketing Pro https://www.linkedin.com/groups/4496215
JOIN FACEBOOK GROUPS
1. Social Media Marketing Group https://www.facebook.com/groups/digital.platforms/
2. Export Import Business https://www.facebook.com/groups/ExportImportBusiness
REGIONAL GROUPS for Pan INDIA publicity:
1. Andhra Pradesh improvements https://www.facebook.com/groups/BetterAndhra
2. Delhi improvements https://www.facebook.com/groups/Delhi.Improvements
3. East India improvements https://www.facebook.com/groups/ImproveEastIndia
4. Goa Improvements https://www.facebook.com/groups/GoaImprovements/
5. Gujarat improvements https://www.facebook.com/groups/BetterGujarat
6. Karnataka improvements https://www.facebook.com/groups/ImroveKarnataka
7. Kolkata Improvements https://www.facebook.com/groups/KolkataImprovements/
8. Maharashtra improvements https://www.facebook.com/groups/BetterMaharashtra
9. North India improvements https://www.facebook.com/groups/ImproveNorthIndia
10. Pimpri-Chinchwad Improvements https://www.facebook.com/groups/PimpriChinchwad/
11. Pune Improvements https://www.facebook.com/groups/BetterPune
12. Pune West Community https://www.facebook.com/groups/PuneWestCommunity/
13. South India improvements https://www.facebook.com/groups/ImproveSouthIndia
PROFESSION OR INDUSTRY FOCUSED GROUP
1. Architects and Interior Design Ideas https://www.facebook.com/groups/InteriorDesignIndia/
2. Discuss ERP E-Commerce IoT https://www.facebook.com/groups/discuss.erp/
3. Health and Lifestyle https://www.facebook.com/groups/HealthAfterForty/
4. IoT Internet of Things Group https://www.facebook.com/groups/IoTInternetofThingsGroup/
5. Land Investment https://www.facebook.com/groups/LandInvestment/
6. Property in Pune Group https://www.facebook.com/groups/PropertyInPuneGroup/
7. Science and Philosophy https://www.facebook.com/groups/dhyan/
8. Women Entrepreneurs Worldwide https://www.facebook.com/groups/WomenEntrepreneursWorldwide/
Whatsapp Jyoti +91 9552946949 for support or clarification. Social Media Marketing Consultant and Trainer....since 2011.
