Missed you - Social Media Marketing Training - Report

For those who missed the Social Media Marketing Course.  Here is a brief report, complete with video lecture of the proceedings, of this extraordinary training that was conducted by the specialist in the subject Prof. Jyotindra Zaveri (known as Jyoti), on 21^st and 22^nd April 2012 at Pune, India.  "We missed you !"

Scan the QR code to see this video instantly on your smartphone now!
     

• Participants were from various sectors of industries - Manufacturing Industry, Investment consultant, Software professionals, senior consultants, Construction business professionals, Marketing professionals, IT professionals, etc.
• Prof. Jyoti Sir introduced various digital platforms such as LinkedIn, YouTube, Twitter, Google plus, Facebook, Blog, and so forth.  He explained how to leverage Facebook, Twitter, and LinkedIn for marketing and brand building.  He gave case studies of foreign as well as Indian companies that are using social media, and how it has increased their marketing effectiveness.
• He gave away printout of his 132 slides PowerPoint presentation, to harness the power of Facebook, Twitter, and LinkedIn to get found by more potential customers, develop meaningful relationships with industry leaders, and position as an expert in your field.  The presentation, which was used for discussions, is also published;  subscribe to this blog and then email to get the complete PowerPoint slideshow free.   
• He gave guidelines on preparing BLOG RULES or Social Media Marketing Policy document.

• Some of the topic that were discussed:  Why social media is important for business.  Web Analytic - How to measure results from your social media marketing efforts, and so on.  He gave tips on ‘How to Use Facebook, Twitter, LinkedIn for Business’ .  Topics such as: “What if someone posts a negative comment on the blog”, “Total cost of ownership (TCO)”, “How much time the SMM initiative takes to start showing the results?”  etc., were explained.
• Prof. Jyoti sir emphasized on publishing proper profile with own foto.  He also narrated some example to say that SMM is good, bad and can become ugly too.
• He elaborated on the web analytics report and gave examples of insight, available from YouTube.  The graph, charts and real time reports informs the marketing executive about the status of the advertising campaign.  He gave many examples of companies that have already started social media marketing in a big way, such as Waghbakri tea, Pantaloon, Tata Nano, Gucci, etc.  He said, “Plan your time on social media sites, and do not be carried away”.  Limit your time depending on your goals.  Few movie clips and PowerPoint presentations were used to explain the basic concepts.
• Encouraging feedback were received from all participants.  Mr. Chandrakant Golcha, CEO, Educare, thanked participants, and Prof. Zaveri.  

Social networking best practices

There are 50+ social networking websites.  Let us take example of the most popular site 'Facebook' to learn Do's and Don'ts of social networking sites.  Here are excerpts from the lecture by Prof. Jyoti Zaveri and the related PPT explaining Facebook best practices.  Learn about security settings, Groups, Page, and so on.

 

DO and DO NOT of Facebook.

Points worth doing and points that one should not do, while using social networking sites, such as FACEBOOK.

1.       Do proper security settings to maintain your privacy.  Do not share lots of private information with strangers.  Avoid sharing information about your children or share minimum. 

2.       Use private message button for one-to-one communications.  Post on the wall is seen by everyone in the contacts and if selected ‘public’ then by everyone.

3.       Join group of your interest to interact with your community.  You can request for joining by clicking on the button ‘ask to join’.  Your friend (contact on Facebook) may add you in a group; however, if you find that the group is not interesting enough, you may leave the group.  

a.       Groups can be public.

b.      Groups can be private, only members can see the posts and participate.

4.       Companies (corporate) are publishing website on Facebook, called Facebook Page.  Visit a Facebook Page of a company you would like.  Search the name in the search window (on top) to find the page.  Click on LIKE button to follow the posts and conversations.

5.       Do update your profile with proper name.  Upload your proper picture, preferably only face.  Do not put picture of a cartoon or joker.  

6.       Add confirm ‘friends’ only if you know them.  If the picture is missing or you have doubt, send a private message to find more about that person.  

7.       Facebook privacy setting is the most important before you start using the Facebook.  Your privacy is in your hand, allow, or do not allow your personal information as per your needs, Facebook has nothing do with it, so you do it yourself.

8.       Limit you time on Facebook.  Do not get addicted.  Commit yourself for not spending over ‘nn’ minutes in a day or in a week.  For instance, “limit 15 minutes in a day or in a week”.

9.       Facebook suggests names of your friends on birthday, this is a good idea to be in touch with your friends, and wish them happy birthday. 

10.   Avoid using third party applications (called Apps) on Facebook, these programs before you start using will ask your permission to use your private information by showing a screen with a button ‘ALLOW’, once you click allow, the Apps will use and share your information the way they want.  In other words, it is not Facebook but Apps on Facebook is sharing your privacy because you have allowed it.

 Please share these important guide lines with your friends. Wish you safe and happy networking.

You may suggest some points that I have missed out in the comments box provided below.

Guidelines for using the Social Media for organizations, including Government of India

Social media policy

Have you made Blog Rules?
Courtesy e-Sakal newspaper (September 25, 2011)

The Social Media Framework for the Government of India has been created to enable government agencies to use these platforms more effectively and reach out to their stakeholders and understand their concerns and hear their voices.  


Staff should not use Facebook, Twitter, LinkedIn, or similar social media platforms without understanding the  policy guidelines.  It is necessary to assign the work of posting / publishing to trained employees only.  


The  Social Media rules or sometimes referred as "BLOG RULES" comprises of the following six elements:

1. Objective: Why an agency needs to use social media.
2. Platform: Which platform/s to use for interaction.
3. eGovernance: What are rules of engagement?
4. Communication Strategy: How to interact.
5. Pilot: How to create and sustain a community.
6. Engagement Analytic: Who is talking about what, where and what are the main points of conversations.
7. Institutionalization: How to embed social media in organization structure. 

The word eGovernance does not necessarily imply only the Government, but also private organisations as well.

We have the complete draft policy document (~40 pages) prepared by Department of Information Technology, Ministry of Communications & Information Technology, Government of India.,  let us know if you want to have a look at the same.

Note:  Out of enthusiasm, people have started using digital platforms.  There is a need of professional training.  Therefore, we have started giving training to executives, officers, business-persons, who would like to indulge into the new avatar of the World Wide Web, called Web 2.0.  Email  socialmedia@dnserp.com