Ep 42 - Secrets You Should Know about Twitter Marketing

Twitter Marketing Secrets You Should Know! Short & Sweet … Manage your Tweet!

6000+ Tweets per second, a valuable source of customer insights. Kranti: Jyotindra, the Twitter marketing expert, who has 1800+ Followers, will tell us tips that you should know.

The New Year 2022 is around the corner. It is essential to plan your digital marketing strategies. Please pay attention now and start implementing the tips and techniques. Q: How to find the latest trend on Twitter? JZ: To get the news and the latest happening globally, you can use Twitter. Follow a hashtag and get the newest Tweet in your feed. https://trends24.in/ You can also find a popular hashtag that is trending in your city/country. Today's Top Twitter Trending Worldwide topics. And hottest Twitter Trends Worldwide right now Q: What is the hottest Twitter trend in India? JZ: The hottest Twitter Trends India right now is #VijayDiwas. Today is Dec 16 in India, and it is celebrated as Vijay Diwas. Vijay Diwas on December 16, 2021, marks the 50th-anniversary celebrations of India’s glorified victory over Pakistan in the 1971 Bangladesh Liberation war. K: How Twitter is different as compared to other social media platforms? JZ: People do not have time to read long, long messages, descriptive posts. Twitter is a short message system, like SMS.

K: Short means how short? JZ: Crisp message 280 characters only.

K: Can we tweet more than 280 characters? JZ: Yes. Use the plus button to add an additional text message. This is called Threading. See example https://twitter.com/JyotiSocial/status/1471696337699684352?s=20 K: In the US alone, Twitter has 77 million active users as of January 2021. India has 24 million users. We live in a very fast-paced world nowadays, and people can’t be bothered to spend a lot of time reading blogs or full-length news articles. India is exponentially growing in terms of total Twitter users in India. The statistics make India an important place to target for marketing campaigns on Twitter. Who is the most popular Twitter handle in India? JZ: The Indian prime minister Narendra Modi had the most popular Twitter profile in the nation, with over 73 million+ followers https://twitter.com/narendramodi K: Viewers, please Follow Jyotindra Zaveri on Twitter to get crisp tips and updates. His tweets are essential for entrepreneurs and professionals to keep updated. Here is the link https://twitter.com/JyotiSocial 16 December 2021 India. Host: Kranti Shah. Episode 42. Speaker Jyotindra Zaveri WhatsApp +91 9552946949. Previous Episodes: Net Mitra YouTube Playlist https://bit.ly/NetMitraChannel Social Media PODCAST Net Mitra https://anchor.fm/jyotisocial #TwitterMarketing #localbusiness #digitalmarketing #socialmedia #entrepreneurs #netmitra #news #jyotindrazaveri #india #jyotisocial #socialmediapodcast #krantishah #socialmediatips #freetraining #digitalmarketingideas

Social Media Wednesday LIVE Season 2 Episode # 01. 25 March 2020

Social Media Wednesday LIVE Season 2 Episode # 01. 

25 March 2020

Original Facebook LIVE video is embedded here in this Blogger Blog

I am Jyotindra Zaveri, your friendly social media marketing consultant and trainer. 

I suggest you keep a pen and a notebook ready to jot down points. I will be discussing many essential aspects, takeaway and homework!

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GIST OF POINTS DISCUSSED:
Because of the current health situation, a lot of us are working from home. Even if you cannot go to your usual places to network face-to-face with others at meetings or social events, you can still take action and build up your networking online.

First of all, Fear is the hidden enemy. 

Important Takeaway: Do not let FEAR paralyze you. Let us use technology, such as Facebook LIVE to communicate.  

The challenge today is how to remain active and productive staying at home?

Plan your time daily, say about an hour, to reach out to a few people each day in your social media network and fix an appointment to WhatsApp call.  You are welcome to call me on 

WhatsApp in the evening: +91 9552946949 at a mutually convenient time. 

There are many ways to connect with others, even if not face to face. Send a connection request, to those whom you had met in the past, on LinkedIn or Facebook. Take out all those business cards and reestablish relations. Send a Thank You message using the Facebook Messenger or LinkedIn Message option. Do not spam. Remember, the purpose is to establish a relationship. 

Homework: Expand your network on Facebook and LinkedIn. 

Have an actual conversation with them. If both you and that person are comfortable with setting up a video call, I recommend connecting with them at a scheduled time on WhatsApp or Skype or similar, video platform.

Not only chat about each other's businesses but ask how they are doing personally. Find out if there are ways you can help them.  Share how you plan to utilize the time at home. Exchange ideas. Maybe you will learn something. 

Fortunately, people can still build meaningful and useful relationships, even if they are stuck inside their homes.

Homework: Schedule WhatsApp video calls. Fix Date and time mutually convenient for audio or video call.

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Every business wants to be the customer's first choice. Building and managing a brand can play a significant part in making that happen.  A strong brand can make any business stand out from the crowd, particularly in competitive markets. 

Let us mentally be prepared to cope up with social distancing for another month or so.  I hope the situation will improve. 

Important Takeaway:Utilize your time in learning some new skill.  

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Most of you must be using Facebook and maybe LinkedIn for business marketing. But, I would like you to use all the super seven platforms. 

Please register (signup) with the following SEVEN social media platforms; if already not done so:

1. Facebook
2. LinkedIn
3. Slideshare (Signup with your LinkedIn ID)
4. Twitter
5. Instagram (Signup with your Facebook ID)
6. Pinterest
7. YouTube (Signup with your Gmail, Not necessary to upload a video).

Homework:SHARE your URL here in Comments so that we all can connect with you.

See you again next Wednesday Live on April 01, 2020.

Details will be posted on the Facebook Page Please LIKE and click on See First option https://www.facebook.com/JyotiSocial/ 

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Learn comprehensive social media: One-month professional training course. Click here to get details on website http://jyotisocial.net/training/

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This post is published by Jyotindra Zaveri

Social media 56 Wednesday LIVE 15 August 18 Pune

Social media Live # 56 Wednesday 15 August 18 Pune!

Free training webinar by Jyotindra Zaveri, your friendly social media-marketing consultant and trainer. 

Digital marketing topics discussed in this free webinar:

Whatsapp? 

Whatsapp has announced API for businesses. It means people will be able to send advertising, messages over Whatsapp instead of regular SMS.

Standard SMS services (in India) costs businesses about 10 paise for each message.

WhatsApp will be able to bring down costs drastically and bring in an added layer of comfort while interacting with the customer.

For example for Tours and Travel companies this could be very effective.  With this new Whatsapp API, large enterprises will be able to send notifications like airline tickets, travel details, and information on products that customers have bought online. At the same time, customers will be able to directly interact with the company for their doubts, grievances and other requirements!

If you are looking for a job, then this is very important. You need to show your social media presence carefully.

Here is why: Most employers eliminate candidates due to social media

Most employers check social networking sites before calling a person, common connections often allow them to learn more about candidates.

Of 1,012 hiring managers and human resource professionals at private companies of all sizes and across all industries, 70 percent use social networking sites to research job candidates, and 57 percent have found content that caused them not to hire candidates.

Social media gives complete freedom to users. But users should be able to draw a line how much is too much. 

Freedom in social media depends on the mindset of the people. Ethical standards. For example, making duplicate ID, or fake ID on Facebook, etc. is not ethical. 

To some extent, technology can regulate social networking sites, not the Government or legal system. We the users can use the ‘Report’ feature of Facebook to help Facebook to take appropriate action. 

Yes, use Report feature to help clean the social media. When something gets reported to Facebook, we'll review it and remove anything that doesn't follow the Facebook Community Standards.   

The reporting option on Facebook enables you to alert the social networking website of content that is abusive, illegal or offensive.

What is the size of image? You know eye-catching graphics images are important for social media marketing. 

• LinkedIn Image Specifications

1.  LinkedIn Company Page Direct Uploads: 552 x 368

2.  LinkedIn Personal Page Direct Uploads: 1200 x 627

3.  On Twitter, Consider the Number of Images. One or Three or five. Whatever, but too many photos may not be a good idea. 

On mobile device and on web version the same posts will show images differently. 

Try to make a video, with some royalty free music, if you have too many photos.

For Twitter Image, recommended specifications for Mobile Images:  1200 x 675 (16:9)

Whereas for desktop 506 x 506 

Videos on Facebook are number one to get attention. 

To create Facebook videos that drive the best results, create videos that are between 60 and 90 seconds long.

Short videos are the best.

May be 180 Seconds maximum.

Many users view videos without sound, in mute mode.

You can include a hyperlink to your website using Photo Carousel. You can put Destination URL.

Let me know your feedback. Your suggestions are important to me.

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Links for you to study

Top 100 Award winner BLOG https://blog.jyotiweb.com/

Digital showroom http://appearoo.com/zaveri

Social Media Newspaper http://jyotisocial.com/

Website http://jyoti.guru

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The original video is on Facebook Jyoti Zaveri timeline https://www.facebook.com/jyotindra/videos/10214024941712341/

Social media marketing training Wednesday LIVE Invitation

You may not try new things because you do not know what is around the corner! 

So when it comes to your DIGITAL MARKETING, what is holding you back, and what is waiting for you if you just step forward? 

Here are a new ways to learn and improve your confidence. … because entrepreneurs dare!You will not find another social media training like Wednesday LIVE, because it is way ahead of the game. Social Media Marketing Wednesday LIVE # 61

• WHERE? On Zaveri Jyoti Timeline https://www.facebook.com/jyotindra

• WHEN? WEDNESDAY 26 September. India 8:00 pm (IST). Europe 4:30 pm. USA 10:30 am (PST).

Participate from anywhere. Ask a question in Comment. Social media specialist Jyotindra Zaveri will answer on the spot.

This is a FREE public event organised by Jyoti Social. Please Share.

• Click to know more about the speaker https://youtu.be/49IKDpkyQZc

Blogger blog post published by Jyotindra Zaveri from Atlanta, USA.

PS: Event created on Eventbrite and embedded here with countdown timer!

Powered by Eventbrite

Social Media LIVE # 55 broadcast excerpts

Social Media LIVE # 55 broadcast excerpts: Wednesday 8 August 2018. Pune. 

Main points transcription given below, that were discussed during this free online training.

Topics discussed - Whatsapp multiple users video conference call, Cloud security, Google coming back in China, Collaborate not Compete, Keywords and Hashtags, IQ and EQ.

1. Today is Wednesday 8 August twenty eighteen and I am Jyotindra Zaveri, your friendly social media-marketing consultant and trainer.

2. What is cloud? When you store your data, pictures, video on cloud, where it actually goes. Up in the sky? No your stuff is stored in someone else computer! Whose computer? Google, Facebook, Microsoft, and so on. Is it safe? No, it is not safe. It can be hacked. Identity theft also happens.

[More importantly, when you are using somebody’s Server (does not belong to you), what rights you have to complain about security? If you feel insecure, stop using your mobile phone. Stop using internet. Because the moment you are connected on net, thousands of smart hackers are just waiting to pounce on your stuff]. 

3. Whatsapp competing with SKYPE? How? You can now make video call with MULTIPLE PEOPLE ON WHATSAPP.

4. Keyword or hashtag. Secret technique of Hashtag: After the main post content, add 5 - 10 keywords preceded by # sign (without space). Mainly there are three kinds of # tags.

1. Industry hashtags may not be directly related to what is in the post but are specific to the industry and clients you serve.2. Content hashtags should directly relate to the items in the post itself.3. Niche hashtags are specific to the CLIENTS you are trying to reach.

5. Jyotindra Zaveri suggests: Discuss with your internal team, you will be surprised you will have a good list ready after the brainstorming session. Now make a list of hashtags and keep it handy in a spreadsheet.

6. You may also use Instagram popularity count to decide important tags.

7. You will find popularity post count available only on Instagram. Use this to prepare your list of hashtags for Twitter, etc.

8. There are three kinds of hashtags:

1. Extremely popular hashtags:  100 K to 500 K posts associated with them. 2. Moderately popular hashtags: 10,000 to 100,000 posts associated with them.3. Niche-specific hashtags: 10,000 posts associated with them. 

9. Jyoti Social recommends you to use few of each of above.

10. Another useful method is to find what others are searching is using this cool site by Google https://trends.google.com/

11. Chinese will be using Alphabet? Google is welcome back in China. Baidu CEO is preparing for the head-on collision with the giant. August 3, twenty eighteen, Google was seen in China ‘Digital Entertainment Conference’, at Shanghai. Looks like it will be a censored version of the search engine. Let us wait and watch what Baidu will be doing.

12. Last but not the least I would like to mention about IQ and EQ. Intelligence and skill to use Internet Technogym is a good idea. But along with that user should also know the EQ. Emotions.

a. Let me explain by an example. Greed is an emotion. Because of this bad people are able to cheat, by showing carrot of lucky price, gold etc. Greed.
b. Another example is that of anger, violence, and retaliation. Facebook is used in a wrong way. IQ and EQ both are equally important. I think you got the message.
c. Learn all social media marketing skill but along with that also learn what not to do. In ancient literature, Pragya word is used. That is use of your reasoning mind and not drives your action by only emotions.

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13. All previous LIVE videos, since August 2017, links are published here on my website https://jyotisocial.net/social-media-live-video-jyoti-social/

14. आईए बातें करें. Let us discuss in Hindi also

15. Some talk in Hindi about collaboration and not competition between Indians professionals.

Bye! See you next week on Wednesday 15 August. Same time.

Thank you for joining.

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This blog post is published by Jyotindra Zaveri +91 9552946949

Solve all your social Media queries, this Wednesday-25th April-2018

HAVING DIFFICULTIES in managing 
Social Media Platforms?















Discuss issues and challenges in managing digital platforms! 

Let us share social media news and helpful content.

• WHERE? LIVE Broadcast on Facebook 

https://www.facebook.com/jyotindra

• WHEN? Wednesday 25 April. 

India 8:00 pm (IST)

The Netherlands 4:30 pm. 

USA 10:30 am (PST)

You may text your Question on Whatsapp 

+91 9552946949 OR Ask in Comment during 

LIVE Broadcasting.

This is a FREE public event. 

Organised by Jyoti Social. PLEASE SHARE.

Click to know more about Jyoti Zaveri:

Contact our marketing partners - Absolute Media Solutions:

Rohini Wanjpe +91 9822862255 OR

Ashwin Antarkar +91 9823013340

Social Media Marketing LIVE Discussions!

Discuss issues and challenges 

in managing digital platforms! 

Let us share social media news and helpful content.

• WHERE? LIVE Broadcast on FACEBOOK 

  https://www.facebook.com/jyotindra

• WHEN? Wednesday 11 April. India 8:00 pm (IST)

  The Netherlands 4:30 pm. USA 9:30 am (PST)

How to Participate: You may text your Question on 

Whatsapp +91 9552946949 OR Ask in Comment 

during LIVE Broadcasting. 

This is a 'FREE' public event. Organised by Jyoti Social. 

Be a part of it & Please Share.

Click to watch & know more about Jyoti Zaveri:

Contact our marketing partners - 

Absolute Media Solutions:

Rohini Wanjpe +91 9822862255 OR

Ashwin Antarkar +91 9823013340

Social Media Discussion on Wednesday

Social Media LIVE Question and Answer 

Discussion on Wednesday 8:00 pm (IST)

Ask your Question in Comment

As social media platforms are evolving, offering new features, new opportunity for branding, we need to learn and dwell on it.

Let us take a pause and discuss...yes... every Wednesday 8:00 pm (IST).

Ask Jyoti Live! Online session to discuss digital marketing issues and challenges. Ask questions in the comment, get answers! 

WHEN? Wednesday, 04 October 8:00 pm (IST) to 8:30 pm.
WHERE? Jyoti Social Facebook Page  https://www.facebook.com/JyotiSocial/

Social Media Marketing LIVE Chat! Online session to discuss The challenges and opportunities of Social Media! You do need camera or mike to participate...you may use any device or any browser!

This is like a reality show...no photoshop no editing....LIVE broadcast.  No rehearsal!

For more information whatsapp Jyoti Zaveri +91 9552946949
Please share this event. Invite your friends.
This is a free public event.

If it is Wednesday, it must be FACEBOOK LIVE Social Media chat with Jyoti.

Let us discuss: How should you use social media to promote brand? 

Using content and the power of social media to spread your brand’s message is one of the most cost effective and perhaps most rewarding ways of marketing. Social media can work organically to enhance your marketing efforts; however, it requires true dedication and patience. Stay ahead of competition...participate actively in the discussion. 

Here is one of the videos of my previous Facebook LIVE training session, 2nd August 2017:

Video embedded from Facebook Page 

I have been conducting this Wednesday LIVE sessions since August 02, 2017.

See all Facebook LIVE Videos here https://www.facebook.com/pg/JyotiSocial/live_videos/

Website: https://jyotisocial.net/

Additional resources you would Like to connect:

	YouTube		Digital Marketing Jyoti 286 K Video Views
	YouTube		PlayList Zaveri Testimonial /Reference
	SlideShare		Jyotindra Zaveri Presentations /Case studies
	Pinterest		Social Media, ERP and E-Commerce Pins
	Instagram		Follow on Instagram
	Twitter		Social Media Marketing
	paper.li		Newspaper Social Media Marketing

More links http://appearoo.com/zaveri

This BLOG Post is published on Blogger digital platform by Jyotindra Zaveri, Social Media Consultant and Trainer.