Ep 42 - Secrets You Should Know about Twitter Marketing

Twitter Marketing Secrets You Should Know! Short & Sweet … Manage your Tweet!

6000+ Tweets per second, a valuable source of customer insights. Kranti: Jyotindra, the Twitter marketing expert, who has 1800+ Followers, will tell us tips that you should know.

The New Year 2022 is around the corner. It is essential to plan your digital marketing strategies. Please pay attention now and start implementing the tips and techniques. Q: How to find the latest trend on Twitter? JZ: To get the news and the latest happening globally, you can use Twitter. Follow a hashtag and get the newest Tweet in your feed. https://trends24.in/ You can also find a popular hashtag that is trending in your city/country. Today's Top Twitter Trending Worldwide topics. And hottest Twitter Trends Worldwide right now Q: What is the hottest Twitter trend in India? JZ: The hottest Twitter Trends India right now is #VijayDiwas. Today is Dec 16 in India, and it is celebrated as Vijay Diwas. Vijay Diwas on December 16, 2021, marks the 50th-anniversary celebrations of India’s glorified victory over Pakistan in the 1971 Bangladesh Liberation war. K: How Twitter is different as compared to other social media platforms? JZ: People do not have time to read long, long messages, descriptive posts. Twitter is a short message system, like SMS.

K: Short means how short? JZ: Crisp message 280 characters only.

K: Can we tweet more than 280 characters? JZ: Yes. Use the plus button to add an additional text message. This is called Threading. See example https://twitter.com/JyotiSocial/status/1471696337699684352?s=20 K: In the US alone, Twitter has 77 million active users as of January 2021. India has 24 million users. We live in a very fast-paced world nowadays, and people can’t be bothered to spend a lot of time reading blogs or full-length news articles. India is exponentially growing in terms of total Twitter users in India. The statistics make India an important place to target for marketing campaigns on Twitter. Who is the most popular Twitter handle in India? JZ: The Indian prime minister Narendra Modi had the most popular Twitter profile in the nation, with over 73 million+ followers https://twitter.com/narendramodi K: Viewers, please Follow Jyotindra Zaveri on Twitter to get crisp tips and updates. His tweets are essential for entrepreneurs and professionals to keep updated. Here is the link https://twitter.com/JyotiSocial 16 December 2021 India. Host: Kranti Shah. Episode 42. Speaker Jyotindra Zaveri WhatsApp +91 9552946949. Previous Episodes: Net Mitra YouTube Playlist https://bit.ly/NetMitraChannel Social Media PODCAST Net Mitra https://anchor.fm/jyotisocial #TwitterMarketing #localbusiness #digitalmarketing #socialmedia #entrepreneurs #netmitra #news #jyotindrazaveri #india #jyotisocial #socialmediapodcast #krantishah #socialmediatips #freetraining #digitalmarketingideas

For interesting Social Media Marketing updates FOLLOW Jyoti Social on Twitter.

1801+ Followers are already enjoying important short TIPS!

Click now to FOLLOW  Jyoti Social    https://twitter.com/JyotiSocial

Jyotindra Zaveri +91 9552946949 Digital Marketing Consultant & Trainer (top 20 in India).

#twitter #socialmediamarketing #digitalmarketingtips #onlineeducation #marketingconsultant #trainer

How to manage Facebook Group using Insights

How to manage Facebook Group using Insights.

Facebook group admin can get real-time reports. Unlike Whatsapp Group Facebook Group is much more professional, it has better control over posts.  

Here is an illustrative example of the Social Media Marketing Facebook Group. Already 31,000 Members:

Why Marketers Should Use Facebook Group Insights and Metrics

Facebook has modified its algorithms to make maintaining both a page and a group essential to reaching your desired audience on the platform.  

Facebook communities that value security, authenticity, and encourage personal connections will be benefitted.

When you analyze your group’s metrics, it’s best to take a holistic approach. One metric alone won’t tell you that much. To get a complete picture, look at all of the numbers and the behaviors that drive those numbers. Then apply these findings to help grow your group, increase engagement, and build meaningful relationships.

Facebook Group Insights data is organized into three categories:

1. Growth: Tracks membership growth and group membership requests
2. Engagement: Measures posts, comments, and reactions over time; reveals the most popular days and times for member engagement; and lists the top posts
3. Membership: Identifies the top contributors and reveals demographic data about group members

The Group Insights overview at the top of the page highlights key metrics including the number of new members; posts, comments, and reactions; and top contributors for the last 28 days.

Join Social Media Marketing free Facebook Group to discuss digital marketing issues and challenges https://www.facebook.com/groups/digital.platforms/

Review Facebook Group Engagement Metrics:

Exploring the engagement data in your Facebook Group Insights will reveal the best times and days of the week to share content and the types of content that group members interact with.

Group Insights:

1. India 24,283
2. The United States 1,382
3. Bangladesh 594
4. Nigeria 457
5. Philippines 393
6. The United Kingdom 268
7. United Arab Emirates 194
8. Egypt 183
9. Vietnam 164

The blog post is published on Blogger BLOG by Jyotindra Zaveri

Whatsapp +91 9552946949

Social Media personal coaching for senior entrepreneurs

Personal coaching for entrepreneurs who wish to learn SOCIAL MEDIA Marketing

Social Media personal coaching for senior entrepreneurs

About the coach:

Jyotindra Zaveri, Sr. Social Media consultant & Trainer.

Content?

This is a one-to-one session, so topics will depend on you, what level you are now and what you wish to learn. 

• This is a tailormade training!
• For instance, you already have a social media presence, but would like to take it to the next level.

• OR maybe you are comfortable on Facebook but would like to explore LinkedIn or other social media platforms.

Duration?

Usually, three hours of a session is recommended. If you have already done first such session, subsequent sessions can be planned after a gap of 4-6 months.

Fees? ₹ 3000/- per hour. 

(Max Two to three persons from your company). A Laptop for practical is necessary.  Come on Skype. Or at JZ place.

Which day? Time?

Any day, preferably the first half. Except for Wednesday and Saturday. We need to schedule a few days in advance.

What others cannot offer, that you will get?

Besides learning comprehensive social media tips, you get business marketing strategy ideas, tips, based on 44 years of experience in IT-enabled business management of Jyotindra Zaveri.

~ TESTIMONIAL Video PlayList: What others talk about us?

http://bit.ly/2SUI6P6

How to take it forward?

1. Whatsapp Your online presence (links) to Zaveri (+91 9552946949). 
2. Connect on LinkedIn https://www.linkedin.com/in/jyotindrazaveri/
3. Connect on Facebook https://www.facebook.com/JyotiSocial/
4. Send message: "I am interested in personal coaching".

This blog post on Blogger is by Jyotindra Zaveri.

5 Mistakes professionals or entrepreneurs make during the presentation

What are the mistakes professionals or entrepreneurs make during the presentation?

5 Mistakes professionals make during the presentation

1.

Avoid showing your back to the audience.  Always keep your laptop in FRONT of you. That way you can see what is projected to the audience. You do not need to turn your face to the screen. How can you maintain eye contact during the presentation if you have to take a turn for every slide?

2.

Do not give your laptop another person to click. Click yourself. Keep the computer near you. Better use a USB wireless mouse. Saying next, next for every slide is not a good idea.  That you will have full control and you can advance slide forward when you finish your point. During Question, you may like to go to a previous specific slide to explain your answer. Even the organizer needs to take care to provide a laptop on the podium in front. Unfortunately, people who make arrangements are not professional and have no idea of such a simple requirement. You need to tell them in advance.

Tell about making the slide? I mean, What mistakes are made while making the  PPT?

3.

A serious mistake made while making your PPT is to use smaller font size, and no images. Always use a bigger font size depending on the size of the audience. I  usually use 36 or 40 points in size.  Using bullet points with few words is a good idea.  Bullet points are not only for the audience it is for the speaker to prompt for the next point. Do not fill the slide with all texts. Explain your point verbally.  Use related images, use animation effect sparingly.

4.

Most speakers feel shy to tell the audience to follow him or her on social media.  Always add a slide showing your social media links;  just before the last slide, Thank You slide (or Question? slide). For example, Follow me https://twitter.com/JyotiSocial   OR Like my Facebook Page https://www.facebook.com/JyotindraZaveri You can just put the respective social media logo followed by the link.

5. 

Speaker does not Check-in. Advertise your presence by telling the audience to take a photo with you and do Facebook Check-IN.  And post on his her timeline. That way his or her friends will know about your event.

Your feedback in Comment will be appreciated. OR WhatsApp 9552946949.

By the way, this video is created using Green Screen in the background. See the original video 
https://youtu.be/D0kR6XnljOY

Social Media Marketing Wednesday Live 19 June 19 Episode 97

Social Media Marketing Wednesday Live 19 June 19 Episode 97

Digital Marketing Training. Let us discuss-LIVE!  Tips to Extend Your Brand's Reach

Talk by Jyotindra Zaveri, the social media specialist.

What is the goal of using social media?
Why do you use social media?

• 93% of people use for brand awareness.
• 87% People use to increase traffic to the website
• 71% use social media to increase fan followers

Like, Comment and Share is crucial for the success of social media marketing. Involve your team to participate.

Learn actionable tips and tricks to extend your brand’s reach. 

Plus, you’ll be the first to hear about some exciting ideas, upcoming technology changes, to further help you achieve your marketing goal of extending your brand’s reach on social media.

Please Like, Comment and Share this video.

Social media tips and hacks - Video tutorial - Live 33 Wednesday

"The capacity to learn is a gift; The ability to learn is a skill; The willingness to learn is a choice."

Sharing a video clip of a previous live session!

Topics discussed

1. YouTube Dark Theme in Settings for night
2. Instagram competing Snapchat
3. Boomerang Video
4. Twitter - Tweet multiple photos

and other exciting tips and tricks to manage social media effectively.      

Social Media Marketing Tips LIVE Episode # 33 - 14 March 2018 by Jyotindra Zaveri.

Excerpts of points discussed

Stephen Hawkins passed away! For such sad posts, do not use the Like button. Use the Sad button?

By the way, YouTube has a DisLIKE button. Down Vote button

Fake news is a problem: Facebook is planning a “Breaking News Label” button – six hours

In Facebook, you can PIN a post (Announcement)

Try Flipagram App. Cool editing features

YouTube TIPS:

Dark Theme in Settings for the night. Theatre like experience. YouTube’s background turns from white to black throughout the YouTube experience

The setting is meant to give YouTube a more cinematic feel. On the iOS YouTube app, YouTube says its dark theme will cut down on glare and allow viewers to take in the true colors of the videos they watch on mobile.

INSTAGRAM TIPS:

Instagram is Competing with snapchat. Try Stop Motion – similar to Boomerang. For moving objects use Boomerang.  Still photo into video – use stop motion.

Show Activity Status. Go to your profile, then to options and look for “Show Activity Status.” If you turn this off, you will not be able to see the other user’s status. Fair is fair.  Don’t edit your caption 24 hours after posting it. 

Twitter TIPS:

Two exciting features are added on the mobile version

1.    Use the up-arrow icon (next to like) to Send Tweet via Direct Message, Add Tweet to Book Marks, or Share Tweet on Facebook.

2.    You can now put Multiple pictures in one Tweet. Use Layout.

Follow Jyoti Social on Instagram https://www.instagram.com/jyotisocial/

You can pin an Instagram post on Pinterest Board. Here is an illustrative example https://www.pinterest.com/JyotiSocial/instagram-jyotisocial-pictures/

Click to know more about Jyoti Zaveri: https://youtu.be/NvGCwMZxCps

Whatsapp Jyotindra Zaveri +91 9552946949

Facebook Local - srt file - Gen Z - Social Media Marketing 74 Dec 26

Social Media Marketing LIVE Chat - Episode number # 74, 26 December 2018

Key Takeaways:
1. Worst passwords of 2018

2. Digital Marketing MEETUP 09 Feb 2019 @ Pune, India

3. Why Entrepreneurs should focus on Gen Z

4. .Srt file for subtitles for LinkedIn Native Video

5. What is the difference between Facebook Company Page and Facebook Local Business Page? 

This is an online training session for Entrepreneurs, who want to stay on the cutting edge of digital marketing! From Atlanta, USA. 
This video has Subtitles/CC.

Today is Wednesday, December 26, 2018, and I am jyotindra Zaveri, your friendly social media marketing consultant and trainer.

The gist of the points discussed:

• Worst passwords of 2018

1. 123456  
2 password 
3. sunshine qwerty 
4. iloveyou 
5. princess 
6. admin 
7. welcome 
8. 666666 
9. abc123 

According to Splash Data’s yearly report.

• Who is the worst enemy? 

The worst enemy is the virus. Recently I downloaded an Application. It contained a virus. Trojan!So what to do? Make sure your anti-virus software is up to date.

• Instagram Feed

Instagram does not hide posts in the feed, and you will see everything posted by everyone you follow if you keep scrolling. Instagram Stories: Try the cool Countdown button! Training for entrepreneurs on the new strategies of Digital Marketing.

• Next Digital Marketing MEETUP will be in Pune, India.

WHEN? Saturday 09 Feb 2019. 9:00 am to 5:00 pm. Follow up session. Tuesday, 12 Feb 6:00 pm to 8:00 pm followed by dinner.

• Next point is about Captions and subtitle in the video.

Srt file for LinkedIn Native Videos! Adding Closed Captioning to Videos on LinkedIn. You can now add closed captioning when sharing a video on LinkedIn from the desktop experience. You will need to have an associated SRT (SubRip Subtitle) file attached to the video before it can be posted. Remember that on LinkedIn there is a limit of ten minutes.

Note: Closed captioning can be added to member and Company Page posts.

To add closed captioning:

1. From the LinkedIn desktop share box, select the video you’d like to share by clicking the Video icon.
2. Once the video preview appears, click the Edit icon in the upper right corner below the X to see the Video Settings.
3. Click Select File to attach an SRT file and click Save.
4. Add any additional text or hashtags and click Post.
5. Once the video is uploaded, processed, and ready to view, you will be notified. The closed captioning will be viewable at that time.

• What is the difference between Company Page and Local Business Page?

If you have a local business. I strongly recommend creating a Facebook Page. There are several kinds of Page. Select Facebook Page for local business.
When creating a Facebook Business page, the very first step is to choose what type of page you would like.

1. Real Estate
2. Retail
3. Hospital
4. Hospitality

Company, Organization or InstitutionIf you are an online store, have more than one location or foot traffic is not of major importance for your business, this is the option for you. 

Features:
1.    Contact information  2.    Mission  3.    Awards  4.    Products 

Option to add the ‘check-in’ ability after initial set upIn addition to the features above, the list of business categories is different for each page type. As an example, Local Business Pages include categories such as Restaurant, Beauty Salon, Retail Shop etc. whereas Company Pages have categories such as Consulting/Business services.

Local Business or PlaceIf you have a ‘bricks and mortar’ store or want people to physically visit you, the Local Business or Place page is for you.  

Features:
1.    Contact information  2.    Trading hours  3.    Price range  4.    Parking options  5.    The ability of people to ‘check-in’  6.    Allows reviews  7.    Map listing 

If you think you have selected the wrong option for your business, you can always change it! Once you set up your Facebook Page, you can change the category by selecting Edit Page -  >  Update Info. Once you have changed the category, the details required will change according to the new category.

For NGO 

Select Cause or Community. For instance Lions Club or Rotary Club. I am a member of the Rotary Club of Pune Lokmanyanagar. So we have a Facebook Page that is Cause or Community’ 

Public Figure:

 For Consultants or Politicians, Select Public Figure. Artist Band or Public Figure. By the way, I have a Public Figure Page! Connect with the Social Media Trainer Jyotindra Zaveri Page

Like and do not forget to tick the 'See First' option.

• Facebook Marketing

On Facebook, there are over two billion users log in every month. India is a great country. There are about 294 million users in India. That is about 29 Crore users in India. Whether you are using Facebook for branding or not, your competitors are using. A very big market opportunity waiting for you.

Facebook Messenger is the top mobile app by the number of downloads. And the main Facebook app is second on the list. The dominance of mobile implies that entrepreneurs need to make online content mobile friendly.

WhatsApp is third and Instagram is fifth in terms of downloads. Did you notice all these Apps are from the same company? Yes, Facebook is the leading company. 

• Focus on Gen Z

1. Baby Boomers: Baby boomers were born between 1944 and 1964. ...
2. Gen X: Gen X was born between 1965 - 1979 and are currently between 39-53 years old (82 million people in the U.S.)
3. Gen Y: Gen Y, or Millennials, were born between 1980 and 1994 
4. Generation Z, are those born in 1995 or later.  

Focus on Gen Z in 2019. Gen Z has entered the workforce, and this generation has over 75 million people who are not teenagers anymore – they are consumers who influence $600 billion of family spending.
Gen Z can quickly and efficiently shift between work and play, with multiple distractions going on in the background...working on multiple tasks at once. Just think about how this kind of flow might reshape the office. 

Consider this data: 80 million small and medium-size companies are marketing on Facebook on monthly basis. 25 million businesses promote their products on Instagram. 94% of B2B marketers promote their brand by posting regularly on LinkedIn. 

The challenge is, how to keep up with the changes on various digital platforms. The answer is to read and study changes in social media sites. Better still come and meet me every Wednesday online at this time. Knowing the latest trends is a proven way to change your social media marketing strategy and sustain the company's success.

Snapchat and Instagram will be the most important social media channel in the year 2019, because Gen Z will dominate the market soon.

• Include the following in your 2019 action plan:

1.    Amongst your busy schedule does not forget to reply to people who are commenting on your post. This one task you need to do it yourself. All other normal postings etc. you may outsource but replying to comment need to be handled personally. This is almost a daily, or once at least once in two days task.

2.    Another regular task in reviewing and revising keywords. This needs to be done once in three months. 

3.    If you are planning any EVENT, make sure you announce the same well in advance. In addition to Facebook Event, post on Meetup and Eventbrite. Do not forget to link the Eventbrite URL in your Instagram profile. See 'Get Ticket' button example (on mobile)

What do you think of the social media marketing trends for 2019? I will be happy to know more in the comments!

This post is published on the Blogger Blog by Jyotindra Zaveri, Social Media Marketing Consultant, and Trainer. Contact Jyoti Social, Social Media Agency Whatsapp +91 9552946949.

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RFID - NFC for Tradeshows - Professional Groups - Learn more Live 70 Nov 28

How RFID - NFC can help in the Tradeshows and exhibitions

Which are Professionally managed Groups on LinkedIn and Facebook

Learn more in this social media marketing training webinar Live # 70 on Nov 28, 2018.

Topics Discussed:

1. Attention-grabbing Video Headlines
2. RFID/NFC for Tradeshows
3. LinkedIn Open Networker L.I.O.N.
4. Social Media Groups List

Attention-grabbing headlines:

• What you need 
• To know about
• 5 things to

Many trade show organizers are incorporating Radio Frequency Identification (RFID), Near Field Communication (NFC) and Bluetooth® beacons into their events. These are technologies you, an exhibitor should become familiar with and understand how each is used so you can take advantage of the marketing opportunities they provide. RADIO FREQUENCY IDENTIFICATION (RFID) RFID is a passive technology as far as the attendee is concerned. RFID tags are embedded in the attendee’s badge. That tag sends a signal to a reader or antenna placed strategically throughout the exhibit hall. The show organizer can now track the movement of attendees throughout the show floor. Exhibitors can place antennas in their booth at different product stations to track attendee interest by the duration of time spent at each station. They can also use a reader to collect leads via the attendee’s information provided on that RFID tag. PROS: There is no more guesswork when it comes to attendee traffic. You can see exactly how many people moved through the exhibit hall and where they spent their time. The amount of traffic in your aisle is no longer a number based on opinion, but actual minute-by-minute fact. Exhibitors using this technology in their booth can break down interest in product stations based on attendee demographics such as job title, industry, and geography. That can help with targeting your marketing and determining which products are the most popular with attendees. CONS: The cost for the antenna or reader is still relatively high with prices between a couple hundred dollars and a couple thousand dollars depending on strength and system compatibility. The readers and antennas are noticeable and may interfere with your booth design. They also require electricity to operate. NEAR FIELD COMMUNICATION (NFC) NFC is an active technology. An attendee badge is created to act as an NFC device. Exhibitors can embed NFC “tags” into digital signage. The attendee would then touch their badge to that display to activate a download of a brochure or white paper or to register to win a prize. PROS: The cost of the NFC tags is low, as little as ten cents each. It also eliminates the need to ship paper to the show. Unlike handing out jump drives filled with information, the attendee only gets the information that is relevant to them. Because it requires no investment of readers or antennas, it is a more cost-effective option for show organizers. CONS: The show organizer or exhibitor will have to educate the attendee on how the technology works. The show must communicate the value, or it simply will not be used.

Are you getting too many emails?

1. Do Settings -> Notification settings -> Groups activity

2. You might have joined many Facebook Groups

3. You can do settings for each Group activity: All posts

4. Friend's Post, Highlights, or Off.

Do you want to establish yourself as a thought-leader in your industry? One good way to do this is to regularly post in the professionally managed group - an online forum of like-minded people. Join one or more of the following groups and become the influencer in the community.

JOIN: They are free, and always will be!

JOIN LINKEDIN GROUPS

1. ERP IoT eCommerce Group https://www.linkedin.com/groups/1877952 2. Export Import Business - International Mall https://www.linkedin.com/groups/10336357 3. Social Media Marketing Pro https://www.linkedin.com/groups/4496215 JOIN FACEBOOK GROUPS

1. Social Media Marketing Group https://www.facebook.com/groups/digital.platforms/ 2. Export Import Business https://www.facebook.com/groups/ExportImportBusiness REGIONAL GROUPS for Pan INDIA publicity:

1. Andhra Pradesh improvements https://www.facebook.com/groups/BetterAndhra 2. Delhi improvements https://www.facebook.com/groups/Delhi.Improvements 3. East India improvements https://www.facebook.com/groups/ImproveEastIndia 4. Goa Improvements https://www.facebook.com/groups/GoaImprovements/ 5. Gujarat improvements https://www.facebook.com/groups/BetterGujarat

6. Karnataka improvements https://www.facebook.com/groups/ImroveKarnataka 7. Kolkata Improvements https://www.facebook.com/groups/KolkataImprovements/ 8. Maharashtra improvements https://www.facebook.com/groups/BetterMaharashtra 9. North India improvements https://www.facebook.com/groups/ImproveNorthIndia

10. Pimpri-Chinchwad Improvements https://www.facebook.com/groups/PimpriChinchwad/ 11. Pune Improvements https://www.facebook.com/groups/BetterPune 12. Pune West Community https://www.facebook.com/groups/PuneWestCommunity/ 13. South India improvements https://www.facebook.com/groups/ImproveSouthIndia PROFESSION OR INDUSTRY FOCUSED GROUP

1. Architects and Interior Design Ideas https://www.facebook.com/groups/InteriorDesignIndia/ 2. Discuss ERP E-Commerce IoT https://www.facebook.com/groups/discuss.erp/ 3. Health and Lifestyle https://www.facebook.com/groups/HealthAfterForty/ 4. IoT Internet of Things Group https://www.facebook.com/groups/IoTInternetofThingsGroup/ 5. Land Investment https://www.facebook.com/groups/LandInvestment/ 6. Property in Pune Group https://www.facebook.com/groups/PropertyInPuneGroup/ 7. Science and Philosophy https://www.facebook.com/groups/dhyan/ 8. Women Entrepreneurs Worldwide https://www.facebook.com/groups/WomenEntrepreneursWorldwide/

Whatsapp Jyoti +91 9552946949 for support or clarification. Social Media Marketing Consultant and Trainer....since 2011.

Social Media Wednesday LIVE # 70 Webinar Invitation, 28th Nov, 2018

Do you want to create a stronger presence for your business on

Social Media? 

Wondering how other entrepreneurs are 

using Facebook, LinkedIn, Twitter, Instagram, 

etc to support their business goals? 

#AskMeAnything Join free webinar.

• WHERE? Jyoti Social Facebook Page https://www.facebook.com/JyotiSocial/

• WHEN? WEDNESDAY 28 November 2018. 

India 8:00 pm (IST). Europe 3:30 pm. 

USA 09:30 am.

This is a free public event on Facebook. 

Please Share.

For more information Whatsapp 

Zaveri Jyoti +91 9552946949

To know more about Jyoti Zaveri, Explore: 

Social Media Business Evangelist Jyotindra Zaveri

LinkedIn Skills and Endorsement - Social media marketing LIVE 69 Nov 21

Social media marketing LIVE 69 Nov 21. Topics Discussed

1. Video Marketing

2. 'Over' the App for Editing images and videos

3. Pinterest friendly website

4. LinkedIn Skills and Endorsement

5. QR Code

6. Embed Facebook and Twitter Feed on Website

Please click on the CC button to display the subtitles /Closed Captions in English.

Your LinkedIn personal profile may require attention. 
I am talking about the Endorsements option.

In LinkedIn use the Skills and Endorsements option to your business advantage.

LinkedIn uses these skills terms as keywords, in their search algorithms to make sure the people who are searching for those skills, words, and knowledge find YOU.

Do proper settings: Manage how you receive and give endorsements
1.    I want to be endorsed – set Yes
2.    Include me in endorsement suggestions to my connections – set Yes
3.    Show me suggestions to endorse my connections – set Yes

Within a category, Reorder your skills, or select up to three skills to feature in your top skills. Use the PIN button to PIN it. Use the three lines button to adjust other skills, up or down.

Last but not least, do not feel shy to ask friends and contacts, who know your skills, to endorse you for those specific TOP skills.

You can ask me to endorse you on LinkedIn, and if we have interacted and I know your expertise area, I will endorse you.

Review these skills every three months or so. To make sure keywords matches with your current focus areas.  

The digital economy is dynamic. Your projects and passions will come and go, as you evolve in business, so make sure your skills and its sequence matches your current avatar.
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How to Purge your Twitter Tweets. Let us talk about Twitter!

Sometimes you want to start all over again, with your Twitter account, without losing all the people who follow you and whom you follow. If you delete your twitter handle, you will lose your followers. With the tweet purge option, you can delete all the tweets, and start over with a clean slate. This tool is called socialoomph.  Try https://www.socialoomph.com/ 
-
Another cool tool is TweetDeck  

If you have multiple twitter handles, I suggest you use TweetDeck.  The product is basically your Twitter feed, but for multiple twitter accounts.
Try https://tweetdeck.twitter.com/ 
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QR codes are similar to barcodes, except that they can hold so much more information.

QRDROID is a cool QR Code Generator.  Use this free tool to generate QR Codes. You can generate QR code for an event, or map location, text, email id, mobile number, website URL or Facebook Page URL or any internet address. 

There are many QR code apps to scan the QR code. The user can scan the QR code and it will instantly decode to show respective content.

Let us say you wish to share a document. Just create on Google doc. Generate QR code using the URL of your Google doc. Instantly a QR code will be generated. Share the QR code, the user can scan a get the document instantly.

How about putting at the end of your presentation, when the scanned user can download your ppt! Steps: Publish your PPT on slideshare.net. Copy the URL. Generate QR code. Insert in the last slide.  Ask the audience to scan.

Try http://qrdroid.com/generate/
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Do not to play hide and seek on social media. 
Especially on LinkedIn and Facebook, you can restrict the audience. I suggest keep it public. Well, we are talking about marketing and publicity. So what is the point in hiding your profile or posts? Let it be discoverable.
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How many video views you have on YouTube? 
Someone will say 1000 views, 10,000 views. 

Actually, it is like asking a question how many miles or kilometer you have driven in your car. And you will take a quick look and say, I have driven 1000 miles. Cool. But what if you have two cars? Or multiple vehicles?

So are uploading your videos on YouTube only? And reporting the views?

Have you uploaded the same video on Facebook Page also? What about views on Facebook? And LinkedIn, or on IGTV?

Well, the point is like in good old days you would perhaps have only one vehicle. Let us say in those days YouTube was the only video platform. You may miss some audience on Facebook or even LinkedIn. In other words, the number of views for a given platform is what is important. Maybe you need to sum up all views from all platforms. Well, some audience could be technically overlapping.

In short, in your social media marketing strategy steps will be as follows:
1.    Regularly create videos, maybe two to ten minutes. Every week.
2.    Upload on various digital platforms
3.    See Insights and fine-tune your strategy every three months.
-
Over and out
Try this awesome App Over

I say over and out so you will remember
Try https://madewithover.com/
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Above is the gist of the Social Media Marketing online Discussions by Jyotindra Zaveri, Social Media Consultant, and Trainer. Jyoti Social, a leading social media agency. 

Tips and techniques, the latest issues and challenges pertaining to the digital marketing ecosystem are discussed every Wednesday LIVE.

Join #WednesdayLive session.

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Jyotindra Zaveri Whatsapp +91 9552946949

Previous LIVE Videos https://jyotisocial.net/social-media-live-video-jyoti-social/

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This video was originally aired LIVE on the Facebook ID

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Social Media Free Webinar Invitation Nov 21

Let us discuss cutting-edge social media marketing techniques. 

Time worth spending. Schedule date and time in your calendar now.

Social Media Wednesday LIVE # 69 Webinar Nov 21

Social Media Event Invite

If you have a query or would like to share your experience with digital marketing, feel free to participate during the live chat. 

• #AskMeAnything Join free webinar

• WHERE? Zaveri Jyoti Facebook ID https://www.facebook.com/jyotindra
• WHEN? WEDNESDAY 21 November 2018. India 8:00 pm (IST). Europe 3:30 pm. USA 09:30 am. (EST). 

Here I have embedded this event that is also created on Eventbrite. Click Buy Tickets button to register free.




This is a free public event on Facebook. Register now to get a reminder.  Please Share.
For more information Whatsapp Speaker Jyotindra Zaveri +91 9552946949

Click HERE to view the complete list of digital platforms 

#DigitalMarketing #WednesdayLive

You can also create an event on Facebook.  Click on the three-dot button to create your Event QR Code. Download this QR code and add it to your posters to spread the word about your event. People can scan the QR code with their mobile device to see your event on Facebook.

Here is an illustrative example of the QR Code of above Wednesday Live 21 Nov LIVE event

Scan QR code

Social media सोशीयल मीडिया TIPS & HACKS Live 65 on 24 October 2018

Social media सोशीयल मीडिया TIPS & HACKS discussed LIVE 

Topics discussed in English and Hindi by ज्योतींद्र ज़वेरी 

1. LinkedIn Connect can be Follow

2. LinkedIn Native Video

3. Importance of short Video on social media

4. Content Analyzer buzzsumo.com 

5. SEO tips - Analyse keywords and link-building using moz.com tool 

Social media is evolving, and in order to properly advertise your business, you can keep evolving as well.

• What is new in LinkedIn?

Now You Can Switch Your LinkedIn Profile Button from 'Connect' to 'FOLLOW'. LinkedIn is now giving all users the option to display a 'Follow' button as the main CTA on their profile page, as opposed to the current 'Connect' prompt. By the way CTA means Call To Action

Therefore, if you are getting too many 'Connect' requests and you are not able to cope up with the same. You may select to display 'Follow' button on your LinkedIn profile instead of default button 'Connect'.

When members follow you, they are more likely to see your content in their feed. This allows members to stay up to date with topics they care about and join your conversation.  

Facebook has been putting a lot of emphasis on video content in their news feed lately. 

• Video Marketing

It is important to note that 60% of videos on YouTube are watched on mobile devices and the sharing rate is also higher on mobile devices.

It doesn’t matter what age group your audience is — most of the time, they will want to watch a short video rather than read a paragraph.

The most important advantage of adding video marketing to your marketing budget is its ability to improve your conversion rates.  The latest studies reveal that more than 74% of users who watches an explainer video went on the buy the particular product or service as a result. The effectiveness of video is obvious since vision is the most dominant sense for a majority of us. Most of the information transmitted to our brain is visual. Just imagine what a video can do to boost the conversion rates of your business under such circumstances! That’s why you need to invest in a reputed video marketing agency to draw up an effective video marketing plan for your business.

Videos help build trust among your customers. Trust is one of the most important components of a good business.

Jyoti Social Team specialise in creating stunning short videos of 60 seconds duration. Let us know if you want to try our services.

A good video will allow increasing the time spent on your social media or on your legacy website, by your visitors.

• Native videos

LinkedIn native video limit is ten minutes  (as on today, 24 October 2018)

• Do Architect use social media?

Yes they do. Architects, Doctors, Lawyers they are all on social media. However, they cannot do direct advertisements. 

e.g. Ar Vasavi Mulay of Tulza Designs, Pune, India.

• Facebook Insights

You can find out on the Facebook Page, which posts perform best. Track your own or your competitors top stories or explore and analyze any topic.

• Content Analyzer 

Buzzsumo is a great tool to analyse your content. Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content. 

Note and try buzzsumo.com Content Analyzer

• SEO tips 

Backlinks are important for good SEO.

Backlinks such as  Do follow --- .com can increase web ranking. 

Create internal links to your posts / page within the website. 

For SEO. Try moz.com

Great to find and analyse keywords

Get the data you need to do better link building research

• Time to get a mentor or senior consultant

Each startup has specific business challenges, and there is no one-size-fits-all digital marketing strategy, when it comes to growth and efficiency. But if you’re finding your business needs are not being met by your current mentor or consultant, it may be time to evaluate a new experienced mentor or social media consultant, like me.

Finding and working with the right influencers. Of course, one of the most critical factors in any influencer-marketing program is your team’s ability to find the right people to work with and set the stage for a successful long-term collaboration. It also may be the most challenging part of the equation, as it involves multiple tasks, including:

Becoming familiar with the notable voices in your industry

Vetting potential partners to identify those who share your brand values and perspectives, and who will resonate with your target audience

Engaging top candidates and soliciting their participation

Negotiating specific terms, fees, and deliverables

Seeding, tracking, and managing their efforts on an ongoing basis

”It is better to be approximately Right than Accurately Wrong.”

Do not hesitate to experiment with digital platforms.

• Connect with me on social media:

• Follow Pinterest boards  
• Follow twitter 

• Follow Instagram
• Subscribe Daily Newspaper focusing on social media  

Digital publicity is our passion - I am Jyotindra Zaveri, outsource your social media marketing.  I am a consultant and trainer.  Formerly with IBM.  Computer Engineer (Germany).  IT Professional since….1975.  42+years experience.


Email socialmedia@jyotisocial.net  WhatsApp +91 9552946949

#WednesdayMotivation  #AskMeAnything