Become an influencer - Join LinkedIn Groups and Facebook Groups

Do you want to establish yourself as a thought-leader in your industry?

One good way to do this is to regularly post in the professionally managed group - online forum of like-minded people.  Group is a great place to write about your expertise pertaining to your profession / industry, discuss issues and challenges.  

Join the group and become the influencer in the community. It is free, and always will be!

	Click the link below to JOIN the LinkedIn Groups
	LinkedIn Group	Social Media Marketing Pro
	LinkedIn Group	ERP IoT eCommerce Group
	LinkedIn Group	Export Import Business - International Mall
	LinkedIn Group	Printing and Packaging Pune
	Click the link below to JOIN the Facebook Groups
	Facebook Group	Social Media Marketing Group
	Facebook Group	Export Import Business
		Regional Groups
	Facebook Group	Andhra Pradesh improvements
	Facebook Group	Delhi improvements
	Facebook Group	East India improvements
	Facebook Group	Goa Improvements
	Facebook Group	Gujarat improvements
	Facebook Group	Karnataka improvements
	Facebook Group	Maharashtra improvements
	Facebook Group	North India improvements
	Facebook Group	Pimpri-Chinchwad Improvements
	Facebook Group	Pune Improvements
	Facebook Group	South India improvements
		Subject / topic based Focused Groups
	Facebook Group	Architects and Interior Design Ideas
	Facebook Group	Children Activity - Future School
	Facebook Group	Discuss ERP E-Commerce
	Facebook Group	Education Monitoring - Aap
	Facebook Group	Enjoy Outdoor Activities
	Facebook Group	Freedom From Diabetes Group
	Facebook Group	Health and Lifestyle
	Facebook Group	IoT Internet of Things
	Facebook Group	Land Investment
	Facebook Group	Printing and Packaging - Issues & Challenges
	Facebook Group	Property in Pune Group
	Facebook Group	Pyramid Energy Maharashtra
	Facebook Group	Science and Philosophy
	Facebook Group	Style Personified - All about smart Poshakh
	Facebook Group	Voice of True Democracy - True Voter App
	Facebook Group	Women Entrepreneurs Worldwide

Whatsapp Jyotindra Zaveri +91 9552946949 for support or clarification. Senior Social Media Marketing Consultant and Trainer....since 2011. Pune, India.

Social media is not same as traditional marketing

Proper social media marketing such as Google+, Facebook marketing, Twitter marketing, etc., is designed to get the users of your social media services and conversations to recommend your organization.  To refer to you and link to you in other areas of the internet.  Your digital marketing agency (like DNS) is there to direct a social media strategy designed to highlight the importance of using digital platforms and other social networking streams.  

People are bored with advertisements saying, “I am the best” or “My products are the best”.  Everyone is claiming to be number one.  Instead, social media is more personal, so when you put your profile picture, it is not a good idea to put logo.  However, you can make a group or page and put your logo.  Facebook group is a nice way to engage your audience albeit ‘indirectly’. 

Your social media strategy should be having an impact on the way your company does business; both internally and externally.  That is the point of social media and that is how it works.  LinkedIn, YouTubem Facebook marketing and Twitter marketing aren’t just about getting more people to come and buy your services (or products);  in fact, any good digital marketing agency (like DNS) will tell you that the direct advertising potential of social media is limited.  What social media strategy does instead is to give you an unprecedented window into the real thoughts and feelings of your prospects / customers.

By tracking your own comments, buzzwords and key phrases in the social media stream, you will be able to see what your contacts really think about you, and use that information to fine-tune your existing campaigns, and promotional strategies to match the expectations and desires of your customers.  Invite your audience to join a group on LinkedIn or Facebook and discuss about benefits of your services (or products) and do not try to promote directly.  People will come again if they get some useful information to your website (I mean social sites).  Glossy ad era is phasing out and flash animation is now losing the glamour.  Just ignite a conversation and you have your branding because users are already on your social site, and will not miss your logo or slogan.

Viral marketing will help your branding in an unprecedented way.  This is possible because of Web 2.0 technology.  In other words interactive sites help people to share your posts easily.  This is a new way of 'word of mouth' advertisement.  

Social media strategy is about creating a brand personality, which can be used to express views, create comment exchanges, and ultimately bring influence to bear in fruitful areas of the World Wide Web market.  Social media marketing aims to get your brand talking with people whose own internet behaviour will have an effect on the number of people hearing about your punch line or logo.   

Here are some illustrative examples of Facebook groups:

1. Preksha Dhyan -  http://www.facebook.com/groups/dhyan/
2. Scientific meditation   http://www.facebook.com/groups/scientificmeditation/
3. Suhana: Your Best Friend in the Kitchen  http://www.facebook.com/groups/suhanakitchen/
4. AV1 - Audio Video equipment  http://www.facebook.com/groups/avxellence/
5. Empowering Minds    http://www.facebook.com/groups/blueoceanacademy/
6. Arihant Education http://www.facebook.com/groups/arihanteducation/

Here are some illustrative examples of LinkedIn groups:

1. ERP, E-business Forum
2. Blue Ocean Academy Supply Chain & Logistics Forum  

For a better hands-on experience, we suggest that you join above free groups (of your choice).   You may leave the group anytime you want, no question asked.

Plan your social media campaign for the New Year 2012, because the future is now.  So what are your New Year 2012 resolutions, related to social media marketing?

Your comments will be appreciated.