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Do not give the Facebook management in hands of college kids who are master in copy - paste culture
This Doctor who is the national President of the Indian Association of Physiotherapists (IAP) is an ugly example of the most immature way of handling social media marketing
Cheap publicity - Adobe Photoshop is an amazing software - Picture shows Mr. Narendra Modi picture before and after editing. Dr Umashankar Mohanty obviously denies that he has done this!
The nation became
coloured in a single swathe of tsuNaMo over the weekend and indeed provided an
opportunity for a multitude of Indians to get into celebration mode. It also
elicited, in equal proportion, a rash of warring comments on social networking
sites.
A photoshopped
picture of the national president of the Indian Association of Physiotherapists
(IAP), Dr Umashankar Mohanty, on his Facebook homepage is one such, which has
elicited strong reactions from within the fraternity.
Medical
practitioners have not taken too kindly to this exhibitionism displayed by the
head of IAP, and have voiced their displeasure on Dr Mohanty's facebook timeline. While
one picture shows Dr Mohanty greeting the PM-designate warmly, another shows
him in a cozy tete-a-tete with him.
A physiotherapist
from Aundh, Pune, India, was quick to share these images on his timeline to "show other
members the level to which Dr Mohanty can stoop to garner eyeballs".
His fetish for publicity has put us all to shame.
This is simply
embarrassing," he said. "He is our national president. He should be
aware of the pros and cons of such an act. He can come under the IT and cyber
crime scanner."
Other
physiotherapists from all over the country have posted comments varying from —
'it's a heinous act' to 'he is defaming IAP' to 'leave physiotherapy and look
at photoshopping as an alternate career'. When Mirror spoke to some of the
professionals, they reacted in unison to what they term an exceptionally
childish act. "It takes away from his equity as a leader," said one.
This does not befit
the stature of the president of IAP." Dr Mohanty's career is dogged by
controversy, one of them, said the physiotherapist from Sancheti, was when the
election for the term of 2010-14 was declared invalid as Dr Mohanty had managed
to fake votes and pump up the numbers in his favour. A case was registered
against him at the Mumbai Branch of IAP and an inquiry is currently underway.
The newest turn on
Facebook has simply added fuel to the fire. On the other hand, Dr. Bhanwar Singh
Takhar, the national vice president, IAP, decided to make light of the issue.
"I have not been on Facebook for the last two days. But I must see this.
It's funny how he did not waste any time to speak his mind on the just
concluded elections in such a manner.
However, he must also realise that he should not be copying and pasting such images as it could lead to serious offences too." In his defence, Dr Mohanty said, "It wasn't me who posted those photographs. My account must have been hacked." He cut the conversation short and refused to pick up our calls thereafter.
We would have been happy to arrange a meeting with Modi if IAP's national president so desired.
Source: Times of India.
Do proper Facebook security settings - top right corner click on down-arrow and do privacy, timeline and tagging settings. If you already know this, teach at least 10 friends.
Additional resource: Study Facebook Do and do not presentation (already 1500+ views on SlideShare by Jyotindra Zaveri).
Check before you outsource your social media management to 'companies' which has joined band-wagon without proper training or proven track-record. In other words the person who is posting the content needs to have that maturity to create content. After all social media works only if the content is good. What do you say about the Good the Bad and the Ugly of social media?
By Jyotindra Zaveri
