Topics discussed in English and Hindi by ज्योतींद्र ज़वेरी
1. LinkedIn Connect can be Follow
2. LinkedIn Native Video
3. Importance of short Video on social media
4. Content Analyzer buzzsumo.com
5. SEO tips - Analyse keywords and link-building using moz.com tool
Social media is evolving, and in order to properly advertise your business, you can keep evolving as well.
• What is new in LinkedIn?
Now You Can Switch Your LinkedIn Profile Button from 'Connect' to 'FOLLOW'. LinkedIn is now giving all users the option to display a 'Follow' button as the main CTA on their profile page, as opposed to the current 'Connect' prompt. By the way CTA means Call To Action
Therefore, if you are getting too many 'Connect' requests and you are not able to cope up with the same. You may select to display 'Follow' button on your LinkedIn profile instead of default button 'Connect'.
When members follow you, they are more likely to see your content in their feed. This allows members to stay up to date with topics they care about and join your conversation.
Facebook has been putting a lot of emphasis on video content in their news feed lately.
• Video Marketing
It is important to note that 60% of videos on YouTube are watched on mobile devices and the sharing rate is also higher on mobile devices.
It doesn’t matter what age group your audience is — most of the time, they will want to watch a short video rather than read a paragraph.
The most important advantage of adding video marketing to your marketing budget is its ability to improve your conversion rates. The latest studies reveal that more than 74% of users who watches an explainer video went on the buy the particular product or service as a result. The effectiveness of video is obvious since vision is the most dominant sense for a majority of us. Most of the information transmitted to our brain is visual. Just imagine what a video can do to boost the conversion rates of your business under such circumstances! That’s why you need to invest in a reputed video marketing agency to draw up an effective video marketing plan for your business.
Videos help build trust among your customers. Trust is one of the most important components of a good business.
Jyoti Social Team specialise in creating stunning short videos of 60 seconds duration. Let us know if you want to try our services.
A good video will allow increasing the time spent on your social media or on your legacy website, by your visitors.
• Native videos
LinkedIn native video limit is ten minutes (as on today, 24 October 2018)
• Do Architect use social media?
Yes they do. Architects, Doctors, Lawyers they are all on social media. However, they cannot do direct advertisements.
e.g. Ar Vasavi Mulay of Tulza Designs, Pune, India.
• Facebook Insights
You can find out on the Facebook Page, which posts perform best. Track your own or your competitors top stories or explore and analyze any topic.
• Content Analyzer
Buzzsumo is a great tool to analyse your content. Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content.
Note and try buzzsumo.com Content Analyzer
• SEO tips
Backlinks are important for good SEO.
Backlinks such as Do follow --- .com can increase web ranking.
Create internal links to your posts / page within the website.
For SEO. Try moz.com
Great to find and analyse keywords
Get the data you need to do better link building research
• Time to get a mentor or senior consultant
Each startup has specific business challenges, and there is no one-size-fits-all digital marketing strategy, when it comes to growth and efficiency. But if you’re finding your business needs are not being met by your current mentor or consultant, it may be time to evaluate a new experienced mentor or social media consultant, like me.
Finding and working with the right influencers. Of course, one of the most critical factors in any influencer-marketing program is your team’s ability to find the right people to work with and set the stage for a successful long-term collaboration. It also may be the most challenging part of the equation, as it involves multiple tasks, including:
Becoming familiar with the notable voices in your industry
Vetting potential partners to identify those who share your brand values and perspectives, and who will resonate with your target audience
Engaging top candidates and soliciting their participation
Negotiating specific terms, fees, and deliverables
Seeding, tracking, and managing their efforts on an ongoing basis
”It is better to be approximately Right than Accurately Wrong.”
Do not hesitate to experiment with digital platforms.
- Connect with me on social media:
• Follow Pinterest boards
• Follow twitter
• Follow Instagram
• Subscribe Daily Newspaper focusing on social media
Digital publicity is our passion - I am Jyotindra Zaveri, outsource your social media marketing. I am a consultant and trainer. Formerly with IBM. Computer Engineer (Germany). IT Professional since….1975. 42+years experience.
Email socialmedia@jyotisocial.net WhatsApp +91 9552946949
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