Digital Marketing Quiz - Social Media Self-Assessment Form

Digital Marketing Professionals Assess Yourself

Purpose is to assess Digital Quotient or DQ.

Let me know your suggestions to improve the same.

Also let me know how much time you took to complete the Quiz.
I wonder when people say: "I know Digital Marketing". 
I am not sure how much knowing is knowing.  Let us try to find out where you stand.  So many new features coming up so frequently...it is difficult to say "I know everything" 

Please try to answer the following questions.

Thank You.

To learn more about Social Media Marketing study from online free videos

https://www.youtube.com/user/dnserp/playlists

This post is published by Jyotindra Zaveri, Social media consultant and trainer.

Whatsapp +91 9552946949

Facebook Marketing – Multiple Facebook Pages

Facebook Marketing is the most important presence on social media marketing

You may create Multiple Facebook Pages each for specific target audience

Multiple Facebook Pages. Each for specific audience.

First, you identify the audience, in marketing parlance the ‘audience’ is our customers.  

If you have four different category or types of products or services that you want to promote, to four different kinds of customers; you may create four Facebook Pages.  

Here is an illustrative example of my four Facebook Pages:
I have created Four Facebook Pages:

1. Jyoti Social: For Facebook Users who are interested in social media as user / clients / prospects. This Page is focusing on Entrepreneurs, Businesses, Professionals who want to keep updated about social media https://www.facebook.com/JyotiSocial  
2. Jyoti Zaveri Marketing: For Entrepreneurs who would be interested in joining hands with me to become partner.  Collaboration over Competition.  Facebook users who are already having business and wish to expand. This Facebook Page is focusing on Digital Marketing professionals https://www.facebook.com/PartnerWithJyoti/ 
3. Jyotindra Zaveri Page: For Health conscious people.  Facebook users who are interested in Meditation, Yoga, and related topics. This Facebook Page is focusing on Health and Lifestyle related topics https://www.facebook.com/JyotindraZaveri/
4. ERP Ecommerce Page:  For audience interested in topics such as ERP (Enterprise Resource Planning) Software, eCommerce, IoT.  Facebook Page ERP Ecommerce Page  https://www.facebook.com/dnserp

Since you are updating your Facebook Page more often, you can embed each Facebook Page in your Website or Blog; so that the same will always have a fresh content. Great idea for Social Media Optimization. I have actually demonstrated the embed in this post. I have used Facebook Plugin.

The advantage of having multiple Facebook Page is to ensure the audience is getting updates in which they are interested. Your Facebook Page is interactive website.

This is better than the traditional website because in traditional website usually there is no mechanism for two-way communications.  Normally people may not like to register on a stranger website so you do not get to know who came to website.  In case of Facebook Page we can easily find out WHO Liked the Page. 

Let me know if you wish to learn more about social media marketing +91 9552946949.

Hope you will Plus 1 this post and share with your contacts of social media. Here below I have embedded all four Facebook Pages. You  can actually see the post in real time. Like, Comment and Share!

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This Blog post is published by Jyotindra Zaveri

Website https://jyotisocial.net/social-media-library/

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Social media marketing requires nurturing - Cyber Gardner

Social Media garden needs a Gardener

I am your Cyber-Gardner - Do not miss this related video 

"Main mali hoon. Main apka garden savvarne ke liye aaya hun."

Friends, I am your cyber Gardner. You have plants in your garden. Some plants grow slowly, some plants grow faster. But, in your garden, all plants require care. You have to give water regularly and fertilizer and insecticide - organic or inorganic fertilizer and so on. As a cyber-Gardner, I take care of your garden. I will take care of your plants. Here I am talking about Facebook, Twitter, LinkedIn, and Instagram.  

All digital platforms needs nurturing. Nurturing means you need to regularly look at these websites, regularly do the proper settings. You have to regularly do the posts. If you want to use this social media marketing for your business to promote your brand, your product, your services, you need a professional gardener to nurture your ‪‎websites. 

Here is a complete list of links that demonstrates sixty plus digital platforms http://appearoo.com/Zaveri
After you are on the appearoo site click on the Groups /Pages tab to see list of Social media Groups and Pages that I am managing. 

On your behalf, I will manage your ‪‎Facebook page, Facebook group, your LinkedIn page or ‪LinkedIn group, Instagram, Pinterest, and twenty such digital platforms.

This blog post by Jyotindra Zaveri, Pune, India.

Are you ready for content marketing in 2014?

Majority of marketers are now using social media.

Digital marketing tips about Do's and Don't with links to various social media marketing sites.

"I am the best"

Social media is not only about you, do not blow your own trumpet only in your posts.

People are tired of listening to 'I am the best' dialogue.   Instead engage them with useful information.   Recently one educational institute founder posted his achievement, and boasted about students placement and so on.   That is ok, but posting on several other Facebook group that is not relevant to the post, is not a good idea.  FB Groups are usually focused groups.  For example posting about car sale in a meditation group is a strict no no.  It is better to give advertisement and say so.

PIN IT

What is expected is to post relevant information that your audience would be interested in.  The secret is in posting higher-quality content consistently.

Posts on Pinterest is appreciated more because pictures are easy on eyes and does not require much brain processing.  Make focused boards and Pin regularly.  See Pinterest example.

It may be a good idea to start digital marketing in other languages.  It is possible to reach wider international market by adding translator to your English sites.  See this video explaining social media marketing in Hindi. 

Try to tell short stories that can have bigger impact because attention span of consumers is reducing.

Content is important to extend the brand beyond advertisements.   Once in a while add humor to your content.  Education plus entertainment is a good idea.  Here is example of 'Edutainment' board on the Pinterest.

Use 'Buffer' button on your sites.  This will allow viewer to share on Facebook and Twitter simultaneously. Use ShareThis buttons to let visitors share on their favorite social sites.  See on this Blog page.

YouTube Folder

YouTube allows you to upload videos.  I suggest you make YouTube Playlists to group your videos.  You can ask your webmaster to embed them in your blogs or websites.  I am in position to confidently tell you this because after I created Playlists on my video channels my video views shows marked increase.

Teamwork.  Social media posting is not a one-man team job.  Encourage your colleagues to Like and Share the posts from you site, Page, ReTweet, and so forth.

Picture Albums

Use Flickr to publish pictures and share on social media sites.  Create Sets instead of jumbling them all together.

Keep a separate budget for paid digital marketing services.  Amount need not be large to begin with.  All top social media sites gives professional analytics to let you know the return on investment - ROI. This is anytime better than spending money blindly on other media advertisements.  Except, that my experience with Google is not so good.

• Think of publishing a newspaper pertaining to your own profession that will engage your audience.  For instance this newspaper will give latest news everyday.  This is better as compared to legacy newsletter.
• If you an NGO you can use the DONATE NOW button on the Facebook Page.  19 non-profit launch partners have started displaying the 'Donate Now' button at the tops of their Facebook Pages.  Example of Facebook Page with Donate button. 
• Convert your legacy website to 'responsive' website.  Meaning your site should adapt to the mobile device. Same site should change as per the size of the device, be it iPhone or tablet or laptop.  Most of the Blogs are responsive.  For instance view this blog on your smartphone. 
• Here is a list of various digital platforms / social networking sites that I have used with corresponding figures to show successful blogging and microblogging.  Study examples of Groups and join them to stay connected. If you are doubt do not hesitate to ask an expert.
• Use SlideShare or Scribd to publish your presentations.  I have published 60 PPT on the 'Digital Vivekananda' site, and I am happy to note that it has 170K+ views.

Hope these tips will help you plan your social media marketing strategies in the New Year 2014.  You may share your tips / suggestions in the comment box provided below.

 

Site crosses One Lac mark - 100,000+ pageviews

dnserp.com e-Learning website crosses the magic figure of 100,000 mark 

 

        See right side bar to get real-time country wise details. Click the flags to view real-time reports.8
47,349 unique visitors from over 165 countries.  Plain old hit-counters are boring.  Collect flags and learn about your visitors.  Especially if you are doing international business, it will be a good idea to know if your visitors are from your targeted country.

This analytic gives automatic country wise break-up.  Every time someone from a new country visits your site, a flag will be added to your counter.  Not only will this make your website more interesting, but clicking on your Flag Counter will reveal amazing information and charts.

62.9% Visitors from India

These charts shows the power of the internet marketing and automatic reports which can help you to fine-tune your marketing strategies.  Country wise, or region wise, American state wise analysis should match with your target audience and other marketing game plan.

dnserp.com website contains over 300 web-pages full of information pertaining to topics such as ERP, social media marketing, Web 2.0,  e-Commerce, Supply Chain Management, MIS, and much more -  dnserp.com is like an encyclopedia of these subjects. It is cool.  No wonder it has crossed the One Lac visitors mark.    Please visit the site map to navigate this exhaustive website or select the topic from the alphabetical list.

Click here to view real-time report of unique visitors

• Based on IP address of the visitor the report shows state wise unique visitors numbers, of the USA.  
• Encouraging feedback received from peers from all over the world about this E-learning site - here is a link  http://www.dnserp.com/feedback.htm.
• This site is awesome academic collection of video lectures and PowerPoint presentations, that you can view from anywhere and anytime.

Point is unless you measure, you cannot improve.  What do you say? Your comment will be appreciated.