TV is in the cloud

It is now easy to setup your own TV channel.  Earlier we took help of specialists, for preparing the studio, and distribution of your videos was also not an easy take.  Now, using internet TV technology, you can broadcast live or embed your YouTube videos easily and can be seen from anywhere any time.  Even live broadcast !  Above all, it is affordable.

Digital marketing using web TV is the new way of branding your product or services.  Use the new avatar of the www that is Web 2.0, to let more and more people learn about your corporate videos. 

See illustrative example here – actual demo of the web TV based on livestream digital platform.

Special note about the TV in the CLOUD:

TV is moving to the cloud. It is inevitable, just as other kinds of media from books to music are increasingly delivered over the Internet. Netflix, Hulu, and even Apple TV are making inroads when it comes to distributing traditional TV shows and movies to Internet-connected screens. YouTube keeps grabbing more of our attention, accounting for 7 percent of total time spent on the Internet in the U.S., according to comScore.

And yet the TV (and movie) industry are proving more resistant to change than any other form of media. Change will come, but it won’t happen as quickly as it is with music, news, or books.

The TV industry is digging in. Starz is walking away from its content deal with Netflix. Hulu seems to be treading water while it tries to sell itself. Even Apple is having a hard time changing the model. It recently stepped back from its attempts to offer TV show rentals (a move we saw coming a month ago) because the TV networks ever only participated half-heartedly.

But does anyone really doubt that eventually the Internet will triumph here to smash the rigid program guide that cable and satellite companies shove down our throats? Most of us only watch a few dozen channels regularly, yet we pay for 500. If we could subscribe on a per channel or per show basis, many of would. It’s just so obvious that the better experience starts with letting people watch what they want, when they want, on whatever device they want—whether that’s their TV, laptop, iPad, or mobile phone. But that is not enough. TV in the cloud is not just about shifting distribution. It is about making it easier to find and share new shows, and change the way we consume them. It is about making TV smarter (did really I just say that?) In a recent post on this topic, Asymco’s Horace Dediu recently wrote:

Unlike the Smartphone which could only have emerged to leverage the Internet, TV has no “smart content” to leverage. The “smartness” has to be not in the box but in the programming.  Of course, I don’t mean there’s a lack of good programming. What I mean is that there is no innovation in what a program is–the job it’s hired to do. The way it and its distribution fits into a person’s life. TV programs have not changed for half a century. They feature the same genres, the same duration, the same business model, the same series, format and scheduling and the same value chains as when “I Love Lucy” premiered in 1951. They assume people watch TV during the same time each day (while doing nothing else.) They also assume people are equally influenced by brand advertising and that audiences are largely homogeneous.

[Special note is based on the post by Erick Schonfeld who is at TechCrunch as Co-Editor].

Note from this author: Prof. Jyoti Zaveri:

Think back to your own school / college time educational experience. What if you learned what you needed to learn, in a way you learned best? What if your learning experience was individualized to you? If that was possible, what would you be today?  We have setup this http://www.livestream.com/elesson TV for your to to learn ERP and Internet marketing technology.  Hope you will +1 this post and share with others using the buttons given below for the same purpose. 

Do you think in India this  Web TV technology can be used for training in the schools and institutes too ? 

Social Media Marketing explained in HINDI -सोसिअल मीडिया मार्केटिग हिंदीमें समजाया है

फेसबुक, ट्वीटर, लिंक्दीन, यू ट्यूब, ब्लॉग के बारेमें जाने. 

  

यह मार्केटिंगका नया तरीका है. प्रचार व् प्रसार के लिए सोसिअल मीडिया साइट्स का उपयोग करें. 

प्रो. ज़वेरी इन्टरनेट के विशेषज्ञ है.  

• Sometime translating every word in Hindi is not practical.  However, I have tried my best to explain the SMM topic in Indian national language. Note that I have used the YouTube annotation feature as well as caption option.  I have tried to give caption in English.  Complete transcript is given below.  I request you to share this blog with your contacts on Facebook, twitter, Google+, etc.   Do not forget to give your comment. 

"My name is Jyotindra Zaveri.  I am specializing in social media marketing. I will explain you about the social media marketing. This is a new way of marketing.  When we ask people, do you have a website? They reply, yes yes, xyz.com.   However, competition also has website. Everyone wants their website to be shown ahead of others.  Therefore, everyone does search engine optimization. Search engine optimization means if anyone searches, for example in Google search engine, then our website should appear first, this technique is called SEO.  Therefore, many companies did SEO.  Moreover, competition did it too.  Therefore, what to do next is the question.  The answer is Web 2.0.  This is new technology. Web 2.0 based websites are different kinds of sites.

I am going to explain the key advantages to you. First advantage of using social media is that the site becomes interactive. Means it is not one-sided dialogue.  All legacy (old) websites are static sites; they can see but cannot put a comment on the site.  However, new sites are interactive; you can put a Comment or your opinion.   This is a major change.  Another amazing change is that anybody can make a website.  You see, if you want to make a website, then you have to contact some expert who is an internet programmer or who knows Java or HTML language.  Now you see a common person or a businessperson may not know the internet programming language.  Means he or she has to depend on some expert.  Why don’t you make a website yourself?   You do not need to know HTML, JAVA, or any such programming language.  Anybody can make a website within five minutes.  In addition, this is one big advantage.  Another advantage is the cost aspect.  Anyone would Ask, any businessperson would ask, OK, I will make website, but at what cost? How much money I have to pay?  Isn’t it?  Now you will be surprised that this is all FREE, absolutely free, no expenses.  You can advertise free on the internet.  No need to pay any money.   I have told you three key benefits.

Now I will explain you about how to do all this.  Let us consider one popular example, Facebook.  I am taking example of Facebook because many people in India have heard about it or are using.  Now you can do marketing using Facebook.  First, you register with Facebook and get your id.  For which all you require is just your email address.  It is free.  Now create a Facebook Page.  When you go to your Facebook account, click on ‘create page’ and create a page.  Facebook page is like your legacy website.  Here you can publish information about your Product or service, upload your logo, or put your punch line or slogan, etc.  You can upload pictures or Videos.  So you see this is an easy way to make your website.  Here you do not have to worry about any technology no need to go to any IT expert.  

You can take picture or movie and immediately upload and next moment the whole world can view the same.  As you must be aware that in Internet there is no physical (geographical) limitation. It nothing like that my site is in Mumbai and people from Delhi cannot see, such limitation is not there In case of internet.  You can advertise in Brazil, France, America, or Germany. Therefore, it is necessary to make a Facebook Page.   Another thing in Facebook is you can create a GROUP.  Invite your community who in turn will discuss.  Say for example, you are an artist; you can make a Facebook group pertaining to ‘art gallery’.   So people who are interested in art will get-t-gather and discuss about art.  In other words, this is indirect advertisement.  So you do three things in Facebook – one is make your id, second Facebook Page and third one is create Facebook Group.  Another example I would like to give is that of YouTube.  It is a free media, where you can upload video on YouTube.  It is the second largest search engine in the world the largest is Google search engine and the second is YouTube.  Many people search in YouTube site. You can upload your video.  Consider an example of a small company, say Tea manufacturing company, and they want to do advertisement.  And there is a large international corporate company.  That international Big Company can afford a big budget.  Small company can now afford to compete.  The Tea Company can upload commercial movie clip on YouTube for advertisement and it is free.  You can also embed (insert) A YouTube video link, in the Facebook.  That way you can advertise on YouTube channel. And third social media marketing site is Twitter.  This is an internet media to give short text messages. You know SMS or texting, sent via mobile phone, similarly any short message that you wish to send can be sent using Twitter.  So you go to twitter.com site, and register, it is free, not need to pay any money. You can now Tweet that means send short messages.  Those people who are following you will get the message instantly.  All these social media sites are also referred as digital platform.  There are about fifty such digital platforms.  I have given you three examples.  There are many more.  If someone wants to do professional marketing with other professionals, use LinkedIn.com. In LinkedIn, you can register free.  Again, in LinkedIn you can make group, you can make company page LinkedIn page is akin to your website.  And you do not have to worry about technology.  One need not know Internet technology.  Because it is not necessary that all marketing professionals are expert in IT or know Programming.  So any businessperson can make or even homemakers can us social media sites.  So you do marketing using LinkedIn.  And one more example is called BLOG.  You can create your website Using blog platform.  Within five minutes, your website will be ready.  And it is all free.  You can publish any article, or information about your product, or service, simply write.  This is called POST.  Your post will in The Blog.  For making your blog you can use digital platform.

I will give two examples, WordPress and Blogger. You go to blogger.com, all you need us email id, and you can create a blog within five minutes.  Such Website made thru the blog can be viewed by anybody on the Internet.  You can upload your logo, your slogan or punch line.  People will subscribe and a community will be formed. The community consists of all stakeholders.  Stakeholders means, our customer, prospective customers, employees, relatives, friends, shareholders, all these are in community.  And the community manager will manage these sites.

So I have give some information, for more information and queries you can contact me.  On my website, I have demonstrated all these digital media on the website, www.dnserp.com.  You note down dnserp.com. Thank You".