Thursday, November 3, 2016

Social media marketing for business is a journey not a destination

Building your brand is an ongoing process and not one time activity.

It is clear social media marketing is delivering real and measurable business value for startup companies, small or medium size organizations. 

Entrepreneurs know they must not only learn, but also use social media as a way to connect, inspire, and serve their new online audiences as well as current, prospective, and future customers.

I am doing an interesting Webinar on How successful small and medium companies use social media innovatively for driving marketing and sales.

Learn at the convenience of your home or office. 
WHEN? To find out, join me on Thursday, 17 November at 7:45 p.m.
Adjust your audio. 8:00 p.m. (Thursday morning US time).

Fees: ₹900/- per person.
Early Bird:
₹700/- if paid on or before 09 November 2016.
₹800/- if paid on or before 15 November 2016.

Send connect request well in advance Skype id jyotindra.z

How to register? Whatsapp your name and Company name; we will message you the bank details. Jyotindra Zaveri +91 9552946949 OR USA +1 (650) 798-4175 OR Nikita Vora +91 8806661434

However, social marketers must also have a solid understanding of business and marketing. Smart social media marketers also know how to align social media to business goals. Building a career as a social marketer is not as easy as jumping on Twitter posting some 140 character tweets and selfie snaps. 

Unfortunately, many businesspersons jump into the fields of social networks, tweets, blogs, and Facebook live video to find themselves overwhelmed. Let us discuss tools and tricks to do effective social media marketing. Register today.

Many entrepreneurs start out excited only to find their hopes of a career in social media completely deflated. Not only do they feel overwhelmed but also they find it hard to show and prove their value. They lack the necessary training to understand data and measurement, conversion funnels, content marketing, SEO, SMO, and digital marketing skills and the list goes on. It is even more challenging for startups that lack solid business or marketing experience in the real world. I have 40+ years business experience and will share many tips for effective social media marketing.

What you need is a mentor who has hands-on experience, and not copy-paste skill.

Many professionals have taken out time to attend my previous training sessions. I have received several encouraging feedback.  

The truth is that social media is neither a Band-Aid nor a quick fix. You need to learn SEO and SMO. Hiring a cheap trainee who knows how to tweet, post on facebook, and stream a live video is not going to fix your brand perception problems. Armatures will not inspire your customers to engage in a relationship with you. Person new to social media is not going to help you. Invest some time and money to learn new technologies.

Website http://jyotisocial.net/social-media-library/

You must know how to push change when needed and integrate social media technologies and best practices into the business, not force it. We are all learning and the only guarantee we have is change. I know it is not easy but who said branding is easy? Do you know you can embed a Facebook Event Page in a Blog (or website)?  Here is an illustrative example:- 



Friday, September 16, 2016

Social Media Marketing - 20 Digital Platforms - Concepts and Case studies

The nuts and bolts of social media discussed without hi-fi jargon.

Social Media Marketing for startup, entrepreneurs and professionals.

Social Media Marketing strategies includes Instagram, Facebook marketing, LinkedIn, Twitter, YouTube, Flickr, Google Plus, Pinterest, Groups and Pages.

Internationally acclaimed slideshow on Slideshare is embedded below for you to learn freely anywhere and anytime at your own speed.  Already 9000+ Views.
You can download too.


Social media is a must not only for B2C but also good for B2B.
  • Learn by examples.  Social Media Case Study.  Here posting tips and tricks are discussed.  Save time and save money by studying this comprehensive (100+ Slides) presentation.

PowerPoint presentation by by Jyotindra Zaveri.  Social media requreis art of blogging and knowledge of Internet Technology...I have mastered both.

Social Media is not only facebook - there are many more sites to promote your products and services - PowerPoint that will help you create your own Social Media Marketing strategy - discussed by Jyotindra Zaveri - Answers to How to and Where to with examples - learn about myths and facts of branding - do not get stuck with age old Google paid ad words and SEO - It is high time that you learn the next level of publicity to reach out to the wider audience.

Hope you will Like it and Share

Note in the Slideshare PPT YouTube video lectures are inserted.

Complete list of digital platforms is given here http://blog.jyotiweb.com/p/list-of-digital-platforms.html  Visit my showroom to get links of 60+ links to Pages and Groups, newspapers, and so on  http://appearoo.com/zaveri

Additional learning resources - all are free!

• Follow Pinterest boards https://in.pinterest.com/digitalpin/
• Follow twitter https://twitter.com/JyotiSocial

• Follow Instagram https://www.instagram.com/instajyoti/
• Subscribe Daily Newspaper focusing on social media http://jyotisocial.com/

My YouTube video channel  https://www.youtube.com/user/dnserp/videos has 160+ videos and 250,000+ Video Views.  Subscribe this /dnserp channel to get updates about new video.  Learn from anywhere and anytime at your own speed.  


Jyotindra Zaveri is consultant and trainer.  Formerly with IBM.  Computer Engineer (Germany).  IT Professional since….1975.  

Email  j.zaveri@dnserp.com
WhatsApp +91 9552946949